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Index to Television Digest, 1951: Volume 7 

References are grouped into three major categories: General (pages 1-5), Manufacturers & Merchandisers 
(pages 5-6), Supplements (page 1). Index attempts to cover only items considered to be of moi-e than passing 
interest. Reference numbers following each item designate issue of Newsletter in which item appeared. If number 
is followed by a small “n,” article referred to was a note printed in small (8-pt.) type; all other references are to 
articles printed in typewriter type. 



BBB proposes new standards. In 
attacks on high TV costs, 2n, 3n, 4n, 7n, 8n 
1950 TV talent cost, 2n 
NBC-TV revises coverage figures, 3 
Publishers Information Bureau reports, 3n, lOn, 
13n, 17n, 21n, 25n, 29n, 34n, 39n, 43n. 48n, 52n 
top media, as advertised by ‘Life’, 4, 30n 
total 1950 advertising, 4 
ANA tax booklet, 4n 
agency mergers, 5n 

receiver lineage in newspapers, 5n, 18n, 39n, 46n 

Emerson-Western Union tieup, 5n 

purchasing power of TV areas, 5n 

Lucky Strike cancels radio & TV spots, 5n, 52n 

little questionable copy, says FTC, 6n 

TV network sponsors outnumber AM, 9n 

industry ad on children, lOn 

ANA attacks radio rates, 11, 12n 

subway ad slump blamed on TV, lln 

CBS cuts AM rates, 15, 16, 17 

summer TV business, 15n, 18, 48n 

FCC reports 1950 AM-FM income, 16 

rate cuts at NARTB convention, 16 

Young & Rubicam TV billings, 18n 

surveys shows TV using “new” money, 18n 

Ciiouse sees ad threat in CPR-22, 21n 

viewers prefer TV commercials over radio, 22n 

anti-fraud bill passed by House, 23n 

‘Tide’ sold, 24n 

AM rate cuts attacked by reps, 25 
magazines raise rates, 26n, 39n 
ANPA compares media increases since 1949, 27n 
manufacturers among top 100 advertisers, 27n 
Ad Council’s "Crusade for Freedom,” 27n 
NARTB finds 80% of station time sponsored, 29n 
strong AM promotion, 30n, 32n 
manufacturers’ sponsorships, 32n 
‘Printers’ Ink’ estimates 1951 ad volume, 32n 
rule-of-thumb for station coverage, 35 
NBC compares set & newspaper circulation, 38n 
sponsors back to radio after TV try, 39n 
Kate Smith, Godfrey top money makers, 39n 
Winchell-ABC lifetime contract, 39n 
Quiz Kids-CBS 10-year contract, 39n 
PIB 6-month breakdown, by media, 39n 
Army cancels all ads, 42n 
network TV billings pass radio, 43 
Firestone’s McGinness talks down AM, 44 
KSL-TV relenting on beer ads, 45n 
NBC’s Madden on future of rates, 49 
AM (Standard) BROADCASTING (see also specific 
networks and Advertising) 
good programs sponsorless, says ‘Variety’, 9n 
rate cuts, 15, 16, 18, 19n, 22n 
FCC report on 1950 income, 16 
strong promotion, 30n, 32n 
daytime rates rising, says ‘Billboard’, 45n 
NBC rate revision proposal, 40, 45n 
KPRO bankruptcy, 45n 
reasons for AM station sales, 47 
‘Contented Hour’ and ‘Father Knows Best’ 
dropped, 38n 

TV shows “going AM,” 49n 
stations follow TV affiliations, 49n 
‘Broadcasting’ & ‘Variety’ on 1952 outlook, 52n 
orders coast-to-coast AT&T facilities. In 
financial reports. In, 12n, 13n, 21, 26n, 33n, 47n 
personnel changes. 8n, 26n 
negotiations for sale, 13n, 15n, 18, 19, 20 
stock ownership, officers’ salaries, 13n, 26n 
expansion of studios, 16n 

merger with United Paramount, 21, 22n, 23n, 
24n, 27n, 30n, 31n, 35n, 45n, 49n 
separation of AM and TV, 25n 
Goldenson says AM won’t be neglected, 27n 
leases Little Theatre, 31n 
announces $24,131,000 time sales, 35n 
Winchell lifetime contract, 39n 
new N. Y. studios, 51n 

community, 2, 7n, 11, 21, 23n, 24n, 27n, 28n, 29n, 
30n. 39n, 49n, 51n 
uhf, I4n 

motorless, switcbable, 82n 
JFD “tele-plex" coupler, 38n 
Blonder-Tongue distribution amplifier, 38n 
microwave for community systems, 40, 42n 
hotels, 45n, 48n 



FCC movie-station ruling, 13 
decision against ‘Lorain Journal’, 50n 


Ashtabula, O., In 

Cedar Rapids, la., 2n 

Montgomery, Ala., 3n 

Kingsport, Tenn., 3n 

Sioux City, la., 6n 

Columbia, S. C., 6n, 34n 

Roanoke, Va., 6n 

Mobile, Ala., 8n, 12n, 13n 

Denver, Colo., 9n 

Charleston, S. C., 9n 

Houston, 'Tex., 9n 

Syracuse, N. Y„ lOn 

Utica, N. Y„ lOn 

Wichita, Kans., lln 

Peoria, 111., 12n 

Savannah, Ga„ 12n, 18n 

Waterloo, la., 12n, 51n, 52n 

Lawton, Okla., 14n 

Las Vegas, Nev., 15n 

Minneapolis, Minn., 17n, 33n, 48n 

Wichita Falls, Tex., 17n, 21n 

Lynchburg, Va., 18n 

Macon, Ga., 18n 

Texarkana, Tex., 18n 

Toledo, O., 19n 

Jackson, Miss., 21n 

Albuquerque, N. M., 21n 

Detroit, Mich., 23n 

Corpus Christi, Tex., 23n 

Miami, Fla., 26n 

Eau Claire, Wis„ 26n, 30n 

Hibbing, Minn., 27n 

Lewiston, Me., 28n 

Green Bay, Wis., 28n 

Fargo, N. D., 29n, 50n 

St. Louis, Mo., 30n 

Beaumont, Tex., 30n, 33n 
Jacksonville, Fla., 31n 
Bangor, Me., 32n 
Portland, Me., 32n 
Hannibal, Mo., 33n 
Chicago, 111., 34n 
Meridian, Miss., 34n 
Wausau, Wis., 35n 
Amarillo, Tex., 36n 
Oklahoma City, Okla., 36n 
Huntington, W. Va., 37n 
Cheyenne, Wyo., 37n 
Quincy, HI., 38n 
Eureka, Cal„ 38n 
Phoenix, Ariz., 40n 
Idaho Falls, Ida., 40n 
Stockton, Cal., 43n 
Lansing, Mich., 45n 
Paducah, Ky., 48n 
Rochester. Minn., 48n 
Odessa, Tex., 48n 
Springfield. Mo., 48n 
Butte, Mont., 48n 
Charleston, S. (j., 49n 
Asheville, N. C., 49n 
Little Rock, Ark., 50n 
Columbus, 0„ 51n 
Waco, Tex., 51n 
Knoxville, 'Tenn., 61n 
Lincoln, Neb., 51n 
Lafayette, La., 52n 

York, Pa., 23n 
Cleveland, O., 23n 
Utica, N. Y., 23n 
Royal Oak, Mich., 23n 
Hammond, Ind., 26n 
Grand Rapids, Mich., 28n 
Lima, O., 29n 
Lafayette, Ind., 32n 
Allentown, Pa., 33n 
Dallas, Tex., 36n 
Houston, Tex., 36n 
Sari Antonio, Tex., 36n, 48n 
Scranton, Pa., 40n 
Henderson, Ky., 41n 
Austin, Tex., 43n 
Muncie, Ind., 44n 
Ft. Worth, Tex., 45n 
Oshkosh, ’Wis., 45n 
Chambersburg, Pa., 49n 
Hendersonville, N. C., 49n 

Supplements and Special Reports Published During 1951 

References are to Issues of Television Digest with articles pertaining to documents 


Semi-Annual TV Faetbooks of Jan. 15 and July 15; 
With weekly Addenda reporting current FCC 
grants, applications, etc. 

AM-FM Directory of Jan. 1; with weekly 
Addenda reporting current FCC decisions, appli- 
cations, etc. Listings of all AM-FM stations by 
states and frequencies, all applications by states 
and frequencies, call letter lists, etc. (Includes 
other North American stations.) 

Numbered Supplements 

No. 56C: Personnel List of the FCC. (Vol. 7:50). 

No. 72, 72A, 72B, 72C: Comments and Oppositions 
on Proposed TV Allocations. (Vol. 7:19). 

No. 73: Agenda for FCC’s Allocations Proceed- 

ings. City-by-city deadline for written 
comments. (Vol. 7:30). 

No. 74: FCC Authorizes Temporary TV Power 

Increases. Pull text. (Vol. 7:30). 

No. 75: NTSC Color Field Test Specifications. 

Technical details of signal to be tested 
during forthcoming months. (Vol. 7:48). 

No. 76: Code of Practices for Television Broad- 

casters. Full Text as adopted by NARTB, 
including procedures relating to adminis- 
tration, hearings, decisions. (Vol. 7:49). 

Special Supplements and Reports 
Conserving Critical Materials— Two Approaches. 
Reports on materials conservation programs of 
RCA and Philco. (Vol. 7:8.) 

Proposed VHF-UHF Rules. Standards & Alloca- 
tions. Full text, as issued by FCC March 22, 
with table of TV channel assignments to states 
and cities in United States & Possessions, Can- 
ada and Mexico. (Vol. 7:12.) 

, ■ . — 

York Times. (Vol. 7:21.) 

U. S. Supreme Court Upholds FCC Choice of CBS 
Color. Full text of May 28 decision, including 
separate opinion of Justice Frankfurter. (Vol 

‘Electronics Production for Defense.” Salient ex- 
cerpts from address by RTMA President Glen 
McDaniel before Western IRE Convention and 
Pacific Electronics Exhibit, San Francisco, Aug. 
23. (Vol. 7:34.) 

Commissioner Walker Sounds a Warning on pro- 
gram excesses by telecasters and broadcasters. 
Excerpts from address by FCC Commissioner 
Paul A. Walker before Board of National Coun- 
cil of Churches of Christ in U. S., New York, 
Oct. 2. (Vol. 7:40.) 

Carbondale, 111., 49n 
Oklahoma City, Okla.. B2n 


Cumberland, Md., 19n 
Portsmouth, N. H., 23n 
Dallas, Tex., 37n 
Houston, Tex., 37n 
San Antonio, Tex., 37n 

ASCAP — see Music Agencies 


NBC Research’s monthly figures, 3, 8, 12, 17, 21, 
25, 29, 35, 39, 43, 47, 51 

COLOR (see also CBS, RCA) 

Ren. Dolliver asks hearing, 1 
NTSC “Ad Hoc” committee, 1, 18 
NPA says no color set ban considered, 1 
Color Television Inc., In, 35n 
tri^color tube patented by KFMB-TV engineer, 2n 
Coy hopes for color start, 3 
Senate Small Business Committee report, 3n 
appeal to Supreme Court, 4n, 5n, 6n, 7, 9n 
CBS sues DuMont, 4n, 7 
Russians claim 3 years of color, 4n 
new inventions claimed, 6n, 7, 22n 
color back in labs, says Axel Jensen, 8n 
Sightmaster reports patent rights sale, 8n 
Supreme Court oral argument, 10, lln, 13 
IRE convention papers, 12n 
Coy’s speech at NARTB convention, 16n 
Lawrence tri-color tube, 16n, 23, 25, 36n, 38n, 
39n, 40n, 41n, 48n, 49n, 52n 
“oscillating color sequence,'* 18 
Supreme Court upholds FCC decision, 22 
station plans, 22 

decision's impact on trade, 22 ^ 

manufacturers' statements on decision, 22 
manufacturers planning color sets, 22n, 23, 27, 29 
RCA public demonstrations, 26, 27. 28, 29. 34n, 
35n. 36n. 37. 41n. 42 
trade practices conferences, 25, 39n 
NTSC panels, 25n . 

DuMont enthuses over compatible pictures, 2b 

Rauland tri-color tube, 26, 27 

Videotown color-demand survey, 26 

dual standards, 29, 33, 45n 

AT&T rates same for all systems, 29 

RTMA takes impartial attitude, 29 

Emerson guarantee. 31n 

FCC engineers see NTSC color. 31n, 32 

color slave, 33 
color “transcender”, 33 
WLWT experiments, 34n, 41n 
Detroit closed-circuit show, 34n 
used to promote monochrome, 34n 
network transmissions, 38n 

NTSC field tests. 38n, 48n . „ . , 

Murphy says CBS system black-&-white sales 
stimulant, 38n 

Phoenix field-sequential tests. 41n 
ODM bans mass production for duration, 42 
color ban affects nothing else, says Wilson, 43 
“The Color Denouement — An Editorial,” 43 
Comr. Sterling’s view of situation, 44n 
Coy attacks industry in Biloxi talk, 45n 
color theatre-TV ban, 47 
transcontinental closed-circuit, 49n 
WHAM-TV plans NTSC field tests, BOn 
Sen. Johnson questions NPA ban. Bln 

financial reports. In, 6n, 12n, 16n, 28n, 32n, 4Bn 
fires employes for profanity. In 
Newspaper Guild seeks to organize, 4n 
plays down TV plugs on AM, 7n 
Mary Sinclair exclusive contract, 13n 
stock ownership, officers’ salaries, 13n, 30n 
cuts AM rates, 15 
buys Hytron, 15, 20n, 24n 
negotiations for ABC purchase, 18 
reorganization, 25n 
raises TV rates, 26n 

complaints about “Amos ’n’ Andy’ , 27n, 32n, 38n 
creates 6 divisions, 28n 
top executives, 30n 
AM promotion, 31n 
CBS-(lolumbia officers, 31n 
Laboratory Div. reorganized, 31n 
leases office space. 32n 
promotes daytime TV, 33n 
Mt. Wilson installation rebuilt, 34n, 42n 
Ream testimony on network economics, 36 
advisory board, 38n 
“Quiz Kids” 10-year contract, 39n 
leases Monroe Theatre, 39n 
NPA grants Los Angeles “TV City”, 40 
rumored selling Columbia Records, buying Hazel- 
tine, 43n 

promotes summer TV time sales. 48n 
“selective facilities plan” for AM, BOn 
joins NARTB-TV, Bln 

Color TV j j , 

NPA says no color set ban considered, 1 
demonstrations in various cities, 1. 2n, Bn, 8n, 10, 
14n, 17n, 34n 

product demonstrations, lln, 14n 
AP-ANPA showings, 17n 
color programming schedule, 23 
premiere. 24, 25, 26 
adapters, 25 

Meek plans slave units. 26 
Crosley demonstrates converter, 26 
confusion over NPA order, 26 
dept, store promotion. 26n 
affiliates’ attitude, 29 
Eidophor. 29, 40n 

receivers, 29 
football, 30. 39n, 40n 

new companies planning color devices, 31n 
European demonstrations, 32n, 34n, 35n 
set makers plans, 32 
Tele-tone goal for 1951, 32 
“compatible” black-and-white set, 33 
Goldmark deprecates RCA tube, 35n 
Murphy says CBS system black-&-white sales 
stimulant, 38n 
set sales slow, 41 n 

requests more materials from NPA, 41n 
ODM bans mass color set production, 42 
color ban affects nothing else, says Wilson, 43 
Antennas, Receiving 

communications committees, 2n 

bill to control electromagnetic radiations, 2n, 4n. 

6n, 7n, 8, 8n, 9n. lln, 28n, 34n, 38n, 41n, BOn 
Cooper becomes McFarland assistant, 3n 
McFarland communications bill, 4n, 6n, 8n, 9n, 
lln, 14n, 15n, 17n, 42n 
FCC and House discuss legislation, 7n, 8n 
Communications Policy Board, 2, 7n, lln, 13 
Lane censorship bill, 14n 
Benton educational resolution, 15n 
Johnson bill to put govt, frequency users under 
FCC, 17n 

anti-fraud bill. 23n 
House baseball inquiry, 32n 
Kefauver contempt citations uphold, 02n 
Sen. Benton proposes Govt, buy time for candi- 
dates, 38n 

members’ film production, 43n, 45 
Sen. Benton prepared to sell Muzak, Bln 
N. Y. Bar Assn, opposes TV in hearings. Bln 


(see also DuMont, under MANUFACTURERS) 
buys Central Opera House, 3n, 30n 
affiliates Union Radio, Havana, 6n 
1950 income, 18n 
bids for Milton Berle, 20n 
WDTV alternates Berle & Sinatra, Bln 

roundup of station activity, 2, 8n 
New York program survey. 2 
FCC hearing, 4, 5 

stations’ home and school courses, 4n, 6n, 9n, 
12n, 27n, 44n 

directory of college TV-radlo courses, 8n 
reservation in allocation plan, 12, 13, 14 
JCET sets up Washington office, 14, 16. 20n 
educators approach philanthropies, 14, 16, 20n 
Sen. Benton requests study, 15, 19, 20, 22, 36n 
U of Cincinnati survey, 20n, B2n 
Young favors use of commercial stations, 23, 24 
Sen. Johnson objects to reservation, favors pre- 
emption of commercial time, 25, 29 
first application for reserved channel, 26n 
Western Reserve U opposes reservations, 27n 
Coy testimony before Senate committee, 29, 35 
schools offering credit courses, 30n 
Ford Foundation Workshop, 32n, 44n 
Connecticut planning 4-station network, 35n 
WOI-TV financial report, 37n 
FCC fears censorship in Benton bills, 41 
U of Southern California offers TV degree, 41n 
NAEB convention, 43n 


Empire State Bldg., 2n, 19n, 42n, 46n, 47n, Bln 
rival to Empire State proposed, 21n 
automatic activator for sleet-melting, 33n 
strengthening signal near transmitter, 33n 
WTMJ-TV 1017-ft. tower, 46n 
WXEL sued for ice-paint damage, 46n 
power hikes with new antennas, 46n 
WJZ-TV helicopter measurements, 47n, Bln 

new crane and remote control, 5n 
RCA portable, lln 
image orthicon film converter, 14n 
underwater, 36n 

“walkie-pushie” at Rose Bowl. B2n 
Transmitters (see also UHF) 
availability, 11, 16, 34 
high and low power, prices, 16, 34 
NPA attitude, 16 
RCA 10 kw, 31n 

Tarzian offers to equip stations, 40 
RCA hikes 20 kw unit to 25 kw, 42n 
DuMont “Photovision” project, B2n 
station tube costs, 4n 
Farnsworth predictions, 9n 
station construction costs, lln, 50 
Telechrome picture generator, 15n 
parabolic microphone, 15n 
GPL shows line at NAR’TB convention, 16n 
British Marconi sells chains to UN, 18n 
KTLA 102-mile remote, 19n 
world’s tallest tower, 24n 
Bell Labs’ new film scanner, 27n 
“Multi-Millions in Station Equipment.” 34 
CBS rebuilds Mt. Wilson installation, 34n, 42n 
transistors, 39, 46n 

WBEN-TV granted move to Colden, N. Y., 3Bn 
KIFI inexpensive construction plans, 41n 
cure for microwave ground reflections, 43n 
DuMont ‘Station Planning’ booklet, 44n 
TV tape recording, 46 

TV-radar use at London airport, 46n 
RCA’s new remote devices. 48n 
NARTB construction cost study, 50 
50th anniversary of transatlantic signals, 5Cn 
pocket transmitter for performers, 51n 
(FCC) — (For actions in particular services, see 
specific categories, such as Color, VHF, UHF, 
equipment, networks, etc.) 

Coy vacation, 3n 

TV programming inquiry, 3n, 4, 5, 16n 
budget. 3n, 19n 

rumors of Coy leaving, 2, 6n, 9, 46n 
illegal TV stations, 6n, 7n, 23n, 25n 
court test of industrial radiation, 9n. lln 
FCC-industry relations. 14, 33 
Broadcast Bureau, 16n, 18, 20n, 21, 48n 
Johnson bill to put govt, users under FCC, 17n 
Coy reappointed, 21, 22 
Richards case, 22n, 24n, 48n 

Hennock nominated Federal judge, 24. 25n, 26n, 
28n, 31n, 33n, 34n, 37n, 39n, 40n, 41n, 42n. 44n 
Plotkin leaves, 24 
WBAL Blue Book case, 25n 
Allen chief engineer, 26n 
Coy testifies on govt, ethics, 27n 
court upholds WJAX-TV deletion, O'?** 
appropriations, 22n, 30n. 3*^n 
candidates for vacancy. 31n ... 

Pratt named President s Telecommunications Ad- 
viser, 31, 39n 

Walker speech on programs, 40 
fears censorship in Benton bills, 41 
can’t censor, says Coy, 42n 
former chairman Robinson dies, 44n 
Coy affirms faith in aural radio, 48n 
ruling on political broadcasts, 48n, 49n 
electromagnetic radiation controls, 50n 
32,000-mc grant. Bln 
studying network AM rate plans. Bln 

“Big Four’s” 1950 gross, 3 

O. H. Caldwell estimates 1950-51 radio-TW gross, 
3n, 52n 

‘Tele-Tech’ stock analysis, 3n 
National Credit Office rates industry. 4n 
Television-Electronics Fund Inc., 6n, 13n, 21n, 
32n, 48n 

analysts term TV firms strong, 7n 
company failures, bankruptcies, lln, 23n, 26n 
‘Wall St. Journal’ roundup of 617 firms, 22n 
compensation of top executives, 24n 
‘Fortune’ compares companies’ growth, 26n 
‘N. Y. Times’ report on company profits, BOn 

Telecasting (see also Advertising) 

1950 talent costs, 2n 

Publishers Information Bureau reports, 3, 10, 13, 

17, 21, 25. 29, 34. 39, 43. 48. 52 
profits. Income and expenses. 2n, 4n, 6, 13, 16n. 

32, 37n, 42n. 48, 47, 49 
FCC station economic report, 13 

32, 38n, 39n, 41n. 46 
Hearst buys 25% of KING-TV, 26 
CBS’s Joseph Ream on network economics. 36 
WTCN-TV buys 45% of WEMP, Milwaukee, 38n 
NARTB estimates station income, 38 
WKRC-TV buys into WBIR, Knoxville, 39n 

Macy-O’Neil merger, 41, 46 
network TV billings exceed radio, 43 
AM stations following TV affiliations, 49n 
FINANCIAL REPORTS — see individual manufac- 

turers and networks 


Phllco estimates Latin American potential, 17n 
international conferences. 18n, 20n, 32n 

Russia, 19n 

DuMont’s Marx analyzes foreign markets, 27n 
CCIR’s station status report, 32n 
Spanish-language films, 38n 
first transatlantic TV attributed to Baird, 39n 
international TV pickup, 40n 


Buenos Aires, 21n, 25n, 33n, 36n, 40n, 42n 

status report. 31n 


Bio de Janeiro, 42n, 43n 

Sao Paulo. 19n, 21n, 25n, 42n, 43n, 48n, 49n 
Chateaubriand plans, 42n 


rejects commercialism, 4n 
station plans, 31n 
exports, 38n 

“TV fever” at radio show, 39n 
materials shortages, 45n 


CBC financial reports. 28n, 45n, 52n 
Montreal, 4n, Bn, 22n. BOn 

set sales, 5n, 6n, lln, 15n, 16n, 19n, 22n, 27n, 
31n, 3’7n, 41n, 4Bn, 48n 
experimental stations. Bn 
Toronto, 22n, BOn 
Massey Commission, 23n 
networking plans, 30n 
eases credit controls, 30n 
TV receiver fee, 31n 
Govt.-industry controversy, 35n 

Bogota, 35n 

CMKW, 3n 

analysis of set market, 9n, 35n 



Storer-backed station, 9n, 17n, 21n 
Manuel Alonso, 17n 
Union Radio plans, 21n 
CMQ-TV, 21n, 22n, 37n 
CMUR-TV, 32 
major advertisers, 42n 
Mestre plans, 61n 
plans, 6n 

Dominican Republic 
Ciudad Trujillo, 43n 

GE demonstrations, 6n 

Philips reports $28,000,000 profit in 1960 
Philips founder dies, 41n 

Nippon network, 41n 

XHTV, 2n, 47n 
radio import ban lifted, 7n 
XEW-TV, 16n, 21n 
XEQ-TV, 21n 

XELD-TV, 21, 31, 33n, 36n, 38n 
new stations planned, 32, 42, 49n 
cabinet maker, 39n 

'Newsweek’ article on Azcarraga, 60n 

equipment purchased, 21n, 30n 
Montevideo, 42n 


FCC ruling on special use, 5n, 9n, 15n, 16n, 18n 
multiplexing, 9n 

‘N. Y. Times’ complains of slow growth, 9n 
station-manufacturer conferences, lln, 27n 
stations cancelled, lln 
construction costs, lln 
surveys of set demand, 20n 
transit operations ruled unconstitutional, 22n 
Coy says FM channels unendangered, 28n 
NARTB committee, 29n 

Supreme Court to hear transit argument, 42n 
promotion in 3 test areas, 46n, 50n, 62n 
Zenith compares AM-FM pulling power, 48n 
WFIU shifts to commercial band, 49n 

(see also Surveys) 
book sale survey, 3n 
electronics’ effect on publishing, 4n 
antenna ruled no cause for tenant eviction, 4n 
bus rides drop in Cincinnati, 5n 
Bernays research award, 7n 
“Smellovision,” 7n 
fan’s “TV Heaven,” 8n 

‘Television and Our Children’, by Shayon, 8n 
receiver heat fouls thermostat, 9n 
N. Y. Easter parade hit by TV, 13n 
theatre owner becomes TV dealer, 22n 
‘N. Y. Times’ series by Gould, 27 
WCTU says TV making homes “beer bars,” 32n 
TV competes with union meetings, 32n 
best viewing conditions, 39n, 62n 
‘Newsweek’ issues “The TV Revolution,” 43n 
TV eyeglasses, 49n 
N. Y. court favors landlord, 50n 
Xavier U study of TV impact on children, 62n 
TV at amusement parks, 52n 
‘Fortune’ article, 36n 
DuMont predicts use in business, 39n 
underwater camera, 39n 
improved vidicon, 43n 
jail surveillance, 43n 

officers, 34n, 45n 
convention, 10, lln, 12, 12n, 31n 
fall meeting, Toronto, 31n 
Dr. Newbern Smith gets Diamond Award, 38n 
fellows named, 38n 
Robert H. Marriott dies, 44n 
LABOR — see Unions 

(see also individual manufacturers) 

Chicago conventions, 1 

Commerce Dept, retail sales surveys. In, 6n, 25n 
top New York brands, 2n 
Mort Farr NARDA president, 3n 
Philadelphia sales, 5n, 18n, 45n 
Crosley stations promotion, 6n 
impact of proposed tax Increase, 6, 7 
“conservation” publicity worries trade, 7n, 8 
economist dubious of 10,000,000 1951 market, 8n 
Census Bureau reports sales, 8n, 12n, 14n, 26n 
sales lag, 9n, 10, 11, 12, 14, 15, 16, 17 
Army camps seen as good market, 9n 
‘‘negative selling” in Springfield, Mo., 9n 
“blue-book” proposed for trade-ins, 13, 16 
TV-radio third in home furnishings in 1950, 13n 
‘Good Housekeeping’ survey of purchasing, 13n 
Washington BBB standards, 14n 
N. Y. standards committee, 15n 
Admiral promotion, 16n 
attempts to ease credit controls, 17, 17n 
set price guarantees, 18 
dept, store TV inventories, 18n 
Regulation W, 19, 21n, 22n, 23n, 24n, 26n, 29, 30, 
31, 52n 

set auctions, 20n, 21n, 26n 
fair trade decision, 21n, 22n 
FTC fair trade practices conferences, 22n, 23n, 
25n, 34n, 39n, 61n 
TV third in appliance sales, 24n 

Westinghouse “Old Trader” campaign, 26n 
Videotown survey of replacements, 26n 
NAMM Chicago show, 28n, 29n 
“how to sell” articles, 29n 
Western Merchandise Mart, 31n 
dealer bankruptcies increase, 31 
New York BBB warns about “no money down,” 
32n, 36n, 36n 
NEDA officers, 37n, 46n 
Kansas City Electric Assn, promotion, 40n 
Sanabria attacks network set-labeling, 41n 
survey of manufacturers’ sales outlook, 42 
‘Milwaukee Journal’ receiver ad policy, 43n 
DPA-NPA consider set inventory controls, 44n 
FTC accuses Covideo of false ads, 44n 
FTC studies $1 ads, 46n, 61n 
N. Y. code of ethics, 4'7n 
Washington self-censorship collapses, 48n 
Richmond distributors cooperative ad, 48n 
marts, distributor meetings, 60n, 62 
OPS ruling on warranties, 52n 
Philco film service for dealers, 62n 
Crosley exclusive franchises, 62n 
MILITARY, Use of TV by 

Naval reserve training, 8n, 36n 
‘Marine Corps Gazette’ article, lln 
radio-controlled bombs, lln 
local-interest film program, lln 
guided missiles, 21n 
ad budgets, 31n 

Defense Dept, filming European rearmament, 31n 
Signal Corps’ mobile unit, 36n 
recruiting, 38n, 49n 

network kines sent to armed forces, 39n 
Army cancels all ads, 42n 
Navy underwater camera, 47n 

materials conservation, 1, 2, 4, 5, 6, 7, 8, 9n, 15, 
16n, 40, 45 

appliance cutbacks. In 
security guards, In, 4n 
anti-hoarding measures. In 
civil defense equipment. In, 9n, 62n 
Paley heads materials survey, 2, 4n 
Coy mentioned for mobilization job, 2 
anti-trust measures, 2n 
Munitions Board reorganization, 2n 
RTMA shortage census, 2n 

unclassified govt, contracts, 2n, 3n, 6n, 6n, 8n, 
9n, lOn, 12n 

station construction, 3, 6, 19, 20, 21n, 23n, 26n, 
27, 28n, 29, 30n, 31n, 32, 35n, 37, 38, 40, 43, 61 
Controlled Materials Plan, 3, 12n, 14n, 16, 18, 19n 
Signal Corps Procurement expansion, 3n, 6n 
aircraft electronics, 4, 5n, lOn 
ESA field offices, 4n 
tax amortization of plants, 8, 10, 33n 
Clark vice chairman. Munitions Board, 4n 
price-wage controls, 4n, 6n, 7n, 9, 14, 17, 18n, 
21n, 22n, 31n, 41n, 43n, 47n, 48n, 50n 
AEPEM mobilization committee, 5n 
Defense Minerals Administration goals, 5n, 13n 
RTMA classifies components, 5n 
distributors suggested for subcontracts, 3n, 6n 
civil defense communications, 7, 7n, 8n, 13n, 31n 
small business, 3n, 5n, 7, 12n, 16n, 20n, 27n, 47 
Air Force New York exhibit, 7n, 8n 
‘Munitions Board Progress Reports’, 8n 
exploration for minerals encouraged, 8n 
Army Ordnance exhibits, 9n 
“planned compliance program,” 9n, 16n 
NPA repair parts policy, 10, 28n, 43n, 61n 
Weiss heads OCR, 10 
distributor committees, lOn, 20n 
Electronics Production Board, 11, 12n, 15 
Sprague estimates military dollar volume, 12, 21 
RTMA conservation efforts, 12, 39 
congressional hearing, 12n 
receiving tube committee, 13n 
list of “essential activities” personnel, 14n, 18n 
Gen. Back chief signal officer, 14n 
Mobilization Policy Board, 14n 
NPA appeals board, 17n 
Gibson acting DPA administrator, 17n 
Daley resigns from NPA, 18n 
fiscal 1952 military budget, 18n 
materials exchange program, 20n 
FCC role in station construction, 22 
flexibility in product shifts, 25n, 31 
speculation over post-Korean trends, 27 
‘Fortune’ evaluates “The Electronics Era,” 27 
top defense contractors, 29n, 49n 
copper strike, 30, 36 
amateur assistance, 30n, 40n 
Defense Materials Procurement Agency, 31n 
NPA Electronics Div. personnel, 32n, 34n 
Adm. Redman heads JCS communications, 34n 
Watts back to RCA part time, 34n 
Wilson testifies on electronics progress, 33n 
NPA Electronics Div. moves, 33n, 34n 
DPA forms contracts task group, 38 
distribution of contracts, 38 
Congress attacks gray marketers, 38n 
Wilson’s reports to President, 13, 40n 
RDB committees on reliability, transistors, 42n 
GE’s Dr. Baker on electronics in defense, 43n 
Jess Larson predicts years of metals scarcity, 43n 
DPA-NPA consider set inventory controls, 44n 
OPS permits price boosts, 46 
“small business” redefined by Govt., 45n 
jukebox allocations, 46n 

Dutch prepared to make equipment for allies, 46n 
deal for Canadian aluminum, 47n 
new Signal Corps training center, 48n 
Senate cominittee sees “dangerous” lag, 48n 
GE tube reliability program, 49n 

foreign components. 44n, 51 n 
transmitter makers list problems, Gin 
Bedford military production czar, 62n 
Rear Adm. Ammon director of naval communi- 
cations, 52n 

MONOPOLY— see Anti-Trust 

MOVIES (see also Subscription TV. Survejf> 

TV may help, says financial analyst, 2n 
TV and film resolution compared, Gn 
SMPTE’s David Sarnoff Gold Medal, 6n 
TV blamed for theatre bankruptcies. Gn 
raw film availability, 6n, 7n 
boxoffice up, 7 
civil defense films, 7n 
Ohio 'TV film censorship bill. 8n 
Fairbanks predicts $10,000,000 in TV film in 
1961, 8n 

Supreme Court forbids censorship, 9n 
United Television Corp. films. 12n 
FCC to consider applications on casc-to-case 
basis, 13, 14, 15 
value of film for TV, 13, 18n 
Lippert-Petrillo agreement, 17, 21 n 
stations form production group, 17 
SMPTE convention, kine developments, 18 
Eastman’s new 16mm projector, 18n 
Telecasters Film Syndicate Inc., 18n 
unions aim for pay for film TV rentals, 20n 
Zanuck claims public cares little for TV, 21n 
Isaac Levy heads big film group. 22, 27, 29n, 36n 
Disney enthusiastic about TV. 22 
Paramount buys into Telemeter, 22n 
Republic offers films to TV, 23n, 26n, 27n. 29n, 
30n, 34n 

Paramount evaulates TV in annual report, 23 n 
Cameron-Wade Television Productions, 24n 
Monogram releases, 25n 

Warners offering TV unproduced stories, 26n 
NBC plans leasing films to theatres, 26n 
‘March of Time’ drops movie series, 27 
TV film roundup by ‘Wall St. Journal’, 27n 
Lippert cancels planned releases to TV, 28n, 36n 
code of ethics adopted by TV film producers, 29n 
Snader Productions releasing Korda films, 29n 
UP-20th Century plan film-news TV service, 30n 
COMPO discusses TV impact, 30n 
Ford Motor films, 30n 
films encroaching on live networks, 31 
‘Fortune’ says movies can win control of ’TV. 
31n, 32n 

Selznick said ready to release films, 31n 
Procter & Gamble plans films in Paris, 31n 
Cathedral Films releases 40 pictures, 32n 
old Fairbanks pictures to be released. 32n 
KLAC-TV buying 52 from Quality Films, 32n 
Paramount hearing set, 32n, 41n, 45n, 47n, 62n 
film deterioration. 32n 
pre-1948 Paramount films to TV, 34n 
Screen Gems merger, 35n 
Snader offers Korda films, 35n 
Mayer reported planning TV films, 35n 
Falcon Films formed, 36n 
Eastman Kodak estimates 1951 film use, 37n 
TV-film roundup by ‘Broadcasting’, 37n 
Republic estimates TV profits in library, 37n 
NBC-TV buys Vitaphone studios, 37n 
Goldwyn on TV vs. movies, 38n 
SMPTE convention, 39n 
Technicolor expansion, 40n 
Lurie’s financial analysis, 40n 
Rosalind Russell pre-tests story on TV, 40n 
Petrillo predicts 70% of TV programs from 
Hollywood, 40n 

Paramount expands TV film service, 43n 
UP-Movietone TV service, 43n 
Reeves magnetic soundtrack, 43n 
Autry sues Republic, 43n, 44n 
Odyssey Pictures Corp., 44n 
TV easing Hollywood unemployment, 45n 
Decca buys into Universal Pictures, 45n 
few old features for TV left, says ‘Variety’, 45n 
banker’s dim view of TV profits in features, 46n 
Selznick offers ‘A’ pictures, 48 
Edward Cooper MPAA TV director, 48n, 51n 
Bank of America films, 49n 
British films for U. S. 'TV, 60n 
suit to force UA pictures to TV, 50n 
Roach sees movie-TV harmony, 51n 
value of TV film re-runs, 51n 
Muzak may enter TV film field, 62n 
Raibourn sees TV impact on movies waning, 62n 
Theatre TV 

discrimination by AT&T charged, 2n 

Paramount’s report to FCC, 2n 

state regulation, 4n 

cross-polarization experiments, 4n 

exclusive basketball game, 6n 

Eidophor, 7, 18n, 29n, 40n, 46n, 47, 49n, 61n 

theatre carries station newscasts, 8n 

Empire State antenna, lln 

FCC hearing set, 17n. 29n, 31n, 37n 

United Paramount equipment orders, 18n 

Halpern estimates audience growth, 20n 

football, 22n, 32n 

boxing, 23, 24, 25n, 26n, 32n, 33n, 36, 37n 

outbid by manufacturers, 29 

California chain plans, 31n 

Denver plans, 33n, 37n, 38n 

industrial frequencies, 36n, 49n, 50n, 52n 

civil defense test, 36n, 39n 

image-correcting lens, 36n 

Congressional opposition, 37n 

tax proposed, 37n 

Trad “Tradiovision,” 38n 

uproar over Robinson-Turpin fight, 38 


boxing promoters consider own network, 38 

TOA New York convention, 39 

equipment makers, 39n 

RCA color, 39, 42 

Denver World Series, 41n 

Paramount plans color for its system, 43 

MPAA appoints hearing counsel, 44n 

Theatre TV Authority, 45n 

NPA color ban. 47 

TNT-Garden agreement on sports, 47n 
Skiatron "Ultrasonic" system, 51n 


ASCAP negotiations. 3n. 8n, lOn, 12n 
•The ASCAP Story’, 8n 

League of American Song Writers formed, 27n 
court asked to set ASCAP rates, 29n 
BMI income. 42n 

rate cuts, 22n 
Macy-O’Neil merger, 41 


Ryan named BAB president. In 
warns of station personnel shortage, 3n 
NARTB formed, 5 

estimates nation’s radio families, 5n 
new president, 2n. 6n, 9, lOn, 14n 
convention, lln, 12n, 16 
affiliates’ rate-cut committee. 16n 
FM committee, 29n 
members, 42n 

Miller named SSB chairman, 45n 
TV Activity 

NARTB-TV formed, 3. 6 

dues structure, 8n 

Thad Brown named counsel, 8n 

Coy sought as president, 9, lOn, 16n 

NARTB-TV members signed, lOn, 36n. 38n 

code. 16n, 20n, 25. 31n, 36n, 40, 42, 48n, 49, 60n 

petition to drop oral freeze hearing, 27 

engineering committee, 27 

program standards committee, 28n, 29n 

station personnel statistics, 29n 

“essential industry” campaign, 33n 

attacks Sen. Benton’s bills, 36n 

estimates station income-costs, 38 

baseball committee, 38n 

construction cost study, 50 

CBS joins NARTB-TV, 51n 


AM rate-cut plan dropped. 1 
Burr Tillstrom contract. In, 13n 
new coverage yardstick, 3. 5n 
considers candy-popcorn for studios, 9n 
25th anniversary, 9n. 37n 
theatres for studios, lOn, 15n 
Berle 30-year contract, 12n 
counters ANA rate-cut campaign, 12n 
Margaret Truman contract. 13n 
unit reports for Army duty, 15n 
cuts AM rates, 18 

joint NBC-affiliates committee, 20n, 23n 

Hofstra College study, 24n 

Berle "telethon,” 24n 

radio billings estimated, 28n 

Rose Bowl, 31n 

AM promotion. 32n 

buys old Vitaphone studios, 37n 

compares receiver & newspaper circulation, 38n 

syndicating daily newsreel, 39n 

buys Vitagraph studios, 40n 

international TV pickup, 40n 

new AM networking proposal, 40, 45, 46n, 51n 

1951 sales, 42n 

theatre pre-tests of TV acts, 44n 
Ralph Edwards 5-year contract, 45n 
Boca Raton convention, 48 
Gian-Carlo Menotti opera, 48n, 52n 
Madden on future of TV rates, 49 
Burbank studios, 51n 
raises O&M TV station rates, 51n 
raises network TV rates. 25, 52 
McConnell predicts TV in 1955, 52n 


NETWORKS, Interconnection Facilities 

coast^to-coast. In, 8n, 18n, 30n, 31, 32, 33n, 35n, 
36, 37n, 38n 

extensions beyond 1951, 6, 48 
possibility for "wavetrappers,” 9n 
New Orleans. 12n, 48 
roundup of 1951 plans, 20, 32 
AT&T says facility costs minor, 32n 
Portland, Seattle. 33n, 35n 
Detroit-Toledo, 36n 
coaxial-microwave mileages, 36n 
Birmingham-Atlanta, 37n City-Dallas, 37n, 48 
tapped in Denver, .39n 
Pittsburgh-St. Louis, 43n 
Buffalo-’Toronto, 45n 

(see also Surveys) 
sales increase in TV areas, 5n, 23n 
’Editor & Publisher’ warns of battle, 23n 
newspaper associations weigh TV inroads, 27n 
evaluated at AP Managing Editors’ Assn, con- 
vention, 39n 


Western Electric, AT&T. IT&T pool, 23n 
Sarnoff awarded early-warning patent, 48n 
filing rule proposed by FCC, 48n 
Govt, lists free patents. 51n 

PHONEVISION — see Subscription TV 


McKinney station ownership, 44 
TV in Halley election, others, 45 
Congressional recording facilities, 45 
convention sponsorship, 28n, 32n, 38n. 46n. 52n 
FCC ruling on political broadcasts, 48n, 49n 
Senators owning AM stations, 50n 
GOP TV-radio-press-movie chairmen, 51n 
18.000,000 sets by election day, 61n 
Sawyer buys WCOL, Columbus, 52n 

PRICE CONTROLS — see Mobilization 

PROFITS, TV STATION— see Financial Activity 


United Television Programs Inc., 2n, 3n 

FCC programming inquiry. 3n, 4, 6, 16n 

electronic prompter, 5n 

daytime shows in ’Sponsor’, 5n 

atomic flashes telecast, 6n 

’Best TV Plays of the Year’, 6n 

Kefauver Crime Committee telecasts, 8n, 9n, 11. 

12. 13n, 18n, 32n 
protection of program rights, 8n 
"scenery savers,” 8n, 9n 
civil defense activities, 7. 7n, 8n, lOn 
costs reported up 33V3%, 9n 
censorship advocated by Rep. Lane, 9n 
DuPont Awards, lOn, 51n 
Metropolitan Opera TV dept., 14n 
Gloria Swanson, 15n 
Hemingway works, 15n 
’Our Gang’ comedies, 15n 
Un-American Activities Committee, 15n, 39n 
MacArthur coverage, 16n 
Peabody Awards, 17n 
FCC aural-visual ruling, 18n 
PRB Inc. dissolved, 19n 
“Studio One” costs, 20n 

’Billboard’ questions Hollywood TV future, 20n 
Gould criticism, 24n 
DeForest’s evaluation, 24n 

arguments over televised hearings, 24n, 26n, 51n 
Lutheran Church plans series, 26n 
$800,000 awarded in "Bride & Groom” plagi- 
arism, 27n 

UP-20th Century plan film-news TV service, 30n 
INS special TV service, 30n 
network rivalry, 35 

Coy’s opinion of FCC authority re commercial 
stations, 29, 35, 43n 

Catholics plan to classify programs, 36n 
John Crosby attacks “freeze in ideas”, 38n 
debate over TV role in investigations, 15n, 38n 
talent costs, 38n 

Jack Gould notes growth of British film use, 39n 
“immoral” programs attacked by archbishop, 39n 
NARTB-TV adopts programming code, 42 
March of Time half-hour films, 44n 
Sylvania awards, 45n 
Paris UN kines, 46n 

Garroway 7-9 a.m. on NBC-TV, 47n, 49n, 50, 51n 
Davis defends Chicago originations, 49n 
RCA special effects amplifier, 51n 
’McCall’s’ awards, 52n 

McDaniel named president, 2, 7 
Joint Electronics Industry Committee, 6n 
policy committee, 7 
1950 set shipments, by counties, 9 
members’ govt, orders, 9n, 22n, 40n 
1950 broadcast equipment sales, 9n 
Sprague tells Congress of engineer shortage, lOn 
Sprague IRE convention speech, 12n 
Sprague explains overproduction, 16, 17 
Sprague and Plamondon speak at Parts Show, 21 
new directors, 23n 
prestige and morale ads, 23n 
statistical department, 23n, 43n 
bankruptcies. 23n, 26n, 27n, 28n 
McDaniel outlines long-range goals, 23n 
membership, budget, 23n 
new legal committee, 28n 
small business, 21n, 23n, 28n, 34n, 38n, 46n 
TV committee, 30n 

chairmen of industrial relations, tax, traffic com- 
mittees, 33n 

seeks set servicing solution, 38n, 41n 
baseball committee, TV activity, 38n 
lists metals savings. 39 
panel discussion of 1952 outlook, 42n 
local sports committee, 44n 
Chicago board meeting, 46 
moves to Wyatt Bldg., 52n 


Katz says spots 19% cheaper than network, 13n 
Christal forms firm, 40n 
station switches, 44n 
association officers, 51n 

Philadelphia Assn, guarantees against bankrupt- 
cies, 2n 

national association, 3n, 5n 
warranty on CR tube only, 6n 
RTMA acts to forestall shortages. In, 15 
industry seeks to improve servicing, 10, 38n 
state legislation, lln 

Western Union enters field, 16n, 30n, 32n 
sets on Sun Oil tankers, 20n 
Blees predicts future like auto servicing, 27n 
Farr’s “cash and carry” system, 27n 
Philadelphia BBB booklet, 31n 
non-profit servicing plan, 32n 
servicemen endorse Pennsylvania licensing, 32n 
New York City licensing, 39n, 46n 
Philadelphia 50-point plan, 39n 
Westinghouse Cleveland service center, 48n 

RECEIVER PRODUCTION (see also individual 
manufacturers. Merchandising, Mobilization) 

1950 volume, value, average prices, 2, 6n. 23n 
receiving tube production, 2n, 13n, 17, 30n, 36n, 

39n, 45n, 49n 

Radar-Radio Industries of Chicago. 4n 
oscillator radiation, 4n, lln, 20n, 23, 40 
rail strike, shutdowns, 5, 6 
factory price average, 6, 11, 37 
exports, 6, 27n, 30n, 39n, 43n 
stove with built-in 7-in., 9n 
RTMA 1950 breakdown, lOn, 23n 
Electronic Parts Mfrs. Assn., lln 
layoffs, 13, 15, 17, 30 
Sprague explains overproduction, 16, 17 
custom sets, 19n 
average wage, 19n 

bankruptcies, 23n, 26n, 27n, 28n, 44n 
total employes in industry, 24n 
vacations, 25 
battery set, 26n 

’Fortune’ evaluates “The Electronics Era,” 27 
Sylvania estimates tube replacements, 28n 
AEPEM officers, 29n 

Dun & Bradstreet inventory survey, 30, 36n, 39 
Philadelphia average price, 33n, 45n 
top 10 producers guesstimated, 37n 
transistors, 39, 46n 
boosters, 40n 

survey of manufacturers’ sales outlook, 42 
NPA sees 3%-4 million sets in 1952, 44 
“small business” redefined, 45n 
FCC asks groups to combat interference, 46n 
DPA employment study, 47n 

O. H. Caldwell summarizes electronics economics, 
3n, 52n 

WFIL adopts 45rpm exclusively, 20n 
Decca buys into Universal pictures, 45n 
16rpm, 46n 

Phillips entering international field, 50n 
tape duplicator, 52n 


SMPTE — see Movies 

peak TV impact period over, says Jordan. In 
state legislators against TV bans, 4n 
team performance first gate criterion, says Jor- 
dan, 31n, 4Sn 

RTMA local sports committees, 44n, 61n 
TV at 1952 Olympics, 52n 

National League bans network telecasts, 2n 
RTMA subcommittee, 7n, 38n 
Los Angeles, Hollywood contracts, 7n 
Schaeffer signs 7-year contract with Dodgers, 9n 

1951 lineup, sponsors, 13n 
Johnson bill re anti-trust, 21n, 23 
House monopoly inquiry, 32n 
Pirates telecast 3 games, 34n 

Series piped to sets in Denver, 39n, 40, 42n 
playoff and World Series, 40n 
TV-radio provides 10% of leagues’ revenues, 43n 
Jordan survey, 48n 

major teams curtailing 1952 telecasts, 49n, 60n 
DiMaggio and Henrich TV announcers, 51n 

KFI-TV forms own league, 5n 
Fabian exclusive in Albany. 6n 

championship telecasts, 2n, 8n 
theatre TV, 23, 24, 25n, 26n, 32n 
manufacturers outbid theatre TV, 28, 29 
Louis-Marciano, 42n 

West Coast ban for 1951, In 
one-year moratorium voted by NCAA, 2n 
U of Pennsylvania defies NCAA. 5n. 21n, 23, 24n 
Ohio legislature favors OSU games on TV, 8n 
“controlled TV” plan, lln, 15n, 16n, 20n, 27n, 
30n, 32n, 36n 

Pennsylvania & Notre Dame follow NCAA, 29 
Justice Dept, acts against National Football 
League, 41, 44n, 48n, 52n 
AP survey of attendance, 45n 
NCAA relaxes restrictions, 46n, 47 
Jordan analysis, ECAA continues controls, 60n 
Minor Sports 

Crosley drops wrestling, 2n 
impact on hockey, wrestling, 51n 

SUBSCRIBER-VISION— see Subscription ’TV 

backed by Sen. Benton, 15 
questions facing systems, 34 
urged by Rubicam and Wick, 45 
RTMA board asked to take stand, 46n 
survey of Minnesota set-owners, 48n 

tests, public reactions. In, 2n, 4n, 5n, 6n, 14n, 21n 
demonstration for FC!C, broadcasters, 16n 
promotional efforts, 38, 39n 
$50,000 fee to Finnegan, 49n, 50n 

“dark horse,” 45 

demonstrations for FCC, lln, 12n 
requests films from majors, 51n, 62n 

tests, 34n, 37n, 41n, 52n 


promotional brochure, 46 
Ridenour engineering: director, 46 
SURVEYS (see also Home, TV's Impact On) 
Jordan, peak impact period over. In 
Advertest, night viewing, 2n 
American Booksellers Assn., book sales, 3n 
Pulse, daytime viewing, 4n 
Lexington, Ky.. set census, 8n 
Hooper expansion. 8n, 30n 
WOR-TV, AM preferences of viewers, 8n 
Pulse, radio purchases among TV owners, 8n 
WBTV, viewers’ income, home ownership, 8n 
BBDO, affect on movies, radio, reading, 13n 
NBC-Hofstra, 24n 
WFAA-TV, 26n 
Woodbury College, 27n 
Advertest, daytime viewing, 27n 
Advertest, set buying habits, 31n 
Videotown, purchases, home habits, 36 
Pulse, program preferences, 37n 
college viewing, 39n 
‘Good Housekeeping’, commercials, 43n 
Xavier U, TV and school work, 62n 


excise. In, 6n, 6, 7n, 8n, lOn, 11, 13n, 16n, 

19n, 20. 21n, 26n, 30n, 31n, 36n, 44n. 
corporation, excess profits, 9n, 21n. 

«e„ 42n 

Ridgewood, M. J., propertj- assessment, 30n 
TELEMETER — see Subscription TV 

TELEVISION FUND — see Financial Activity, 

THEATRE TV— see Movies 
TOA — see Movies 

TRANSIT FM — see Frequency Modulation 
TRANSMITTERS — see Equipment, Telecasting 

TUBES, TV PICTURE (see also individual manu- 

electrostatic, 1, 3, 6, 9, 26 
price cuts, 2n. 6n 
size, shape trends, 5, 21n, 47, 60 
life expectancy, 6 

RTMA production, 6, 9n, 14n, 18n, 22n, 27n, 31n, 
36n, 40n, 45n, 50n 

National Assn, of Cathode Ray Tube Mfrs., 13n 

production cutbacks, 17 

replacement market, 21n 

cylindrical face, 47, 60 

Navy study of luminescence, 61n 

UHF (Ultra High Frequency) 
Receivers & Converters 
analysis by FCC Labs, 6n 
GE, 9n, 12n, 16, 16, 18, 23 
reports at IRE convention, 12n 
roundup of availability, plans, 14 
Zenith, 14, 16, 17n 
Crosley, 16 
Air King. 19n 
RCA, 21n 
Hallicrafters, 21n 
Standard Coil strips. 23 
FCC Bridgeport trip, 26n, 26n 
Sarkes Tarzian, 40 
test equipment, 43n 


Lancaster experimental revoked, 6n 
GE, Syracuse, 9n 
WELI enthusiasm, 16 
John Poole’s Mt. W'Jr-" 
first commer'”"' 

860-866 -“6 Bridgeport. 29n, 37 
•KruL/M experimental application, 33n, 38n, 43n, 
45n, 47n, 49n 
Sylvania, Emporium, 38n 
FCC considering relaxing 6-station rule, 44 
demonstration at NBC convention, 46n 
WIL’s Chapin sees great future, 48n 
Westinghouse, Philadelphia, 49n 
benefits from freeze, 60 

Transmitting Equipment 
GE developmental program, 9n, 12n, 16, 16, 18, 23 
reports at IRE convention, 12n 
RCA. 18 

tilted antenna, 19n 
transmission lines, 18, 62n 


lUE seeks wage raise, 6n 
CBS election, 8n 

AFM negotiations, 2n, 3n, 6n, 7n, 8n, 9n, lOn, lln 

NABET joins CIO, 12n 

SAG upheld by NLRB, 13n 

KFI-TV strike, 16n, 16n, 29n 

lUE proposals to ease layoffs, 16, 19 

IBEW approaches FRB, NPA, 20n 

UAW plans Detroit application, 23n 

RWG charges “blacklist”, 23n 

Petrillo agreements on film, 23n, 24n 

IBEW complains to President about layoffs, 27n 

SAG defeats TVA in 6 Los Angeles elections, 27n 

SAG signs with 37 film companies, 29n 

AFRA bars Communists, 32n 

job prospects, 36n 

Chicago employment, 38n 

lUE notes manufacturing profitability, 38n 

GL-IUE contract, 40n 

extra pay asked for TV films in theatres 42n 
NLRB ruling on film and live TV actors, 42n 
KTTV telecasts union negotiations, 62n ’ 

Communications Policy Board, 7n. lln. 13 
FCC stops station experimentation. 13n’ 
temporary power increases, 30, 31. 32. 33n, 34 
rule-of-thumb for station coverage, 36 
Dr. Baker estimates post-freeze growth 37 
freak reception in Denver. 37n 
tropospheric reception on East Coast x" 

WNHC-’A^'“v^’-'^““^ Report. 41 n 

Comr s*-»iing suggests “satellites”, 44. 48 
y/om-TV booster experiments, 60n 
list of CPs dropped. 61 
’“ception in Longmont, Colo., 61 n 


Siragusa suggests FM band for TV, 1 
educational hearing, 4, 6 
KHON asks partial freeze lift, 4n, 6 
general-issues phase ends, 6 
directional antenna tests, 7n, 13n 
new allocation plan, 10, 11, 12, 13 
Celler bill on reservation, 14 

Sen. Benton requests educational study, 16, 19, 

20, 22 

freeze-end estimates, 3, 17 

FCC mail on freeze, 17 

comments filed on allocations, 17n, 18, 19 

legalities of procedure questioned, 18, 19, 20, 24, 

25, 26, 28 

DuMont shows plan to Congress, 21n, 22 
Sen. Johnson questions allocation legality, 22, 23 
Sen. Benton proposes advisory group, 22, 23 
dropping oral hearing considered, 24, 26, 26, 27, 

28, 29 

470-500 me band, 28 

allocations flexibility sought, 28 

Coy testimony before Senate committee, 29 

“paper” hearing ordered. 30 

first request for oral presentation. 38n, 43 

Sen. Johnson files comments on Coloi^o, 40 

Mexican border agreement, 43, 45n, 47n, 49n 

FCC estimates of freeze end, 44 

predictions on post-freeze construction, 48 

Bar Assn, recommendations on applications, 48 

channels 5 & 6 for Hawaiian phone use, 48n 

New England allocations, 49 

JCET recommendations on applications, 60n 

WAGE CONTROLS— see Mobilization 


suggests FM spectrum for TV, 1 
new sets. In, 19n, 33n, 61n 
1960 sales, 1951 orders, 2n 
dehumidifier, 4n 

financial reports, 9n, 16n, 29n, 43n, 46n 
price cuts, 11 

stock ownership, officers’ salaries, 13n 

uhf sets, 14 

Canadian plant, 15n 

promotion with radio giveaways, 16n 

2,000,000th TV set, 16n 

hotel installations, 19n 

production rate, 19n, 30n 

govt, orders, 29n 

expansion, 32n 

color slave, 33 

dickering to buy Norge, 48, 60n, 61n, 62n 
AEROVOX CORP., In, 6n, 9n, 16n, 20n, 25n, 30n, 

AVCO — see Crosley 
BELMONT — see Raytheon 

new sets. In 

military subcontracts, 3n 
financial reports, 6n, 16n, 20n 
Canadian distributor, 6n 
backlog of orders, 13n 
optimistic ad, 19 
expansion, 19n, 30n 
color converter, 26 

INC., 13n 

financial reports, 15n, 39n 
IT&T buys Coolerator, 29n, 30n 
IT&T buys into Kellogg Switchboard, 32n 
layoffs, 37n 
new sets, 43n 
stock issue, 43n 

CBS-COLUMBIA INC. (formerly Air King) 
new sets, 2n, 9n, 13n 
uhf converter, 19n 

color sets, 23, 29 
price cuts, 35n 

2 discs in color-monochrome sets, 39n 
new distributors, 45n 
NPA appeal, 46n 

buys Mack Long Island plant, 47n 
expansion rumors, 49n 
COLLINS RADIO CO., 18n, 20n, 36n, 43n, 45n 
CORNELL-DUBILIER, In, lln, 23n, 33n, 38n 
CORNING GLASS WORKS, 6n, 32n, 41n, 45n 
layoffs, 1 

’Fortune’ article. In 

financial reports, 3n, 7n, 9n, lln, 12n, 26n 

price cuts, 8n, 62n 

expansion, 9n, 42n, 49n 

uhf set, converter, 14, 15 

Avco buys Horn Mfg., 18n 

Avco selling ACF-Brill stock, 20n 

fire, 24n 

Avco sells American Airlines stock, 24n 
color converter, 25 

Gen. Wedemeyer named Avco v.p., 26n 
Avco loans, 27n, 29n 
new sets, 33n 
$2,000,000 promotion, 40n 
plans new appliances, 40n, 44n 
buys Brand & Millen, Canada, 43n 
exclusive dealer franchises, 62n 


offers color scanner, 2n 
sued by CBS on color, 4n, 7 

financial reports, 8n, 18n, 21n, 26n, 31n, 46n, 60n 
30-in. set, lOn, 12n, 26, 39n 
South American distributors, 16n 
electrostatic tube, 17n 
price guarantee, 19n 

automatic focusing tube, 20n, 21n, 33n, 34n, 40n 

Dr. DuMont chosen “greatest name” in TV, 22n 

All-Americans on staff, 24n 

color enthusiasm, 25, 26 

5x7-ft. & 16x20-ft. tubes, 26 

tube warranty, 29n 

sues Tel-o-Tube, 31n 

new camera chain, 30n 

price cut, 37n 

DuMatic color switch, 37 

estimates picture tube replacement market. 37n 
sees TV as business tool, 39n 

estimates receiver production, 39n 
“World Series Clubs,” 39n 
industrial color, 40n 

Dr. DuMont estimates 1962 business. 41n 
Passaic calls itself TV birthplace. 42n 
tuner tradein, 43n 
‘Station Planning’ booklet. 44n 
Dr. DuMont talk at company’s anniversary, 46 
“Photovision” project. 52n 
12,000,000th radio, 2n 
financial reports, 3n, 6n, 22n, 35n 
price increases, 4n, 20n, 22n 
ads on Western Union envelopes, 6n 
new sets. 6n, 38n, 44n 
price cuts, 18n 
color guarantee, 31n 
GATES RADIO CO., 27n, 46n 
expansion, 6n. 8n, lOn. 15n, 18n, 22n, 27n, 29n 
new sets, 2n. 19n 
materials conservation, 8 
Canadian sets, 9n 
uhf sets, 9n, lln, 15, 16n 
uhf transmitters, 9n, 12n, 15. 16, 18, 23 
new tube warranty, 16n 
shipments to Brazil, 16n, 43n 
price guarantee, 18, 22n 
selective mobile system, 18n 
color experiments, 23 
gives transmitter to U of Illinois, 26n 
TV inventory, 29 
layoffs, 31n, 42n 
Paris dealer junket, 31n 
closed-circuit preview for dealers, 32n 
Illinois Cabinet Co. merger, 32n 
Dr. Baker on CBS-type color production, 33 
automatic focusing tubes, 33n, 40n 
24-in. tube, 33n, 36n 
price cuts, 34n 

Dr. Baker predicts station growth, 37 
notes industrial electronics growth, 39n 
lUE agreement, 40n 
Cornell electronics projects, 42n 
financial reports, 29n, 42n 
Supply Corp. expansion, 49n 
Dr. Baker on 1962 outlook, 61n 
28n, 41n 



GLOBE-UNION INC.. 21n, 36n, 45n 


1950 output, value, 2 
new sets, 2n 

financial reports, 3n, 12n, 21n, 4 in 

expansion, 6n, on 

uhf set, converter, 14 

color sets. 24n 

color “transcender”, 33 

price cuts, 34n . 

sets in Denver for World Senes. 39n 

financial reports. Ilii7 

termed “candidate for stock split 



financial reports. In. 12n. 19n, 30n. 44n 

price Increases. 2n. 40n 

bids on Aireon cou... .«;n 

sponsors "recent” films. 8n 

expansion, 8n 

new sets, 16n, 31n, 48n 

fire. 2Sn 

New York office, 36n 
ad budget. 48n 

expansion, 4n 
financial reports, 6n 
bought by CBS. 15. 20n 
financial reports, 9n, 17n, 34n 
buys Hardy Instrument Co., 29n 
stock increase, 51n 

CORP. (see Capehart-Farnsworth) 

KAYE-HALBERT CORP., 5n, 8n. 13n, 18n 


no new line for 1951 planned. In 
new sets, 7n, 49n 
price cuts, 14n 
electrostatic tube, 19n 
“coloramic” device, 24 


financial reports. In, 6n, 9n, 16n, 25n, 39n, 44n 
new sets. 2n, 29n 
expansion, 8n, 29n, 37n 
price cuts, 13n, 52n 

uhf tuner, converter, 14, 45n 
financial reports. 14n 
Mallory-Sharon Titanium Corp., 14n 

financial reports, 6n 
new sets, 14n, 15n 
price guarantee, 19n, 31n 
Scott merger, 40n, 43n, 46n, 48n 


new sets. In, 33n, 45n, 62n 
new Military Division. 3n 
ad plans. 9n 

financial reports, lln, 16n, 18n, 29n, 31n, 45n 

officers’ stock ownership, salaries, 16n 

employes’ fund, 22n 

Stellner and McDonald resign, 32n 

color slave, 33 

termed “candidate for stock split’’, 39n 
sets up own New York distributor, 41n 
Prudential loan, 48n 
Chicago-Hungerford microwave, 49n 

new sets, 3n, 42n 

financial reports, 5n. 26n, 33n, 46n, 48n 
price cuts, 13n 
retail stores, 15n 
color plans, 23 

reported planning new branches. 32n 

production rate, 35n 

price increases, 38n 

set sales, 42n 

closes outlets, 46n, 47n 

MUTER CO., 5n, 15n, 16n, 17, 31n, 43n 
NATIONAL UNION RADIO, 14n, 18n, 31n, 49n 
new cathode, 20n 
buys A. W. Haydon Co., 34n 
founder dies. 41 n 

OAK MFG. CO., 13n, 19n, .33n, 35n, 39n 
financial reports. In, 5n, 14n, 36n 
new sets, 2n 

officers’ stock ownership, salaries, 16n 
loan, 19n 


financial reports, 3n, 5n. lln, 15n, 24n, 30n, 43n 

new sets, 4n, 38n 

appeals NPA steel allotment, 36n 


materials conservation, 1, 2, 4, 7, 8 
financial reports. In. 12n, 19n, 33n, 46n 
new sets, 2n, 22, 32, 35n 
1950 advertising, 6n 
expansion, 9n 
uhf set, converter, 14 
kitchen appliances. 16n 
employe furloughs, 17 
cooperation with MIT, 17n 
officers’ salaries, 18n 
govt, orders, 19n. 21n . 

drops plans for Frederick, Md. plant, 34n 
takes over Gough Industries, 44n 
Los Angeles branch, 49n 
TV film service for dealers, 62n 
riTi nT RADIO CORP., 29n 
materials conservation; e a xin 19n 
Watts to DPA, succeeded by xn, 34n 

televised microscopy, 2n 
$20,000,000 loan, 3n 

financial reports, 7n, 9n. 18n, 30n, 44n 
RCA Victor Distributing Corp. adds heaters. 9n 
layoffs, 14n 

Portland demonstrations, 17n 
theatre TV equipment sales, 18n, 51n 
Antenaplex installations, 18n. 19n, 45n, 48n 
Sarnoff’s sizeup of cultural TV, 20n 
community antennas, 20n 
named outstanding TV firm, 22n 
U of Penn engineering course. 25n 
expansion, 26n 

studies “white goods’’ field, 27n 
conservation handbook, 3 In 
veterinary demonstrations, 31n 
European demonstrations, 32n, 34n, 3Bn 
Sarnoff suggests new agency for Voice of Amer- 
ica, 33n 

promote small business tieup, 34n 
Israel record plant,_ 36n 
Bridgeport uhf seminar, 37 
Sarnoff celebrates 45 years in radio, 39 
enters air-conditioner field, 39, 40n 
Mrs. Douglas Horton elected director. 40n 
Sarnoff interview in ‘U. S. News & World Re- 
port’, 46 

NYU fellowship. 46n 
laboratory appointments, 47n 
Sarnoff awarded early-warning patent, 48n 
civil defense truck for Philadelphia, B2n 

Color TV 

appeal to Supreme Court, 4, 6n, 6n, 10, 11 

tri-color tube, 10 

“sampling” improvement, lln 

public demonstrations, 25, 27 

tube symposium, 25 

Coy inspects tri-color tube manufacture, 27 
New York demonstrations for press, industry, 25. 

27, 28. 29. 34n, 3Bn, 36n, 37, 39n, 42 
Sarnoff plumps for dual standards, 33 
CBS’s Goldmark deprecates tri-color tube, 35n 
network transmissions, 38n, 49n 
Washington demonstrations, 39n, 41n 
theatre TV, 39n, 42 


licensees’ 1950 output, 2 

Elliott says “business as usual is out , 2 

materials conservation, 1, 6, 8, lln, 19n 

uhf, 14, 21n . 

Sarnoff predicts 6,000,000 in 1961, IBn 
new sets, 16n, 34n, 46n, 48n 
employe furloughs, 17 
price guarantee, 18 
Krich trade-in policy, 19n 
price cuts, 33 

Transmitting Equipment 
uhf, 18, 19n 
full line described, 30n 
new remote devices, 48n 


price cuts, 15n 
electrostatic, 19n 
expansion, 22n 
self focus. 40n 

RAYTHEON MFG. CO. (Belmont) 
new sets, 2n, 13n, 37n 

financial reports, 2n, 14n, 20n, 27n, 31n, 32n, 40n 

distributors as military subcontractors. 3n 

expansion, 4n, IBn, 26n, Bln 

receiver cutbacks, 14n 

sells subsidiary. 23n 

Mexican distribution, 30n 

$4,000,000 note. 34n 

order backlog, 36n 

ad budget, 38n 

price increases, 46n 

new sets, lOn, 30n, 48n 
financial reports, 31n 
Meek merger. 40n, 43n, 46n, 48n 

SENTINEL RADIO CORP., 2n, 26n, 33n 
SHELDON ELECTRIC CO. (Allied Electric Prod- 
ucts Inc.) 
expansion, 4n 
electrostatic tube, 6n 
financial reports, 8n, 39n 
price cuts, 12n 

plans receiving tube production, 13n 


Subscriber-Vision, lln, 12n, 51n, 52n 
new board members, 17n 
theatre TV, Bln 
S. M. A. CO., 18n, 32n 
new sets, 2n 

financial reports. 5n, 39n 
expansion, 6 
refrigerators, 17n 

SPRAGUE ELECTRIC CO., 5n, 13n, 15n 
expansion, 2n, lOn 
financial reports, 12n, 18n, 35n, 46n 
stock listed on N. Y. Exchange. 13n 
uhf tuner, 14, 23 

new sets, 31n 
Xynansion, In 

finaii,.^qX reports, 15n, 31n, 43n 
price cuts, <! 5 i, 


financial reports. In, On. 16n, 31n, 44n 

price increases, 2n 

new sets, 3n, 9n, 13n, 29n, 43n, Bln 

output cut, layoffs, 16n 

ad campaign, 34n 

coloi’ tedts, t) 0 n 

financial reports. In, lln, 17n, 30n, 44n 
price increases, 3n, 43n 
price cuts, 35n 

experimental station, 5n, 9n, 38n 
expansion, lOn, 15n, 23n, 24n, 26n, 31n, 41n 
stock issue, officers’ salaries, 13n, 19n, 47n 
output cut, layoffs, 16n 
govt, orders. 24n, 45n 
new sets. 29n 
electro-luminescence, 24n 
“Halolight”, 28n 
Puerto Rican subsidiary, 32n 
signs with lUE, 37n 
bond and stock issue. 40n, 41n 
picture tubes, lln, 12n, IBn, 25n, 40n, 47n 


Virgin Islands plans. In 
new sets, 13n, 37n 
West Coast plans. 15n 
color plans, 23 

moves. In 
new sets, 2n 
color plans, 15n, 23, 39n 
financial reports, 17n 
strike, 34n 
govt, contracts, 33n 

TRAD TELEVISION CORP., 16n, 29n, 38n 
TRANS-VUE CORP., 2n, 14n, 48n 
new sets, 2n, 35n 
financial reports, 5n, 12n, 41n 
buys Telegraph Apparatus Co., 37n 

TUNG-SOL ELECTRIC, In, 2n, 13n, 31n, 48n 


financial reports, 7n, 15n, 21n, 33n, 46n 
expansion, 18n 
“Webcor” trade name, 31n 
color slave, 33, 36n 
new sets. In, 31n 
financial reports, 9n, 21n, 31n, 46n 
expansion, lOn, 16n, 18n 
govt, contracts, 14n, 21n 
“Studio One” expenditures. 20n 
certificate of necessary, 25n 
loans, 48n 

buys out Pittsburgh distributor. Bln 
WILCOX-GAY CORP., In, 2n, 13n, 18n, 34n 
ZENITH RADIO CORP. (see also Subscription TV) 
financial reports. In, lln, 12n, 17n, 30n, 44n 
Rauland’s electrostatic tube, 12n 
expansion, 13n 

stock ownership, officers’ salaries, 13n, 30n 

uhf campaign, 14 

gives transmitter to school, IBn 

evaluation of uhf strips, 16, 17n 

Teco Inc., 17n 

Washington distributor, 24n 

new sets, 29n, 37n 

termed “candidate for stock split,” 39n 
Rauland self-focus tube, 40n 



January 6, 1951 

( Materials Scarce But Not Know-How, page 1. 
Components Shortages — Danger Signs, page 2. 
Hopes and Doubts for Freeze’s End, page 3. 
TV-AM-FM Stations as of Jan. 1, 1951, page 3. 
Electronics Agencies Add Executives, page U- 

Rising Costs of TV Sponsorship, page U- 
Color Still Good Conversation Piece, page 5. 
Optimism in Chicago, Trade Well Up, page 7. 
Shape & Size of 1951 Picture Tubes, page 8. 
Financial, Topics & Trends, Mobilization, pp. 9-11. 

HANDY INDEX TO TV NEWS OF 1950: Index to our 1950 Newsletters , Supplements, etc., 

included herewith, should be valuable aid in tracking down major events, trends, 
facts, dates, as chronicled by Television Digest during the momentous year just 
past. We found it impracticable to catalog everything we published — but the im- 
portant items are pin-pointed for you. Use of this Index, of course, presupposes 
you have maintained your file of 1950 Newsletters and Supplements (Vol. 6;l-to-52). 

Note ; Going into the mails next week, to full-service subscribers only, is 
our new 1951 AM-FM Directory — listing all North American broadcasting stations, 
CPs, applications, etc., with facilities, by countries, states & cities; by frequen- 
cies, and by call letters. In about week, we'll also mail our TV Factbook No. 12 
which, like the AM-FM Directory, will start new series of weekly Addenda reporting 
FCC decisions, changes, etc. 

MATERIALS SCARCE, RUT NOT KNOW-HOW: Miracles of production ingenuity — almost too 
good to be true, frankly — were revealed this week. Claims we've heard, if fully 
realized, could mean continued high TV-radio production despite serious shortages 
of the most critical materials. 

First was disclosure by Philco president Wm. Balderston, at Chicago dis- 
tributors convention, that engineering-research v.p. Leslie Woods and his engineers 
have developed a TV receiver which uses ; 

25% less copper , 85% less cobalt . 85% less nickel , 25% less aluminum , and 
67% less silicon steel . 

Production of this set by March can be achieved if necessary, he stated. 

Exact nature of set wasn't given — size, performance, whether other scarce 
materials are used, ease or difficulty of production, etc. — but Mr. Balderston 
did say that goal of company's " Material Conservation Program ," started months ago 
with govt, blessing, was to "find ways and means of reducing or eliminating use of 
scarce materials in all our products without in any way affecting our quality." 

♦ ♦ * ♦ 

Then, new electrostatic picture tube was reported "ready for production" 
by RCA. It requires no cobalt at all , uses neither cobalt-containing alnico focus 
magnet nor even copper-consuming focus coil. This new tube, alone, could reduce 
amount of cobalt used in sets by 75%-85%. 

Tube is said to be slightly bulkier than standard tubes, but apparently 
not enough to require cabinet changes. First unit will be 17-in. rectangular , but 
shouldn't be confused with 17-in. RCA has been shipping. Good guess is that similar 
tube contributes to Philco 's spectacular savings, since engineers have talked about 
electrostatic focusing (really an old principle) ever since cobalt shortage loomed. 

But another big tube maker is bearish about electrostatic tubes, calling 
them " dead as a dodo ," charging that they " create more problems than they solve" — 

Copyright 1951 by Radio News Bureau 

8 1951 

- 2 

such as circuit changes, longer tube, etc. However, he conceded possibility RCA has 
made improvements circumventing some disadvantages. 

RCA*s conservation program started in July, officials say, disclosing two 
other fruits of developmental work: 

(1) Nickel-coated steel strip replacing pure nickel receiving-tube plates 
(Vol. 6:49). NPA helped RCA obtain steel for this purpose. 

(2) Glass, instead of copper , for exhaust tubing in vacuum tubes. 

Full Story on materials conservation is yet to unfold. Since no company 
has monopoly on ingenuity, we should be hearing about more such tricks of the trade. 
Still to be indicated, too, is precisely what such savings might mean in terms of 
receiver production voliime. 

There's another face to the conservation coin , of course. Sylvania's H. 

Ward Zimmer puts it simply; 

Engineers find substitute , save a critical material. Company tries to get 
some, finds it on critical list, too . Then, since company hasn't been using any, it 
has no base period on which to expect an allocation. Company's suppliers have same 
problem, so engineers' efforts are frustrated. 

COMPONENTS SHORTAGES-DANGER SIGNS: Restriction ax fell this week on TV-radio's 
biggest entity — and its effects, possibly portentous , were felt immediately. 

RCA's component division at Camden , branch of Tube Dept., which makes speak- 
ers, coils, yokes, transformers, etc., goes on 4-day week schedule Jan. 8 — just 
one week after govt, limitations on nickel, copper and aluminum (Vol. 6:46-52) went 
into effect. RCA officials say layoffs are virtually certain by end of week unless 
restrictions are loosened. 

Disruption of set production seems inevitable, with stocks of some compo- 
nents whittled down to half-day's supply at RCA. 

RCA men went to Washington , told NPA officials: Unless Govt, grants immedi- 
ate relief from nickel and copper distribution orders. Tube Dept, alone will be 
forced to lay off 4000 employes — one-fourth its 16,000-man work force — during 
first quarter. 

" Excellent reception” by NPA officials gave rise to guarded optimism of RCA 
executives, who pointed out, however, that any loosening of restrictions will have 
to come quickly to be much help. 

An RCA officer listed shortage stumbling-blocks in this order: (1) nickel , 
(2) copper , (3) cobalt . He asserted RCA would be "much worse off" if it hadn't 
inaugurated intensive conservation program last July (see p. 1). 

Tube production , highly dependent on nickel, will hold up fairly well this 
month, RCA says, but real pinch — and layoffs at Harrison tube plant — will begin 
Feb. 1 unless enough material is shaken loose to last until military orders come in. 

Here's problem in nutshell , as it relates to tube production; It takes 4 
months to train tube production worker. If some must be laid off, they'll take jobs 
elsewhere . When heavy military electronic production begins, instruction of new un- 
trained workers will consume valuable time, materials — if workers can be found. 

There were many rumors of cutbacks at other plants, but only official an- 
nouncement cam'e from Crosle y which said it has laid off 1000 workers at Cincinnati 
plant because of shortages — principally in cobalt, cadmium, copper, steel, nickel. 
It was not indicated what lines were affected, but Crosley noted that the plant had 
been manufacturing TV-radios on an overtime basis for several months. 

Sylvania fears it may have to cut back its TV receiver output 25-50%, let 
many workers go unless some relief on critical materials is afforded in next few 
weeks. TV lines are moving according to schedule at present, and rumors of shutdown 
of some lines were branded as false by company executives. 

" Lead time " — time lag between order and delivery of raw materials — is 
big problem now in scheduling production. In normal times, lead time was about 3 
weeks; now it's much shorter in some materials. 

- 3 - 

HOPES AND DOUBTS FOR FREEZE S END: End-of -freeze remains clouded , both by FCC's 
unpredictable hearing and progress of mobilization (Vol. 6:52) — but everyone 
wonders whether there's some way to break the ice jam. 

Latest proposal , likely to get short shrift, came from Admiral president 
Ross Siragusa , during distributors' convention in Chicago this week. Said he; 

" The freeze... is not only discriminatory but unnecessary . By ending the 
freeze... and without touching the uhf, our engineers tell us over 100 new stations 
could be authorized without overlapping interference with present stations." 

Then he wrote off FM . urging its vhf spectrum be given over to TV . saying; 
" FM has never taken hold ... The most charitable thing one can say about FM is that it 
is a dying art . The channels it is pre-empting should be put to real public service 
without delay by being shifted to TV." (Admiral TV combinations make FM available 
only on order , at $30 extra. ) 

These moves would bring TV to 5,000,000 more families , Siragusa estimated. 
"Uhf," he added, "can be opened later, when all technical problems are worked out." 

:(:l :jc 

Meanwhile, FCC plans no change in hearing procedures. Educators asked for, 
and received, week's delay in resumption of their testimony — from Jan. 15 to 22 . 
Their testimony, plus a few other odds and ends, should wind up general phase of 
hearing by month's end. 

" Mountain of work remains to be done " before freeze can end. Chairman Coy of 
FCC writes in Variety's Jan. 3 end-of-year issue. He lists steps remaining ; specific 
allocations hearing. Bar Assn, oral argiament on legality of fixed allocation, time 
to reach final decision, time for filing new applications, hearings in many cities. 
Then he concludes: " Even if near normal conditions prevail , it is doubtful if any 
stations can go on the air before the first of the next year." 

Unless Coy has some shortcuts up his sleeve — and he indicates none — he 
would appear to be as unduly optimistic as ever. 

TV-AN-FM STATIONS AS OF JAN. 1, 1951: TV continues locked in freeze , imposed in Sep- 
tember 1948 and likely to continue in effect all this year (Vol. 6:52) — but number 
of AM outlets grew while FM settled down to a hard core of operating stations. 

Only 9 TV stations went on air in 1950 . bringing total to 107. They were; 
WSYR-TV , Syracuse; KEYL, San Antonio; WOI-TV , Ames, la. ; WHAS-TV . Louisville; 
WTAR-TV , Norfolk; WJIM-TV , Lansing; WKZO-TV , Kalamazoo; WHBF-TV , Rock Island, 111.; 
WSM-TV, Nashville. Three CPs fell by default during year: WRTV , granted New Orleans 
Times-Picayiine ; WRTB, Raytheon , Waltham, Mass. ; WJAX-TV , City of Jacksonville. 

Detailed data on all TV stations in the U.S. and Latin America, plus list of 
the 575 applications pending, plus allocation tables, directories of TV-radio manu - 
facturers . program syndicators, etc., digests of station rate cards , tabulations of 
monthly production and sets-in-use figures — all may be obtained from TV Factbook 
No. 12 , which goes into mails to all of our full TV service subscribers Jan. 13. 
[ Extra copies to subscribers, $2.50.] 

Our 1951 AM-FM Directory , which goes out to full-service subscribers next 
week [ extra copies, $7.50 ], brings to light these pertinent statistics: 

(1) AM authorizations reached 2551 at end of 1950 (2199 licenses, 152 CPs), 
105 more than the 2246 at end of 1949 (Vol. 6:1). There were 2131 at end of 1948 
(Vol. 5:2), 1961 at end of 1947, 1579 at end of 1946, 1056 at end of 1945. Included 
in AM total are 34 non-comlnercial stations. 

(2) AM applications were squeezed down to 259 for new stations, 207 for 
changes in facilities, compared with 309 and 224, respectively, year ago. Dropped 
during 1950 were 17 AM licenses, 30 CPs. 

(3) AM stations in other major North American countries didn't change much. 
Canada has 162 (160 last year), Mexico 276 (273), Cuba 104 (94). 

(4) FM grantees continued making up their minds during year. In general, 
they either got on air and asked FCC for final license papers or quit. Of 706 gran- 
tees, 672 are on air (515 licensed, 157 with STAs). At end of 1949, there were 

- 4 - 

791 grantees , 728 of which were on air. In addition, there are 70 non-commercial FM 
licensees, many of them 10-watters. Dropped during year were 47 FM licenses . 64 CPs . 

(5) FM applications have almost ceased coming in. There are only 8 pending, 
compared with 38 year ago. 

Many FM operators are watching FCC for ruling soon on such life-savers as 
transit casting , storecasting , etc. Fate of quite a few hangs on decision. 

ELECTRONICS AGENCIES ADD EXECUTIVES: Current reshuffling of defense agencies is 

accelerating influx of top level business executives to Washington to work with 
Defense Mobilization Director Charles E. Wilson and Defense Production Administrator 
Wm. H. Harrison. Among those from electronics taking mobilization assignments are ; 

W. W. (Wally) Watts , RCA engineering products v.p. on leave, who on Jan. 8 
becomes an assistant to Gen. Harrison. He was a Signal Corps colonel during war 
under Gen. Harrison in procurement and distribution. 

Ray C. Ellis . Raytheon v.p., serving part time as special consultant on 
organization and personnel to Munitions Board chairman John D. Small. Ellis was 
WPB radio and radar director during World War II. 

* * *1 

Shakeup in govt, defense mobilization agencies is basically administrative 
— electronics industry continuing to deal with same offices and officials as before; 

Electronic Products Division, NPA , directed by John Daley and Donald Parris. 

Electronics Division, Munitions Board , headed by Marvin Hobbs. 

Under new mobilization setup , Gen. Harrison directs new DPA, similar to old 
WPB, a policy-making body with some power but not complete authority over military 
buying, and responsible only to Mr. Wilson as head of ODM. 

NPA*s policy will be made by DPA , but its functions are same as before. 

Head is Manly Fleischmann, ex-NPA general counsel, onetime WPB associate general 
counsel. And Mr. Wilson picked as his general counsel Herbert A. Bergson , center 
of controversy while prosecuting anti-trust cases as an asst. Attorney General. 

Added to staff of NPA Electronic Products Division this week was E. Mac- 
Donald Nyhen, ex- International Standard Electric (IT&T), onetime member of CBS 
technical operations staff and wartime Signal Corps lieutenant colonel. 

THE RISING COSTS OF TV SPONSORSHIP: CBS*s New York flagship WCBS-TV once again tops 
them all with base hour rate of $5250, one-minute rate of S675 . effective Jan. 1. 
These new record rates come scant 4 months after WCBS-TV posted then highs of |2500 
& $525 as of last Sept. 1 (Vol. 6:34). Hourly rate for Class A time (6:30-11 p.m. ) 
compares with all radio’s highest of $1550 for sister AM station WCBS. 

NBC’s New York WNBT went to $5100 on network rate card as of Jan. 1, will 
probably go even higher on local rate card by Feb. 1; present local rate is $2500 . 
and $500 per spot. DuMont ’ s WABD goes to $2200 & $500 Feb. 1. ABC’s WJZ-TV has 
stuck to $2200 & $500 since last September. 

These are by far the highest time rates in TV — nearest being $1000 & $200 
of several Chicago and Philadelphia stations — justified by the telecasters on the 
basis of better-than-50% of homes with TVs in metropolitan areas (Vol. 6:51) and on 
claims of low cost-per-thousand viewers. By same token, if rate of TV set sales in 
New York area continues even at half-speed, it’s conceivable $5000 an hour rate may 
come within year or two. 

New York trend is repeated , though on smaller scale, by nearly all the 107 
telecasting stations in operation, whose 1951 rates are generally considerably 
higher than those of last year (see TV Factbook No. 12 ). These higher costs, plus 
increased performer fees forced by new union contract 6 weeks ago (Vol. 6:47), are 
causing no end of conjecture in TV-radio circles as to where it's leading. 

Will sponsors turn away from TV , favor radio and other media? Will subscrip- 
tion-TV (Phonevision) really be needed to bear the admittedly high costs of station 
operation? It’s no secret many an advertiser and agency is wrinkling brows ponder- 
ing whether the show’s worth the price . 

Those few who are quitting TV (like Bonafide Mills on NBC-TV, whose talent 
budget alone went up to $8000 after TVA contract) are quickly replaced by others. 

Nor do sponsors show any signs of eschewing such favorites as the multi-sponsor 
"Show of Shows" on NBC-TV even though talent costs went up 15%. 

Possibly reassured that TV rate rises will serve as brake on defections from 
radio to that medium, radio broadcasters meanwhile aren't going to reduce their 
rates, as demanded. They even see increasing business ahead . This attitude was 
recognized by NBC, which dropped rate-cut plan , cancelled proposed Jan. 10 meeting 
with radio affiliates in TV cities — intended to persuade them to cut night radio 
rates because of TV inroads on listenership (Vol. 6:50). Almost to a station, 
affiliates opposed move, asserting: 

(1) Radio rate cuts are untimely and unwarranted. Network radio continues 
to offer values greater than competing media. (2) Recent changes in national eco- 
nomic picture indicate these values will increase in period ahead. (3) Operating 
expenses of radio continue to rise. 

COLOR STILL GOOD CONVERSATION PIECE: Color TV still gets considerable attention — 
probably will continue to do so as long as the publicity mills grind and there's 
even remote possibility some CBS-type sets might be built. 

Congressional hearing on color was asked this week by Rep. Dolliver (R-Ia. ) , 
who served in World War I Signal Corps. He urged hearing would clear up "misunder- 
standing and confusion in the public mind." Actually, chances for hearing are 
considered slim , since Congress has more urgent problems at hand, and since Capitol 
traditionally abstains from investigations when matters are before courts. 

RCA says it will file appeal to Supreme Court "soon" rather than wait full 
time allowed, following turndown by Chicago 3-judge court (Vol. 6:51). FCC lawyers 
are cocky about prospects before Supreme Court , one saying: "I predict the Court 
won't even hear oral argument; it will simply affirm lower court's decision." 

* * * * 

Manufacturers are still "fighting" FCC's adoption of CBS system. Said Ad- 
miral's Siragusa, at distributor's meeting in Chicago this week: 

" From what I have personally seen [of RCA color], even without allowing for 
further progress, I haven't a shadow of doubt that if the Supreme Court gives public 
the opportunity to make final decision, Columbia's system will be flatly rejected." 

Philco's president Wm. Balderston . also speaking to his distributors: 

" We have done considerable work in this field , and our engineers have made 
some very substantial contributions to the color TV art. As far as commercial oper- 
ation is concerned, color TV is apparently in mothballs where it undoubtedly belongs 
for the present. In the meantime, however, our research staff will continue work, 
and when color TV comes out of mothballs, I assure you that Philco will be ready." 

An "Ad Hoc" color subcommittee of National Television System Committee has 
been laboring away with idea of pooling all knowledge and coming up with best com - 
patible system to recommend to NTSC. Membership : David Smith . Philco, chairman; 

T. T. Goldsmith , DuMont; A. V. Loughren , Hazeltine ; Elmer Engstrom . RCA; I. J. Kaar . 
GE. One member reports mobilization seriously cutting in on his staff's efforts. 
"Men who were on color full-time are now on it only part-time." 

♦ ♦ ♦ ♦ 

Interesting comments on color , from year-end (Jan. 3) issue of Variety: 

Wayne Coy, FCC chairman : "I am confident that the Supreme Court will [sus- 
tain the FCC] and that it will dissolve the temporary restraining order issued by 
the Chicago court... As to the threat of war . I do not wish to speculate here on the 
preparedness program and the materials allocation problems. However, I think it is 
obvious that if black-and-white TV is to be regarded as a weapon of war, color TV is 
many times more powerful." 

Sen. Edwin Johnson ; "I condemn in no uncertain terms the chortles and gur- 
glings and glee of the manufacturing industry over delay and their well financed 
propaganda campaign to make it appear that the Commission refuses to look at im- 


provements. Neither do I rejoice over their contention that the war mobilization 
picture makes moot the whole question of color TV progress and its scientific de- 
velopment. Nevertheless, as the electronic industry is brought more and more into 
defense production, manufacture of radio and TV receivers will be reduced sharply." 

* * * 4 > 

CBS was soothed this week by NPA administrator Wm. Harrison, who wired reply 
to president Frank Stanton, who feared NPA was about to ban color set production 
(Vol. 6:51-52). Said Harrison: " NPA has taken no action bearing specifically on 
color TV, nor is any such action now under consideration." 

CBS starts feeding color to Chicago Jan. 10, via coaxial, giving closed- 
circuit public demonstrations on main floor of Wrigley Bldg, simultaneously with Nev; 
York showings. Philadelphia demonstrations were stopped Dec. 30. 

Network Acconnls: Campbell Soup Co. will sponsor 

Henry Morgan Show on NBC-TV, Fri. 9-9:30, starting 
date not yet set; x’eplaces Bonafide Mills’ Bonny Maid 
Versatile Varieties . . . Procter & Gamble Co. Jan. 29 be- 
gins sponsorship of Mon.-Fri. 2-2:15 segments of CBS-TV’s 
Gayn-y Moore Show; Quaker Oats Jan. 15 starts Tue. & 
Thu. 2:15-2:30 editions of same program . . . Mutual Bene- 
fit Health & Accident Assn. Jan. 21 starts On the Line with 
Bob Considine on NBC-TV, Sun. 2:30-2:45 . . . Derby 
Foods Inc. (Peter Pan peanut butter) to sponsor Magic 
Slate on NBC-TV, alt. Sun. 5:30-6, starting Jan. 21 . . . 
U. S. Army & Air Force Recruiting Service Jan. 6 starts 
sponsorship of 9:30-10 segment of DuMont’s Saturday 
Night at the Garden . . . Landers, Frary & Clark (Univer- 
sal household appliances) Feb. 1 starts Universal Home- 
making on 23 DuMont stations, Thu. 2-2:15 . . . Conmar 
Products Corp. (zippers) and Maiden Form Brassiere Co. 
reported readying alternate week sponsorship of Theatre 
of Romance on ABC-TV, Sat. 11-11:30 a.m. . . . General 
Mills Jan. 5 started Live Like a Millionaire (child talent 
show) on CBS-TV, alt. Fri. 9:30-10 in lieu of previous 

Station Accounts: Sponsored in Los Angeles by Rose- 
field Packing Co. (Skippy peanut butter) new half-hour 
production originating at KTTV, titled Fojt Asked for It, 
will be shown on kine-recordings in 22 markets . . . Lewis 
Food Co. (dog & cat foods) continuing sponsorship of 
The Ruggles, with Charles Ruggles, on KGO-TV, San 
Francisco; KING-TV, Seattle; KFMB-TV, San Diego; 
KPHO-TV, Phoenix; with Kraft Food soon placing it on 
KECA-TV, Los Angeles . . . Melville Shoe Corp. (Thom 
McAn footwear) has contracted with WPIX for co-spon- 
sorship of 21 Madison Square Garden events, starting Feb. 
4, taking Chevrolet spots; other sponsors are Webster 
Cigars and Standard Brands, with schedule 25% unsold . . . 
New spot business on WABD, New York, includes Elgin 
Watch Co., thru J. Walter Thompson; Chase National 
Bank, thru Hewitt, Ogilvie, Benson & Mather; National 
Sugar Refining Co., thru Young & Rubicam . . . Among 
other advertisers currently reported using or planning to 
use TV: Freemantel Voice Institute Inc. (home study 
courses in public speaking & singing), thru Moss Asso- 
ciates, N. Y.; Monarch Foods, Chicago, thru Weiss & 
Gellcr, Chicago; Standard Oil of Indiana (Red Crown gas), 
thru McCann-Erickson, Chicago; Manning-Bowman & Co., 
Meriden, Conn, (portable mixer & coffee maker), thru 
Foster & Davies Inc., Cleveland; Baray Pharmacal Co. 
(Swish mouthwash tablets), thru Olian Adv., Chicago; 
Holeproof Hosiery Co., thru Weiss & Geller, Chicago. 

Three elections to v.p. were announced by NBC Jan. 
6: John K. Herbert, appointed in November as gen. sales 
mgr. for radio network; George E. Frey, director of TV 
network sales; Frederic William Wile Jr., director of TV 

Personal Notes: William B. Ryan named paid presi- 
dent of new Broadcast Advertising Bureau Inc., at $36,000 
yearly salary, effective Feb. 1; he’ll continue temporax’ily 
as NAB general mgr. to which $25,000 a year post he was 
appointed last April fx-om general mgr., KFI & KFI-TV, 
Los Angeles (Vol. 6:16) . . . Ivor Kenway resigns as ABC 
v.p. to accept temporary appointment as public relations 
consultant. United Cerebral Palsy Assn. . . . Robert Ewing 
named TV sales mgr., Oliver Morton, radio sales mgr., NBC 
Centx'al Div. spot sales dept., in move splitting up sales 
force in Chicago . . . George E. Sleeper Jr. has resigned as 
v.p. & chief engineer of Color Television Inc. (CTI), San 
Francisco . . . Edward Cashman, with Kudner, x'eturns to 
Foote, Cone & Belding as TV-radio v.p., succeeding Robert 
Ballin, x’esigned to join J. Walter Thompson, N. Y. . . . 
Ralph W. Nimmons promoted to station mgr., WFAA-TV, 
Dallas; Alex Keese succeeds him as asst, mgr., George K. 
Utley taking over radio sales . . . Jack Harris, gen. mgr., 
Houston Post’s KPRC & KPRC-TV, elected to newspaper’s 
board of directors . . . Ernest Byfield Jr., ex-NBC and 
Weiss & Geller, joins W. Earl Bothwell Inc. as TV director 
. . . Jose diDonato, ex-Petry, now TV-radio director of 
Robert W. Orr Associates . . . Arnold Michaelis elected 
president of World Video Inc., Richard Lewine succeeding 
him as executive producer . . . William Van Praag resigns 
as president. General Business Films and v.p.. Television 
Features Inc. . . . Wm. H. Ensign, veteran network execu- 
tive, named ABC Eastern radio sales mgr. 

“Peak danger period” of TV’s impact on other media 
and activities passed in 1950, researcher Jerry Jordan told 
convention of College Physical Education Assn, in Phila- 
delphia last week. Reason, he said, was that there prob- 
ably never again will be such a large portion of TV audi- 
ence in “novelty” stage (first year) of set ownership. 
Football attendance in Philadelphia areas was off 11% 
this year, he said, but he attributed only half of drop to 
TV. He argued vigox’ously against banning football tele- 
casts in 1951, saying: “It just doesn’t make sense to force 
a national ban on this area now and never find out whether 
TV will be helpful or harmful to football after the novelty 
has worn off.” Speech is being published and distxnbuted 
by RTMA, 1317 F St. NV/., Washington. 

ABC ordered coast-to-coast TV network facilities from 
AT&T Dec. 2 — first TV network to do so — although hookup 
isn’t scheduled for completion until late 1951. Other net- 
works are expected to follow suit befox’e end of year. New 
facilities will link Omaha and San Francisco, via Denver 
and Salt Lake City microwave relay. ABC-TV sales v.p. 
Fred Thrower predicted “majority of our advertisex-s will 
convex't from a delayed progi'am basis to live progranxs” as 
soon as facilities are available. 

FCC Chairman Wayne Coy addresses New York State 
Publishers Assn, in Buffalo Jan. 16; his subject will be 
mainly TV. 

OPTIMISM IN CHICAGO/ TRADE WELL UPi Ru^^ed days are ahead for TV— radio production 
and trade — but optimism was prevailing note at distributor conventions this week. 

Optimism persists despite the dark news from abroad, tightening Washington 
controls, rumblings from some factories (see p. 2). 

For one thing, this week's trade took decided turn for better . Plentiful 
TV inventories were reported moving fast enough to hearten the hardest-hitting 
dealer. Reason wasn't hard to find: 

Newspaper headlines about scarcities of raw materials and possible substi- 
tutes — if, indeed, merchandise would be available at all — have prodded many- 
recalcitrant customers into stores to get that long-deferred TV set. They're even 
saying they think they'll keep the old car , buy a TV for cash with down payment an 
auto would require ■ — and they're buying upper-line models. 

Nor was that optimism dampened by what distributors heard from top factory 
folk at Chicago conventions this week. Though the common refrain was " defense must 
come first ," they were told things looked right for a good first quarter 1951 . 

Beyond that, few would venture — although the always effervescent Jimmy 
Carmine told Philco distributors that the industry is geared to serve both military 
and civilian requirements; that, though industry can now only figure ahead "by 
quarters," he thought Philco distributors could "look to a good 6 months unless 
things get drastic." 

Hence, though many distributors-dealers have complained they're overloaded 
with inventory, when it came to signing on the line for proffered goods, the dis- 
tributors signed for all they could get . Word was that neither Admiral nor Motorola 
met much resistance from distributors at their Chicago signing sessions. Philco . 
of course, stressed white goods at its Palmer House meets; its TVs came out several 
weeks ago (Vol. 6:52), as did RCA* s (Vol. 6:51). 

Admiral astonished everyone by boldly coming out with 55 TV models , only 3 
low-end table models being held over from old line and at same prices, plus 12 new 
radios (for details, see Topics & Trends, p. 10). Motorola has 18 models , all new, 
prices up |5 to $40 (see Topics & Trends), plus complete new line of auto radios. 

Westinghouse , Hallicraf ters and Bendix also had new receivers this week, and 
several dozen more will have them this month — some displaying at Chicago's Amer- 
ican Furniture Mart, Merchandise Mart and hotel showrooms next 2 weeks. 

4c| :<(( 4c 

Defense emergency's impact on civilian economy was main theme of Admiral, 
Philco, Motorola conventions, each attended by full delegations. Most heartening 
words we heard came from Philco 's president Balderston : 

" We have every reason to believe that during this rearmament period we will 
have a mixed economy , part civilian and part military. . .We propose to reserve as 
much of our presently-existing facilities for civilian production as possible and 
use newly-acquired facilities for defense work. Of course, if at any time the Govt, 
requires all of our facilities, we will make them available without hesitation. 

" On the basis of present govt, planning for the next 18 months, there will 
be $10 spent on civilian goods and services for every $1 spent for defense produc- 
tion. The productive capacity of this country has increased so much during the last 
10 years that experts agree there is sufficient capacity to take on defense program 
ahead of us and still keep the civilian economy in healthy, vigorous condition." 

This view was encouraged by the Washington reports that mobilization chief 
Charles E. Wilson had stated that, even though we may have to go through a "period 

- 7 - 

- 8 - 

of scarcity," he wanted to "make it crystal clear that it is our intention and hope 
that it won't be necessary to maintain an economy of scarcity," 

* * * * 

Admiral's Ross Siragusa told some 1000 delegates and guests: 

" Barring a complete and wholly unexpected reversal in the international 
situation, there is no question but what production of hard goods such as TV re- 
ceivers and appliances will be sharply curtailed during the next few months." But 
he thought first quarter has enough manpower a nd materials to maintain production 
reasonably close to "best rates we reached in third and fourth quarters last year." 

Siragusa warned against expecting goods will move without sales effort, said 
Admiral "looks for business in the first half of 1951 to be a slugging match for the 
consumer's dollar." But the demand is there , he said — despite tightening of purse 
strings, credit controls, and the draft which accelerates marriage rate but actually 
reduces rate at which new homes are established because the new groom must return 
to his camp. Nevertheless — 

" Not only is TV the most wanted consumer durable on the American market 
today, but it also has one of the lowest saturations . Only one-third of the fam- 
ilies within a 40-mi. radius of the 63 cities [with telecasting] have TV receivers. 
Many sets are outmoded 7 & 10-in. models , which means that a large replacement 
market is rapidly building up... The TV market has scarcely been scratched. We will 
be years reaching the 95% saturation that radio now has." 

♦ ♦ ♦ ♦ 

Motorola's convention , which we weren't privileged to attend, was told that 
first quarter TV output would be 20-50% below last two quarters , but company had 
planned it that way last Sept., has commitments assuring this year's first quarter 
better than last year's. Fact is, president Paul Galvin reported, the Washington 
procurement picture is shaping up and "the brains of the country are coming to the 
forefront, as always." Motorola spokesmen promised "a busy 6 months ahead." 

* * * 

It may or may not be beginning of a slide — but fourth December week, 
which was the full pre-Xmas week ending Dec. 22 . showed exceptional drop in output. 
RTMA projected figures for week show only 169,655 TVs , 501,601 radios , down from 
preceding week's 203,290 & 351,354 (Vol. 6:52). We're told invent ory-t aking may 
account for drop. Fifth and final week figures aren't available at this writing, 
so that it's impossible to close year's estimates. For first 51 weeks of 1950, 
however, output adds up to 7,402,724 TVs , 14,186,499 radios . 

SHAPE & SIZE OF 1951 PICTURE TUBES: " Tube of 1951" will be 17-in. rectangular unless 
something drastic happens. Last year's mass item, 16-in. round or rectangular , is 
well on its way out . Coming up fast is 20-in. rectangular , but 19-in. round will 
comprise bulk of "big end" of some receiver lines for quite a while. Second quarter 
may see 21-in. rectangular emerge into sizable production. 

That's present outlook , as derived from current production and plans of 
leading glass and tube makers. 

Coming's 17-in. rectangular is now its biggest item, but 20-in. rectangular 
already comprises some 25% of total bulb production. Demand for 14-in . is quite 
small, while 10, 12)4 & 16-in. rounds are still being made, many for replacement. 

American Structural Products Co . (Owens-Illinois' Kimble) is in heavy 17-in . 
production, still produces 16-in. rectangular for those set-makers who haven't yet 
built sets to take 17-in. Some 19-in . rectangulars are being turned out, but no 
great amount. Company is considering 21-in . rectangular, but hasn't yet decided it 
warrants expensive tooling. Increased demand for 14-in. — nothing striking — has 
been noted. 

Neither glass maker is worried about shortages . Glass uses almost no stra- 
tegic materials, wasn't short during last war. As one official put it: "Set produc- 
tion will be limited by many other materials, but not by glass." 

RCA's 17-in. metal-coned rectangular is its principal item, featured in new 
line (Vol. 6:51). It will continue 16-in. rounds for those manufacturers who need 

- 9 - 

them. RCA's "big" tube will continue to be 19-in. round, during first quarter at 
least. Present plans call for 21-in . metal-coned rectangular during second quarter. 
It may employ electrostatic focusing , because of cobalt shortage (see p. 1). 

For 1951 as a whole , biggest tube-maker RCA expects this lineup; 14, 17 & 
21-in., all rectangular. They would succeed this year's 12 %, 16 & 19, all round. 

Pittsburgh Plate , big supplier of face plates for metal-coned tubes, says 
16-in. round , which has been its major production item (19-in. close second), will 
shortly be nosed out by 17-in. rectangular . Company says it has been rushed, since 
it's only maker of rectangular face plates. One reason for slow emergence of 21-in. 
metal-coned rectangular, officials say, is lack of capacity for its face plates. 
Company has sizable expansion program under way, to be completed in spring. 

* ♦ * ♦ 

Basic sizes are foregoing . You can expect a few 24, 28, 30-in . , but not 
many. Big question for everyone, of course, is nature of future public demand . 
Higher prices , credit controls , etc., tend to accentuate demand for smaller, cheaper 
sets. But scarce materials, meaning fewer units, encourage manufacturers to push 
higher-priced sets to keep dollar volume up even if unit production goes down. 
Ability to judge those two factors is sort of thing that separates the men from the 
boys in the manufacturing business. 

Financial & Trade Notes: In recounting P h i 1 c o ’ s 

achievements during 1950 — “our greatest year” — president 
Wm. Balderston told distributors convention in Chicago 
Jan. 4 that its TV business increased nearly 300% in 1950 
over 1949, radio 25%, refrigerators 40%, freezers 20%, air 
conditioners 50%, ranges 300%, accessories 20%. Even 
telecasting (WPTZ, Philadelphia) has completed “its sec- 
ond year in the black — ^very substantially in the black.” 

Philco sales volume will run about $335,000,000, up 
56% from the $215,000,000 of 1949, he reported, and profits 
will be about $4.18 per share on new split (2-for-l) stock 
after allowing for normal corporation tax and new excess 
profits tax. (1949 net earnings were $3.17 a share on 
1,678,778 old shares.) Annual dividend rate has been set 
at $1.60 per share, and special year-end stock dividend of 
6% is to be paid Jan. 10. Working capital is up from 1949’s 
$33,700,000 to “well over $40,000,000 as of Jan. 1, 1951.” 
Mr. Balderston noted that an increasing number of Philco 
distributors have become stockholders. 

Pre-Korea, Mr. Balderston stated, Philco had an ex- 
pansion plan involving $16,000,000 for increased facilities 
for making ranges, tubes, TV coils and tuners, TV receiv- 
ers, and a multi-million dollar plan for refrigeration. 
“Now,” he said, “in view of the tremendous demands which 
the Govt, is placing on us for electronic and radar equip- 
ment, we are, of course, revising our expansion program 
. . . [It] is being restudied and will not be released again 
until such time as the govt, requirements are more clearly 

* * if 

Avco’s switch from an obscure holding company to a 
big hard-selling manufacturer of consumer durable goods, 
all in 5 quick years, is theme of article in January Fortune 
— “Avco’s Expanding Universe.” Article calls move “al- 
most unique in U. S. corporate history, the more so be- 
cause no shareholder blood has been spilled along the 
way.” Article goes into personality of top management, 
structure of company, plans, history. Avco has grown 
from sales of $53,000,000 and $1,300,000 loss in 1946 to 
estimated $250,000,000 sales and $14,000,000 net in 1950 
— with Crosley Mfg. Div. accounting for $7,500,000 of net. 
Story gives most space to Crosley, telling how it rose to 
third place from also-ran position in refrigerators; how 
Crosley Broadcasting Corp. continues to be big money 
maker; how its James Shouse ranks No. 3 in Avco, after 
chairman Victor Emanuel and treasurer Walter Mogen- 

sen. Besides Crosley, Avco comprises; New Idea Div. 
(farm implements) ; American Central Div. (kitchen cabi- 
nets, sinks); Lycoming-Spencer Div. (engines, boilers); 
New York Shipbuilding (warships); ACF-Brill Motors 
(streetcars, buses); and newly-purchased Bendix Home 
Appliances (washing machines). 

* « Id 

Leonard Ashbach’s Wilcox-Gay Corp. and wholly- 
owned Garod Radio Corp., including Majestic Division, re- 
ports net sales of $6,077,227 and net profit after taxes of 
$525,185 from Sept. 1, 1950, date of merger, to Dec. 31, 
1950. Both Charlotte, Mich, and Brooklyn plants are cur- 
rently producing TV-radio receivers as well as military 
electronic equipment. 

Sylvania president Don G. Mitchell reports company’s 
expanded operations will result in better than $150,000,000 
sales for 1950, highest ever, and comparing with $102,- 
778,320 in 1949 when net income was $3,502,840. 

Magnavox ended 1950 with sales in excess of $40,000,- 
000, of which about $25,000,000 was produced during last 6 
months, reports president Frank Freimann. 

Aerovox Corp. reveals profit of $1,470,741 ($2.19 per 
share) on sales of $17,033,000 for first 9 months of 1950. 
November sales hit new high at $2,400,000. 

Cornell-Dubilier reports net income of $1,757,524 
($3.96 per common share) for year ended Sept. 30, 1950 
vs. $450,785 (86<f) for 1949 fiscal year. 

CBS has granted options on 7000 shares of Class B 
stock to president Frank Stanton and 3000 to executive 
v.p. Joseph H. Ream, purchase price set at $24.75 and ex- 
piration date Dec. 8, 1957. At last reports, Mr. Stanton 
owned 810 Class A shares, Mr. Ream 100. 

ABC sold $35,124,625 worth of radio, $6,470,510 worth 
of TV time during 1950, compared with $42,342,225 & $1,- 
391,991, respectively, during 1949. 

Dividends: Stromberg-Carlson, 10% common stock 
dividend payable Feb. 1 to stock of record Jan. 15; Hofif- 
man Radio, 25<i payable Jan. 10 to holders of Dec. 27; 
Howard W. Sams & Co., lOij payable Dec. 28 to holders of 
Dec. 20; Zenith, 50<* payable Jan. 31 to holders of Jan. 10; 
Olympic Radio, 25(* payable Jan. 16 to holders of Jan. 5; 
Tung-Sol, 25^ payable Feb. 1 to holders Jan. 15 — paid 50(‘ 
last August, $1.25 in November. 

- 10 - 

Topics & Trends of TV Trnde: Admiral bucks trend 

to fewer models, showing line of 35 TVs and 12 new table 
radios — only 3 of TVs being carryovers — at opening of dis- 
tributors convention in Chicago Jan. 4. All TV chassis 
are virtually same, with 20 receiving tubes, and prices 
(excise tax included) hold quite close to those last quoted 
on comparable previous models (Vol. 6:44). In fact, low 
end of line, the 3 plastic table models carried over, re- 
tain same prices, namely. Models 14R12, 14-in., mahogany, 
?199.95; 16R11, 16-in, ebony, $239.95; 16R12, 16-in. ma- 
hogany, $249.95. 

Only other table models, both plastic and both new, 
are 17-in. — 17K11, ebony, $269.95; 17K12, mahogany, 
$279.95. Remainder of Admiral line are all 17 & 20-in., all 
wood save low-end console, main feature being new gold 
framing of picture tube to give illusion of bigger picture, 
and tilted to overcome glare. The line: 

TV-only consoles, 17-in.: Model 27K12, plastic, ma- 
hogany finish, $299.95; 27K15, modem, open faced, walnut, 
$339.95; 27K16, same, mahogany, $349.95; 27K17, same, 
blonde, $359.95; 27K25, modern, half doors, walnut, $369.95; 
27K26, same, mahogany, $389.95; 27K27, same, blonde, 
$409.95; 27K35, traditional, half doors, walnut, $379.95; 
27K36, same, mahogany, $399.95; 27K46, period, long 
doors, mahogany, $419.95. 

TV-only consoles, 20-in.: 221K16, semi-modem, open, 
mahogany, $439.95; 221K35, traditional, half doors, wal- 
nut, $469.95; 221K36, same, mahogany, $489.95; 221K26, 
period, full doors, mahogany, $509.95; 221K28, Provincial, 
maple with fruitwood finish, full doors, $525. 

Combinations are all offered with AM and 3-speed 
phono, FM optional and obtainable in same cabinets but 
with added circuit in “Dynamagic” chassis at $30 more. 
The combinations are topped by three 20-in. receivers 
called “Tele-Bar” which incorporate a completely equipped 
built-in bar with shelves, glass racks, storage space, etc. 
It’s offered in mahogany, blonde or silver fox at $845, $895, 
$895, respectively, and its “publicity” value as a window 
item is regarded enormous. Admiral’s combinations are: 

17-in.: 37K15, semi-traditional, 2 half doors, walnut, 
$449.95; 37K16, same, mahogany, $469.95; 37K27, modern, 
half doors, blonde, $499.95; 37K35, traditional, 4 doors, 
walnut, $499.95; 37K36, same, mahogany, $519.95; 37K38, 
French Provincial, fruitwood finish, $525. 

20-in.: 321K35, semi-modern, 2 half doors, walnut, 
$599.50; 321K36, same, mahogany, $619.50; 321K15, tradi- 
tional, 4 doors, walnut, $695; 321K16, same, mahogany, 
$725; 321K27, modem, 2 long doors, blonde, $795; 321K18, 
period, long doors, fruitwood, $795; 321K46, mahogany 
Tele-Bar, $845; 321K47, same, blonde, $895; 321K49, same, 
silver fox, $895. 

Admiral’s all-new line of radios was predicated, said 
v.p. Dick Graver, on conviction that “demand will be as 
strong as 1950, perhaps stronger, due to international 
news.” But no radio consoles were in line, which has five 
table models at $20, $23, $25, $28 & $30 ; two clock radios 
(first for Admiral) at $40 & $45; two table radio-phono- 
graphs at $80 & $90; 3 portables (not to be delivered until 
March) at $30, $33 & $37. 

* ♦ ♦ ♦ 

Tele-tone moves to Bay way Terminal, Elizabeth, N. J., 
Jan. 31, but maintains sales offices at present New York 
address (540 W. 58th St.). New 250,000 sq. ft. plant will 
employ 2500 people at capacity, will have $1,000,000 worth 
of equipment, company states. 

Featuring Hallicrafters’ trade meetings is clever 
parody on recent acrimonious Halligan-Coy exchange of 
correspondence on color TV (see Special Report, Vol. 
6:44). Verses are sung to tune of Mr. Gallaher & Mr. 

Motorola showed all-new 18-set line to distributors 
Jan. 4 at Congress Hotel, Chicago. Line comprises one 
14-in., eleven 17-in., six 20-in., with prices on most sets 
$10-30 above comparable models in last year’s line after 
price rises last November (Vol. 6:44). Featured item is 
20-in. table model with demountable legs at $379.95. Big 
sales gimmick is concave safety glass, said to reduce re- 
flections by 98%. Motorola officials had distributors hold- 
ing up lighted matches in darkened auditorium to prove 
worth of “Glare-Guard” device. Here are the sets (prices 
include excise tax): 

14-in.: 14T3X1, mahogany plastic table, $219.95. 

17-in.: 17T3X, mahogany plastic table, $259.95; 17T4, 
mahogany wood table, $289.95; 17K5, mahogany console, 
$329.95; 17K6, maple console, different cabinet, $399.95; 
17K7, mahogany console, $379.95; 17K7B, blonde console, 
$399.95; 17F6, mahogany console, AM-FM-phono, $529.95; 
17F6B, blonde console, AM-FM-phono, $549.95; 17F7B, 
blonde console, AM-FM-phono, different cabinet, $579.95; 
17F8, mahogany console, AM-FM-phono, different cabinet, 
$579.95; 17F9, mahogany console, AM-FM-phono, different 
cabinet, $499.95. 

20-in.: 20T1, mahogany table (demountable legs), 
$379.95; 20T1B, blonde table (demountable legs), $399.95; 
20K1, mahogany console, $429.95; 20K1B, blonde console, 
$449.95; 20K2, mahogany console, different cabinet, $489.95; 
20F2, mahogany console, AM-FM-phono, $700. 

* * * ♦ 

Westinghouse showed new line of 7 sets, plus 3 held 
over from 1950 line, to Jan. 5 distributors meeting at 
Chicago’s Blackstone Hotel. Sets averaged $20-$90 more 
than comparable models after last price hike (Vol. 6:42). 
Here are the sets: 

16- in. rect.: 643K16, mahogany console, $375. 

17- in. rect.: 635T17 (Dorset), plastic mahogany table, 
$259.95; 640T17 (Andover), wood mahogany table, $279.95; 
639T17 (Fenway), wood blonde table, $299.95; 641K17 
(Brentwood), mahogany console, $369.95; 646K17 (Shel- 
ton), mahogany console, half doors, $399.95; 647K17 
(Warwick), blonde console, half doors, $425; 633C17 
(Manorcrest), mahogany console, AM-FM-phono, $535; 
634C17 (Lansdowne), blonde, AM-FM-phono, $560. 

20-in.: 642K20 (Stratton), mahog. console, doors, $495. 

Westinghouse holds next meeting Jan. 12 at New 
York’s Barbizon Plaza; Jan. 27 at Western Furniture Mart, 
San Francisco. 

* * * * 

Bendix’s 1951 line consists of 6 sets — 2 carried over 
from last year with $20 price increases. Sets, which in- 
clude excise tax, are: 17-in.: T170, plactic table, $239.95; 
2070, mahogany wood table, $279.95; C174, mahogany con- 
sole, $299.95; 7001, mahogany console, doors, $339.95; 
C172, mahogany console, doors, French Provincial, $399.95. 
Models 2070 and 7001 were introduced last October (Vol. 
6:43). 20-in.: C200, mahogany console, doors, $479.95. 

Despite fact that TV excise tax was collected for first 
time. Govt, received $532,000 less in 10% manufacturers’ 
taxes on civilian electronic equipment and components in 
November ($5,359,960) than in October ($5,892,095). This 
is mainly because manufacturers have until Dec. 30 to file 
November’s tax, so large majority of TV tax collections 
won’t be reflected until December figures are released. 
Figure for November 1949 was $3,139,966. 

Tele King chairman Louis I. Pokrass was reported in 
Jan. 5 dispatch from St. Thomas, Virgin Islands, as an- 
nouncing his company has organized corporation there to 
make TV-radio receivers and other electronic devices. 

No new Majestic sets for 1951, president Leonard 
Ashbach announces. Present line carries over unchanged. 


New advertising standards have been added by Na- 
tional Better Business Bureau — result of first ad run by 
American Television Dealers & Mfrs. which roused storm 
of disapproval when it appeared pre-Xmas (Vol. 6:47). 
BBB says copy theme of ad was scoffed at by psychia- 
trists, condemned by educators, found to be more offensive 
to more pex’sons than any previous published advertising 
known to the Bureau. New BBB “commandments” are 
that advertising should not: (1) Undermine child-parent 
relations. (2) Imply neglect of family responsibilities, or 
that failure to buy a product contributes to maladjust- 
ments. (3) Make use of inaccurate assumptions regarding 
psychological problems. (4) Use themes tending to upset 
stability, unity of family life. (5) Be used irresponsibly. 

Appliance manufacturers are cutting back production 
under shortage blow. Westinghouse laid off 350 workers 
in Springfield, Mass., plant (refrigerator units, vacuum 
cleaners, milk coolers, fans). GE’s vacuum cleaner divi- 
sion discharged 60 workers because of aluminum and other 
shortages. Apex Manufacturing (vacuum cleaners, wash- 
ers) has laid off 200 men, 7% of working force. Frig- 
idaire said it will have to lay off 500 temporary employes 
at Dayton plant next week. 

Plant expansions: Utility Electronics Corp., engaged 
entirely in govt, contract work, has leased 90,000 sq. ft. 
of factory space at 900 Passaic St., Newark, tripling its 
present area at 240 Passaic St. . . . Stewart- Warner dur- 
ing March transferring Chicago TV-radio manufacturing 
operations to new 100,000 sq. ft. factory (former Apex 
Paper Box Co. plant) on city’s west side, housing all di- 
vision’s 1500 employes . . . CE buys 5 buildings, 3 one-story 
warehouses at Hudson Falls, N. Y., from Union Bag & 
Paper Corp., will use them for manufacture of capacitors. 

November retail TV-radio sales plunged 26% below 
October in independent stores in 45 cities of more than 
100,000 population, Commerce Dept, survey shows — graph- 
ically illustrating effect of Regulation W, combined with 
excise tax and color confusion. Sales were 8% below No- 
vember 1949 figure, with first 11 months’ sales 27% higher 
than same 1949 period. 


Trade Personals: .John A. Kuneau, ex-J. Walter 
Thompson v.p. handling Eastman and Ford accounts, 
named Philco director of public relations, taking over 
part of duties of v.p. Courtnay Pitt . . . H. J. Allemang, 
senior partner of management consulting firm of Steven- 
son, Jordan & Harrison, elected Philco v.p. . . . Robert 
Brown, ex-Philco & RCA, new Capehart-Farnsworth direc- 
tor of purchases, succeeding E. S. Needier, resigned . . . 
Verne Roberts, Wilcox-Cay sales mgr., has resigned . . . 
Lynn Eaton, Andrea sales mgr., given added duty of 
mobilization director in charge of govt, contracts . . . Her- 
bert Rosengren promoted by DuMont to head newly created 
cabinet styling dept. . . . A. D. Plamondon III appointed 
Midwest sales mgr., Indiana Steel Products. 

With RCA engineering products v.p. W. W. (Wally) 
Watts called to staff of DP A chief Cen. Harrison, as of 
Jan. 8 (see p. 4), it’s expected that his department’s 
gen. sales mgr. T. A. (Ted) Smith will take over his duties. 
This week, RCA Victor v.p.-gen. mgr. Walter A. Buck 
realigned other top personnel, setting up new mobilization 
planning dept, to handle govt, relations and production. 
As of Jan. 1, distribution v.p. Robert A. Seidel became 
special asst, to Admiral Buck; Harold M. Winters was as- 
signed to Joseph Elliott’s staff as director of consumer 
products distribution; H. V. Somerville joined v.p. L. W. 
Teegarden’s staff as director of technical products dis- 
tribution; added to duties of v.p. Charles M. Odorizzi was 
administration of regional offices; Ralston H. Coffin was 
assigned as director of consumer products advertising, 
Julius Haber as director of technical products advertising. 

MobiliZBiion NoIgs: is it secret? Commerce Dept. Jan. 
5 set up clearing house to help public “guard voluntarily 
against release of information which would endanger na- 
tional security.” Commerce Dept, cites examples of ques- 
tions already submitted to Covt., including this one: “A 
maker of electronics equipment asked whether a proposed 
radio broadcast on technological aspects of his products 
would be a security violation.” Inquiries should be ad- 
dressed to Office of Technical Services, U. S. Dept, of Com- 
merce, Washington 25, D. C. OTS will check them with 
proper govt, specialists and agencies, then forward an- 
swer to inquirer. 

Maybe you’ve never heard of barium carbonate, but — 
like almost everything else — it’s in short supply and NPA 
is getting ready to slap limitations on its civilian use. 
Advisory committee from barium carbonate industry 
blamed shortage on rapid expansion of TV industry. It’s 
used to coat cathodes in almost all electron tubes. For 
this use there are no known substitutes. It was once used 
to bind flourescent screens to glass on picture tubes, but 
was supplanted by other compounds. Large quantities of 
the chemical were used in munitions during World War II, 
but Munitions Board spokesmen said formula changes 
would result in lower military demand. 

Defense Minerals Administration has added more than 
50 minerals to list covered by anti-hoarding and anti- 
profiteering provisions of Defense Production Act of 1950 
(DMA order No. 1). For the most part they were the raw 
and ore forms of those materials listed by National Pro- 
duction Authority in similar action last week (Vol. 6:52). 
Included are iron ores and concentrates, cobalt, nickel, 
copper, lead, zinc, tungsten, molybdenum, mica, etc. in 
crude form. 

Civil defense communications aids, engineering and 
equipment will be provided communities by CE through 
committee headed by marketing manager E. H. Vogel and 
including representatives of all CE Electronics Dept.’s op- 
erating divisions. Named to new post of civil defense 
planning coordinator was Neal F. Harmon, former sales 
engineer in Atlanta. Backbone of civil defense communi- 
cations is expected to be 2-way equipment, which CE pro- 
poses to make in former tube plant at Utica, N. Y. 

America’s civilian air transport system was author- 
ized by NPA Jan. 5 to use “DO” (defense order) top prior- 
ity ratings to procure equipment, including electronics, for 
maintenance and expansion of commercial airlines and 
Federal Airways System (NPA Delegation 6). 

Labor relations and the mobilization economy is sub- 
ject of RTMA’s seventh annual Industrial Relations Con- 
ference scheduled for Jan. 17-18 at New York’s Statler 
Hotel. Speakers will be Ewan Clague, commissioner of 
labor statistics. Labor Dept.; William A. Comberg, man- 
agement engineering director. International Ladies Gar- 
ment Workers Union (AFL); Prof. George W. Taylor, U 
of Pennsylvania. 

Hundreds of its technicians are on duty as civilian 
assistants to military in Korea and 16 other countries 
throughout world, reports RCA Service Co., through v.p. 
P. B. Reed, who recently returned from inspection tour of 
Pacific and Far East bases. He said company now has 
more men on military work in the field than at any time 
during World War II. 

Govt, procurement and industrial mobilization machin- 
ery will come under scrutiny of Senate Small Business 
Committee in public hearings beginning Jan. 17. Top 
mobilization officials Charles E. Wilson, Wm. H. Harrison 
and W. Stuart Symington will be questioned whether Na- 
tional Production Authority regulations are hurting small 
business and encouraging grey or black markets. 


Telecasting Notes: A few headlines and excerpts from 

290-page 45th anniversary edition of Variety Jan. 3, which 
more or less set tone of its fulsome treatment of TV : “The 
TV Winter of Our Discontent. Some Reflections on the 
New Turbulence That’s Gripped Show Business in an Era 
W’hen ‘Radio Is Only Half Destroyed and TV Is Only Half 
Built’ ” — by Carroll Carroll . . . “RCA Prexy Envisions 
Radio’s Importance Anew in the 1951 War Effort; Tele’s 
Next Big Advance” — by Frank Folsom . . . “Despite Ex- 
hibs’ Gripes, the Nation’s Leading Theatre Execs Seek to 
Harness TV” . . . “Television’s Senile Celluloid, or Drag- 
ging Out Those Old Pix” — by Eugene Burr . . . Now it’s 
official: Soviet Tass News Agency, reporting on American 
“depravity, decadence, pessimism and escapism from life” 
in 1950, observes that TV is creating “a new threat to the 
already low level of culture in the United States” and 
creating a “generation of imbeciles” . . . Billboard reports 
4-year contract between Burr Tillstrom and NBC-TV 
probably makes ci’eator of Kukla, Fran & Ollie the high- 
est paid puppeteer in the world — at $10,000 per week first 

2 years, $11,000 third year, $12,600 fourth . . . New Tele- 
vision Authority (TV A) wage scale is reported by Bill- 
hoard to have added $2926 to Westinghouse’s weekly bill, 
formerly about $16,000, for Studio One on CBS-TV . . . 
NBC’s Los Angeles KNBH shortly will drop a.m. pro- 
grams, will sign on at 12 noon and run to midnight; it’s 
now operating 9:30-12:30 p.m., silent until 4 . . . CBS fired 

3 announcers and 3 engineers of its Chicago AM station 
WBBM for letting profane remarks of one announcer get 
out over air during Rose Bowl game station-break . . . 
Howdy Doody has so impressed Wall Street that new firm, 
Kagran Corp., was formed, bought rights to all names and 
characters on program from co-owners Martin Stone and 
Bob Smith; new owner contracted to give NBC exclusive 
TV rights . . . First winner of Majestic’s “Mighty Mon- 
arch of the Air” award, based on poll of TV editors, is 
John Cameron Swayze for his Camel Caravan on NBC-TV ; 
monthly awards are backed up by Majestic ads in TV 
cities . . . Baltimore’s 3 TV stations will combine to carry 
inauguration of Maryland’s Governor-elect McKeldin from 
Annapolis Jan. 10; for WMAR-TV, key station, it’s 900th 

First week of Phonevision evoked many laudatory 
comments on Zenith’s pay-as-you-look TV. Particularly 
praised was clarity of pictures, attributed to new prints 
being used. Public comments were summed up by remarks 
of Mrs. George M. White, of one of the 300 “guinea pig” 

“Phonevision beats going to the movies the regular 
way. We like being able to relax at home while watching 
the show. I think we would be willing to pay $1 several 
times each week to see movies this way.” 

But Zenith itself discounted early viewer enthusiasm. 
In application to FCC this week, asking for extension of 
90-day test to March 31, chief engineer J. E. Brown care- 
fully explains that “little of significance” will be gained 
first month, since novelty effect will be high. However, 
after first month, after first bill for service comes in, “test 
families will tend to become more conservative.” There- 
fore, third month will be “the most significant and de- 
pendable” for evaluation purposes. 

Each of the 300 test families got booklet for first Jan. 
1-6 week, titled Zenith Presents Phonevision. It listed pic- 
tures and stars, contained also reproductions of advertis- 
ing previously used for exploitation when pictures were 
first shown in regular theatres. 

Inside front cover contained statement emphasizing 
that tests are experimental, that FCC had not approved 
Fdionevision commercially, that there was no assurance 
FCC would approve system. Back cover carries KS2XBS 

remote telecast . . . WOR-TV, New York, has filed plans 
with city authorities for 2-story TV studio and office build- 
ing at Columbus Ave. & 68th St., now parking lot, to re- 
place present studios at 28 W. 68th . . . CBS reports 36 
employes, mostly reserves, have gone into military serv- 
ice since Aug. 4 . . . Cincinnati’s W'LW (Crosley) has com- 
pleted own studios in Washington’s Wardman Park Hotel. 

More Jan. 1 rate rises: WLWT, Cincinnati, base hourly 
rate from $550 to $700, one-minute rate from $70 to $100 
(with special new premium $250 rate); WLWC, Columbus, 
and WLWD, Dayton, $375 to $500 & $50 to $75 (with spe- 
cial new premium $200 rate) ; WKRC-TV, Cincinnati, $500 
to $700 & $65 to $78; WCPO-TV, Cincinnati $500 to $700 
& $70 to $77; WTCN-TV, Minneapolis-St. Paul, $500 to 
$650 & $100 to $130. [For digests of all station rate cards, 
and full network rate cards, see TV Factbook No. 12.'\ 

“Hoffman Plan” isn’t the answer. Pacific Coast Con- 
ference said in effect Jan. 5 when it banned televising of 
its 1951 football games. Hoffman plan (Vol. 6:35,51) 
guaranteed gate receipts of 30 games telecast last year, 
but conference commissioner Victor 0. Schmidt said “the 
conference is not so disturbed over financial losses as in 
the fact of half-filled stadia.” 

Merrill (Red) Mueller, NBC newsman in San Fran- 
cisco, recently news chief in London and during war NBC’s 
correspondent with SHAEF, will shortly become personal 
aide to Gen. Eisenhower, handling public relations. His 
job, probably as an Army officer, will be comparable to 
that held by Comdr. Harry Butcher during war. 

Jan. 1 sets-in-use reported since NBC Research’s 
“census” of Dec. 1 (Vol. 6:51): Memphis, 70,144, up 5744; 
Omaha, 56,789, up 8589; Dallas, 56,456, up 4756; Miami, 
50,000, up 5000; Fort Worth, 44,088, up 3888; Utica, 33,000, 
up 2800. Correction: Dec. 1 San Francisco sets-in-use 
(Vol. 6:51) should have been 127,000, not 147,000 reported. 

Ashtabula (O.) Star-Beacon’s WICA filed this week 
for Channel 8 in that city. Owners are R. B. & D. C. Row- 
ley, also publishers of Conneaut News-Herald, Geneva Free 
Press, Painesville Telegraph, all in Ohio. 

test pattern (Channel 2), with this “sales” message: 
“Phonevision can bring you the best in low cost home 

Pictures listed for first week, besides those reported 
last week (Vol. 6:52), were Eagle- Lion’s Lost Honeymoon, 
with Franchot Tone; Warner’s The Unsuspected, with 
Joan Caulfield & Claude Rains; Warner’s Silver River, 
with Errol Flynn & Ann Sheridan; Paramount’s Dear 
Ruth, with William Holden & Joan Caulfield; Paramount’s 
I Walk Alone, with Burt Lancaster & Lisbeth Scott. 

New York Times Jan. 3 quoted several reactions. 
Motorola president Paul Galvin said he and his wife were 
delighted and added: “I think it is an added feature any 
TV set owner would appreciate and I hope it will be ap- 
proved by the FCC.” CBS Chicago v.p. H. Leslie Atlass 
said, “It’s fine, but I don’t think it fits our broadcasting 
system or that it can be accepted by the FCC.” 

One father, non-subscriber, complained that his chil- 
dren watched the picture even though it “jiggled.” But 
Zenith says image can be hashed up much worse. 

Washington Post editorialized Jan. 1: “TV programs 
are enormously expensive. This means that sponsors can 
scarcely afford to cater to minority interests. But, if 
listeners are willing to pay for programs, they can get 
w'hat they want. They can get symphony concerts, for 
example: they can get educational courses by top teachei's 
in their own living rooms; they can get forum discus- 
sions . . .” 


January 13, 1951 

/ $3 Billion TV-Radio Trade in 1950, page 1. 

) How ‘Utility’ TVs Can Save Materials, page 2. 
In This Issue: ■ ‘Mountain-to-Mohammed’ Eases Freeze, 2^age 2. 

I McDaniel Due to Be RTMA President, page 3. 

Paley’s Govt. Job, Coy May Shift, page 3. 
Educational TV — Hopes But No Plans, page U- 
Wholesalers Urge Replacement Surety, page 6. 
No Recession in Output or Trade, page 6. 

TV FACTBOOK No. 12 NOW IN MAILS: Good idea of stature of TV and related industries 
can be had from these recapitulations of contents of our Television Factbook No. 12 . 
now in mails to all full-service subscribers; 107 telecasting stations with time 
rates ranging from S195 to $5250 per hour , 4 networks , 5 stations in Latin America , 
575 applications for new stations pending (frozen), 98 TV receiver manufacturers . 

37 cathode ray tube manufacturers, 10 receiving tube manufacturers, 450 film-program 
syndicators . These are only part of the contents of 72-page directory, which also 
includes present and proposed VHF-UHF channel allocatio ns ; lists of station sales 
representatives, research firms, labor unions, etc. ; tables of TV-radio receiver 
production by months since 1946; latest count of TV sets-in-use by areas. Inserted 
is 34x22-in. map in color , showing TV areas and present projected network inter- 
connections. Cost of extra copies to subscribers is $2.50, to non-subscribers $5. 

$3 BILLION TV-RADIO TRADE IN 1950: Recapitulating RTMA*s weekly and monthly estimates 
of TV-radio output during 1950 , we come up with grand total of 7,408,690 TV sets , 
14,554,972 radios . Accepting these preliminary RTMA figures, we calculate that the 
factory dollar volume of TV-radio receivers combined was $1,676,852,225 — meaning 
retail trade (including installations, service, warranties) of well over $5 billion . 

TV receivers accounted for $1,517,635,516 (78.6%) of factory total, radios 
amounted to $559,216,709 (21.4%). These totals are derived by using average factory 
sales price of $177.85 per TV set , $24.68 per radio . Factory averages are those for 
first 10 months of 1950, derived from RCA licensee reports — probably would be 
somewhat higher if November-December figures were available. 

Interesting facts about 1950 TV-radio production ; 

(a) One TV was sold for every 2 radios (including table, console, combina- 
tion, battery, portable and auto radios) — despite fact telecasting service is as 
yet available to only 63 areas embracing not much more than half U.S. population. 

(b) December was highest production month (5 weeks), accounting for 879,075 
TVs, 1,602,055 radios — final December week (post-Xmas) falling to low of 105,968 
TVs, 201,482 radios. 

(c) Average factory price of TV table models was $159.49 , direct-view con- 
soles $189.50, direct-view TV-radio-phono combinations $271.72. 

(d) Though they seemingly have all but disappeared from market, somewhere 
around 12,000 projection TV sets were sold by factories during year. 

(e) Phonographs only , record players , AM-FM-TV apparatus without cabinets 
amount to rather substantial business, though not usually reported; for first 10 
months of 1950, 95,824 such units valued at factory at $16,784,305 were shipped. 

(f) Cumulative total of all TV receivers produced since 1946, when industry 
had its postwar rebirth, can roughly be estimated at about 11,600,000 . [For yearly 
breakdowns, see TV Factbook No. 12.] 

Note ; Foregoing 1950 unit production figures are subject to revisions by 
RTMA statistical committee, probably upward. 

Copyright 1951 by Radio Newe Bureau 

- 2 - 

HOW 'UTILITY' TVs CAN SAVE MATERIALS: Just about every TV manufacturer with a lab- 
oratory has a " utility receiver " (Vol. 6:47) in the works — on drawing boards or 
ready for production. But, like Philco , which was first to tell about it (Vol. 7:1) 
no one wants to put out such a set if it can be helped. They say they'd rather cut 
output first — and indeed Crosley , Hallicraf ters . Motorola . Olympic . among others, 
have done this already. 

But probability that defense requirements may make necessary such materials- 
conserving receivers has forewarned manufacturers. Their ingenuity has led them to 
such considerations as these: 

(a) Selenium rectifier in lieu of transformer . Selenium rectifiers, still in 
good supply, are used as voltage doublers. Saving here would be copper and steel . 
Motorola, Emerson, et al, had transformerless sets several years ago. 

(b) Electrostatic cathode ray tube in lieu of present magnetic-types (Vol. 
7:1). This saves alnico (alximinum, nickel, cobalt). But circuit changes are neces- 
sary, so most want to hold out against electrostatic tube as long as possible. One 
manufacturing-engineering executive opined answer might be use of electrostatic tube 
in some sets, continuance of electromagnetic in others. Many early 7 & 8)4-in . tubes 
were electrostatic, so there's plenty of know-how. 

(c) Loudspeakers with smaller magnets (Vol. 6:52). This, too, saves alnico . 

(d) Reduction in number of tubes . This could be accomplished easily, with 
set still suitable for metropolitan area viewing (10-20 mi. from transmitter). It 
would, however, cut down sale of such sets for fringe viewing. 

These are the tqa.jor changes in TV-radio's conservation program. There are 
others — elimination of built-in antenna, use of finer gauge wire, for example. 

Philco 's president Wm. Balderston told Chicago distributor convention last 
week (Vol. 7:1) how his engineers' efforts make possible a receiver using 85% less 
cobalt & nickel . 67% less silicon steel , 25% less copper & aluminum . 

Note ; " Utility " set should not be confused with " austerity " model. Latter 
would actually be a degraded set; former, theoretically at least, should be not less 
efficient than present sets. 

'NOUNTAIN TO-MOHAMMED' EASES FREEZE: A sort of "antidote to the freeze " — limited, 
to be sure, but possessing intriguing possibilities — is the " community" receiving 
antenna . It received strong hypo this week. 

Idea is quite simple ; High-gain receiving antenna is installed on an ele- 
vated point in or near town located in valley or too far away to get good signals 
(fringe area). Signals are amplified , fed into homes via coaxial . 

Nor is idea new ; First installation we recall was that in Astoria, Ore . . 
where engineer E. L. Parsons picked up Seattle's KING-TV, 125 miles away (Vol. 5:33). 

What is new is heavy weight being put behind projects . Philco is giving 
plan tremendous push, garnering reams of publicity (including big stories in Jan. 3 
Wall Street Journal, Jan. 15 Newsweek, etc.) for itself and Philadelphia's Jerrold 
Electronics Corp . Latter makes the equipment ("Mul-TV"), also used for apartments, 
which is distributed by both companies. 

Philco is publishing brochure giving details of representative installation 
in Lansford, Pa., 70 miles northwest of Philadelphia. Here's how it worked there; 

Four radio dealers and an attorney formed Panther Valley TV Co. , cleared 
matters legal and political, conducted engineering tests, obtained bank loan. 

They installed antenna on nearby Summit Hill , fed signals into town (string- 
ing cable on light and phone poles), began signing up subscribers who have choice of 
all 3 Philadelphia signals at all times. So far, about 100 sets have been connected, 
with installation charge of $100 plus $3 monthly service charge , at cost of $15,000. 
Entrepreneurs estimate "reasonable potential" of 750 homes can be hooked up within 6 
months, at total expenditure of $30,000. But income would be $75,000 (for installa- 
tion) plus some $2500 monthly in service charges. 

Other towns also equipped ; Mahanoy City & Honesdale, Pa. ; Bellingham, Wash. 


There may be more. Currently being surveyed by Jerrold are Wilkes-Barre & Scran- 
ton, Pa. ; Palm Springs, Cal. ; Glean, N.Y. 

FCC is not involved — in fact gave go-ahead — because no radio transmis- 
sions are employed. State utility commission has said installations aren't public 
utilities. So legal barriers seem few. 

Only 2 catches are suggested at moment, neither vital just now. First, 
equipment may soon be hard to get , although Jerrold president Milton Shapp is re- 
ported saying he has enough parts on hand to insure high production rate through 
June. Second, when and if new stations start operating, post-freeze, some of them 
may create intolerable interference and/or eliminate need for special installations. 
But new stations are long ways off , and re-engineering of community antennas may 
very well minimize interference. 

Intense interest in new service is indicated by towns represented at recent 
meeting in Harrisburg sponsored by D. & H. Distributing Co. (RCA) ; Aquashicola, Bow- 
manstown, Centralia, Mahanoy City, Mauch Chunk, Palmerton, Selinsgrove, Shamokin, 

St. Clair, Tamaqua, Wilkes-Barre. RCA also has multiple-feed distribution system. 

HcDANIEL DUE TO BE RTNA PRESIDENT: Looks like presidency of RTMA , $50,000 job, will 
go to able, personable, 39-year-old attorney Glen McDaniel, RCA v.p . presently at- 
tached to staff of Chairman Sarnoff and president Folsom. He made such good impres- 
sion, while working on industry's case during excess profits bill hearings (Vol. 
6:51), that interim president Robert C. Sprague and others working on bill were sold 
on his qualifications. RTMA reorganization committee headed by Sylvania's Max Balcom 
takes up matter in few days, then presumably will negotiate with McDaniel, subject 
to ratification of RTMA board meeting in Chicago Feb. 15. 

Mr. McDaniel is a native of Seymour, Tex . , a 1932 graduate of Southern Meth- 
odist U, 1936 graduate of Columbia Law School. From 1936 to 1942, he was associated 
with New York law firm of Sullivan & Cromwell . In March 1942 he was named special 
coiinsel to then Undersecretary of Navy Forrestal, later that year being commissioned 
a Navy lieutenant, attached to general counsel of Navy. Promoted to Lieut. Comdr. 
in 1944, he worked on aircraft procurement in Bureau of Aeronautics, then was trans- 
ferred to inactive duty and appointed chairman of Navy Board of Contract Appeals. 

He joined RCA Communications in 1946 as gen. coiinsel, was elected RCA v.p. in 1948. 

PALEY'S GOVT. JOB, COY NAY SHIFT: Rumors were rife on Washington scene this week with 
respect to new posts for radio VIPs. Out of welter, these facts emerged; 

(1) CBS chairman Wm. S. Paley is definitely slated for Presidential appoint- 
ment as head of new Commission on Metals Resources , similar to recent President's 
Air Policy Commission, headed by now Secretary of the Air Force Thomas K. Finletter. 
Sponsored by W. Stuart Symington , head of National Security Resources Board, and 
Secretary of Interior Oscar Chapman (under whom Bureau of Mines functions), new 
board will make exhaustive study of strategic metals, needs, substitutes, explora- 
tions, etc., and will recommend national policy . Task may take 6 months or more. 

(2) FCC Chairman Wayne Coy's associates are freely discussing possibility 
that, as defense work renders FCC regulatory functions less significant, he will 
take new govt, post more intimately connected with mobilization . He denies any 
present intention of resigning, but it's reasonable to expect that in govt, reshuf- 
fling he may be ordered to new duties before his FCC term expires June 30 . That 
seems to be basis for persistent reports that he's leaving soon. Meanwhile, he 
speaks before N.Y. State Publishers Assn, in Buffalo Jan. 16, mainly about TV. 

(3) Govt, is going to require services of many more electronic-radio experts 
and executives, will call top figures to civilian posts as soon as defense agencies 
are fully organized and duties more definitely oriented. Some may have to serve on 
$1 a year basis. Preference for industry rather than "New Deal" men is already man- 
ifest — begining with appointments of Wilson, Harrison, et al (Vol, 7:1). 

* * * 4: 

Riomors of new Govt, communications agency , topping both FCC and Interdepart- 
ment Radio Advisory Committee, keep popping up. Each meeting of President Truman's 

- 4 - 

Communications Policy Board (Vol. 6:4,5,10,33), which met this week, seems to start 
new ones. But chairman Dr. Irvin Stewart , West Virginia U president and former FCC 
commissioner, says only this about names mentioned for posts for rumored organiza- 
tions: "We have not approached any individual for any job for any organization — 
and that doesn't even imply we're recommending formation of any new organization." 

He said report will be handed President Truman Feb. 17, after two more meetings to 
be held Jan. 26-27 and Feb. 12-13. 

EDUCATIONAL TV-HOPES BUT NO PLANS: Educators certainly have stirred up flurry of 
activity, among telecasters as well as in their own ranks — regardless of final 
outcome of their sweeping request for vhf and uhf TV channels (Vol. 6:48-49). 

In spite of all the noise , though, cold historical fact remains that, with 
very few exceptions, educators have made pathetically small use of AM, FM or TV 
channels they have or had or could have had for the asking. 

In TV, Iowa State College's pioneering WOI-TV , only school-owned station, is 
an outstanding exception — but it proves no rule. 

One immediate question puzzling FCC is : How can a practical allocation plan 
be devised? Educators promised, through counsel Brig. Gen. Telford Taylor , onetime 
FCC general counsel, to bring their ambitious but nebulous yearnings down to earth 
when hearing resumes Jan. 22. 

Telecasters finally became apprehensive about lack of opposition to educa- 
tors' ponderous presentation. NAB, TBA and, unexpectedly, CBS , petitioned FCC for 
permission to join hearing at resumption. All 3 were let in, presumably will oppose 
"wide-open" demands of educators for : (1) One vhf channel in each metropolitan 
center and in each major educational center. (2) 20% of uhf channels , as and when 
opened up to TV. (3) Shared time on commercial stations in cities where all vhf 
channels are now preempted. 

* * ^ * 

Schoolmen are beating drums — in speeches, articles, letters to editors, 
broadcasts, interviews, etc. — gaining considerable support, verbal at least. And 
the telecasters, made more conscious of their "educational responsibilities," are 
offering educators all kinds of time, program help, seminars, clinics, etc. 

Sympathetic press coverage was garnered by publicity-conscious educators 
when they revealed monitoring activities conducted this week from New York's Wal- 
dorf-Astoria in preparation for hearing. Fifteen women watched all programs on all 
7 stations, tabulating types of programs telecast. According to Jan. 11 New York 
Times, they considered it quite an ordeal, were particularly weary of daytime shows. 
Monitoring was supervised by Dr. Dallas Smythe , former FCC economist now at U of 
Illinois, and Dr. Donald Horton, U of Chicago. 

Comr. Hennock, schools' standard-bearer , is obviously pleased with hubbub of 
activity and publicity, but doesn't consider telecasters' current offerings anything 
but token and temporary. "We don't want any sops," she says. 

* ♦ ♦ ♦ 

Samples of telecaster activity : 

NBC-TV plans "Operation Frontal Lobes ," v.p. Pat Weaver saying: "We will 
address ourselves to the problems of selling the American people on the desirability 
and the necessity of attending the great cultural and informational events of our 
series." Network plans to take time from one advertiser per night, once per 44-week 
season, turn it over to fairly high-dome feature. 

Detroit's WWJ-TV went to expense of paying coaxial cable tolls to Washington 
recently, just to give FCC commissioners and other VIPs a sample of its course-for- 
credit programs from U of Michigan . Some 700 people are now taking regular courses, 
offered in 20-minute segments of fixed Sunday 1-2 p.m. period. 

Philadelphia's WFIL-TV annoiinced that 19 colleges are cooperating with it in 
daily "University of the Air " comprising regular college courses, started Jan. 2. 

Milwaukee's WTMJ-TV was to start Jan. 6 with similar college-course series, 
tying up with Marquette U, Wisconsin U, and Mt. St. Mary, Milwaukee State Teachers, 
Downer colleges. 


New York*s WPIX made flat offer to Board of Education of "facilities and 
time for the development of a regular educational program schedule." 

Baltimore's WBAL-TV showed 2-way telecast , utilizing "split-screen" tech- 
nique, between studio and classroom, enabling teacher and pupils to see one another. 

Baltimore's WAAM has scheduled Feb. 16-17 seminar on "Career Opportunities 
in TV," with cooperation of several universities and U.S. Office of Education. It's 
also the staging station for Johns Hopkins ' excellent "Science Review" on DuMont. 

Many well-established educational programs continue, of course, without any 
great publicity splashes. 

Cynical columnist John Crosby calls spurt of activity on part of the tele- 
casters an attempt to "smother" educators' request for channels of their own. 

Network Accounts: General Board of Evangelism of 

the Methodist Church has approved new interdenomina- 
tional religious program that will start on ABC-TV March 
5, Mon. 11-11:30 p.m.; sponsor will be separate corpora- 
tion probably called America for Christ Inc. . . . Bonafide 
Mills Inc. (Bonny Maid floor coverings) Jan. 28 starts un- 
named children’s variety show on CBS-TV, Sun. 11:30- 
noon . . . Colgate-Palmolive-Peet Co. will sponsor Hawkins 
Falls on NBC-TV, Mon.-Wed.-Fri. 3-3:15, starting in Feb- 
ruary; will probably add Tue. & Thu. 3-3:15 shortly after 
. . . Sam Smith Shoe Corp. (Little Yankee shoes) Feb. 14 
starts sponsorship of Al Gannaway’ s Half -Pint Party, 
Wed. & Fri. 4:45-5 on ABC-TV . . . B. T. Babbitt Inc. 
(Bab-0 cleanser and Swerl Suds) will sponsor Two Girls 
Named Smith on ABC-TV, Sat. 12:30-1, starting Jan. 20 
. . . Maiden Form Brassiere Co. Jan. 20 starts Faith Bald- 
win Theatre of Romance on ABC-TV, alt. Sat. 11-11:30 
a.m. . . . Rosefield Packing Co. (Skippy peanut butter) 
Jan. 19 begins You Asked for It (kine) on DuMont, Fri. 
8:30-9 . . . C. A. Swanson & Sons (poultry & margarine 
products) Feb. 25 starts sponsorship of first half hour of 
Ted Mack Family Hour on ABC-TV, alt. Sun. 6-6:30. 

Sluiion Accounts: At November’s end, 4832 different 

advertisers were using the networks and 98 reporting sta- 
tions (out of 107 total), according to Rorahaugh Report on 
TV Advertising, which monthly lists network and national 
regional spot sponsors and their agencies. This was 7.2% 
more than October, 120% ahead of November 1949. There 
were 170 network advertisers (ABC 40, CBS 73, DuMont 
21, NBC 72), 939 national & regional spot, 3723 local- 
retail . . . New account on WABD, New York, is Flako 
Products Corp. (Flakies, Flakorn, Cuplets mixes), spon- 
soring Susan Adams Kitchen Tue. & Fri. 2-2:15, thru 
Platt-Forbes Inc., N. Y. . . . Socony-Vacuum replaces Stude- 
baker Dealers sponsoring Televiexvs of the News on WPIX 
Mon.-Wed.-Fri. 7-7:15, John K. M. McCaffery replacing Ed 
Thorgerson, thru Compton Adv. . . . Special 3-station 
hookup has been engaged by Keystone Macaroni Mfg. Co. 
(San Giorgio macaroni products) for Pietro’s Place, com- 
edy about Italian- American family, Thu. 12-12:30 p.m., 
thru Lamb & Keen, Philadelphia; stations linked are 
WPTZ, Philadelphia; WBAL-TV, Baltimore; WGAL-TV, 
Lancaster . . . Miles Laboratories (Alka-Seltzer, Bactine, 
Tabcin) started first TV spots this week in 12 markets, 
thru Wade Adv., Chicago . . . Unusual sponsorship on 
WGAL-TV, Lancaster, was Lebanon News Televiews Jan. 
1, prepared by staff of Lebanon (Pa.) News, 25 mi. dis- 
tant, including interviews with local personalities; it’s 
planned as weekly feature . . . Among other advertisers 
currently reported using or planning to use TV: Canada 
Dry Ginger Ale Inc., thru J. M. Mathes Inc., N. Y.; Waitt 
& Bond Inc. (Blackstone & Yankee cigars), thru Harry B. 
Cohen Adv., N. Y.; West End Brewing Co. (Utica Club 
beer & ale), thru Harry B. Cohen Adv., N. Y.; Paramount 
Citrus Assn., San Fernando, Cal. (Cal-Fame frozen oi-ange 

juice, etc.), thru Vick Knight Inc., Los Angeles; Fan Tan 
Gum Corp. (Fan Tan chewing gum), thru Walker & Down- 
ing, Pittsburgh; Rival Packing Co. (Rival dog food), thru 
Charles Silver & Co., Chicago; Leigh Foods Inc., New 
York (Flamingo frozen juice concentrate), direct; F. W. 
Evanger (Evanger’s Kennel Food), thru Kaufman & Asso- 
ciates Inc., Chicago; International Golf Products (Miracle 
adjustable golf club), thru Edgar Walter Fischer, Chicago; 
Howard Stores Corp. (Howard Clothes), thru Peck Adv. 

Personal Notes: Brig. Gen. Edward Lyman Munson, 
USA ret., recently named director of NBC Film Division, 
appointed director of NBC-TV operations, reporting to 
v.p. Edward D. Madden . . . Merle S. Jones, gen. mgr. of 
KNX and CBS Pacific Network, named gen. mgr. of 
newly acquired KTSL (Vol. 6:52), whose call letters will 
shortly be changed to KNX-TV; Wilbur S. Edwards, ex- 
WEEI, Boston, becomes director of KNX and CBS Pacific 
operations, Charles Glett asst, to Mr. Jones . . . New board 
of KTTV, Los Angeles Times, following purchase of CBS’s 
49% stock ownership for reported $450,000, will include 
L. D. Hotchkiss, editor of Times; Harry W. Bowers, treas., 
Times-Mirror Co.; Harrison M. Dunham, KTTV gen. mgr. 
. . . Wm. Templeton named TV-radio director of Kudner 
Agency, succeeding Ed Cashman, back with Foote, Cone & 
Belding . . . John DeMott quits CBS to join Wm. Esty & 
Co. as supervisory producer of TV-radio commercials; 
Charles Jelnicki replaces him at CBS-TV in charge of spe- 
cial effects . . . Fred Kilian, ABC-TV program chief in 
Chicago, elected president of Chicago Television Council, 
succeeding I. E. Showerman, ex-NBC v.p. now with Free 
& Peters . . . Clarence Hatch Jr., executive v.p., D. P. 
Brother & Co., elected 1951 president of Detroit Television 
Round Table . . . Dean Fitzer, managing director, an- 
nounces following promotions at WDAF-TV, Kansas City: 
Bill Bates, station mgr.; Vic Peck, asst, to mgr.; Randall 
Jessee, program director; Bob Dickhourt, film room super- 
visor . . . William Shadel, of CBS Washington news staff 
elected president of Radio Correspondents Assn. Jan. 10, 
succeeding NBC’s Wm. R. McAndrew; he will officiate at 
annual dinner attended by President Truman and other 
notables Feb. 3 . . . Douglas H. Humm named TV-radio 
timebuyer, Charles W. Hoyt Co. . . . Added to expanded 
TV-radio dept, of Henri, Hurst & McDonald, Chicago: 
Lee Randon, ex-Ruthrauff & Ryan; David Rogers, ex-RCA; 
James Conway, ex-CBS. 

Named consultants to State Dept, committee, in prep- 
aration for August international radio conference in Ge- 
neva, Switzerland, were E. K. Jett, foi’mer FCC member, 
now radio director of Baltimore Sunpapers (WMAR-TV), 
and Hai’aden Pratt, v.p., American Cable and Radio Corp. 
FCC chairman Wayne Coy is member of overall policy 
committee; Comr. E. M. Webster is an alternate. Inter- 
national sessions are for purpose of implementing world- 
wide allocation adopted in 1947 Atlantic City conference. 

WHOLESALERS URGE REPLACEMENT SURETY: Replacement parts for TVs , radios, appliances 
— will they be available during mobilization shortage period ahead? Yes, says NPA 
informally — but without spelling out details or taking action. 

However, 7-man task group from NPA-appointed Radio, TV & Household Appliance 
Wholesale Advisory Committee (Vol. 6:51) feels that specific action is due. Meeting 
in Chicago Jan. 9, group headed by Washington-Baltimore distributor James H. Simon 
(Motorola TV- radios, GE appliances) urged NPA to take these steps : 

(a) Limit distributors' inventories of maintenance and repair parts to 
normal 120-day supply. 

(b) Allow manufacturers exemption from NPA material distribution orders to 
fill NPA-certif ied orders for repair and replacement parts, or to make sufficient 
quantity of replacement parts when discontinuing manufacture of any product. 

NO RECESSION IN OUTPUT OR TRADE: " Selective buying” and "price buying " are pat 
phrases that probably best characterize current TV trade . Distributors of brand-name 
receivers are taking just about everything the factories will offer, with no assur- 
ances of full deliveries. Dealers are becoming more " picky and choosy " and stocking 
mainly best values. Public is buying on pre-November scale, but mostly low-end-of- 
the-line — models up to |300 moving best. 

That’s the picture today , as it seems to prevail in most areas — but it's 
subject to quick change. From Chicago marts , which end this week, word is that most 
distributor-retail inventories range from moderate to heavy ; that prices still trend 
upwards (see reports on new lines in Topics & Trends) ; that everyone's still playing 
by ear on day-to-day basis , hopeful that first quarter production and sales actu- 
ally are as good as fourth quarter 1950, as some think. Hopeful, too, that Govt, 
will not slap on price controls and rollbacks, still threatened. 

Canvassing the major manufacturers again this week, we find no lengthy shut- 
downs at any plants, some "interruptions " due to shortages or inventory- taking, some 
employment rolls down from peak but no large-scale layoffs reported except for 
Crosley plant in Cincinnati (Vol. 7:1). 

As for shortages , they seem to differ at different plants. One factory head 
calls copper items his No. 1 headache, another says it's receiving tubes, another 
says something else altogether — yokes, resistors, etc. All agree that time for 
components deliveries is decreasing , indicating that some of smaller manufacturers 
may have already cut back their production because, as one major producer put it, 
"We're getting some of the stuff that would otherwise go to others." 

Military orders show signs of accelerating , but they're miniscule as yet 
and, even if large orders are placed, full-scale production isn't anticipated before 
mid-summer. Meanwhile, barring unexpected edicts from Washington, it looks like 
first 1951 quarter could approach fourth 1950 quarter's approximately 2,445,000 TVs, 
4,320,000 radios — and there are some who think second 1951 quarter, normally 
light, could run 60-75% of that. 

That's wishful thinking , though, which all depends upon (a) whether public 
continues to buy , regarded likely, and (b) what Washington decrees , at best an un- 
certain factor leavened by fact that the electronics-wise authorities are frankly 
eager to keep civilian lines rolling so as to maintain skilled employment rolls. 

♦ * * ♦ 

Westinghouse ' s Vale Freeland , director of dept. & furniture store appliance 
sales, told National Retail Dry Goods Assn. Jan. 9 that the metals shortage is "more 
critical than most people know" and adjured retailers not to "turn down any offers 
of carload lots from regular suppliers even if it requires a special program to buy 

- 6 - 


ahead." By March or April, he thinks, there will be "a great many unsuccessful 
bidders" for refrigerators, washers, TVs. 

In Washington Jan. 9 for conference with NPA Administrator Fleischmann, In- 
diana Steel Products' A. D. Plamondon Jr . , chairman of RTMA Electronics Parts Mobi- 
lization Committee, gave as his personal opinion that the industry this quarter can 
produce about 70% of average 1950 quarter — or between 1,200,000 and 1,400,000 TVs . 
Said he: "While amount of raw material which will be available to the industry in 
the first quarter will be restricted , the ingenuity of the industry can be depended 
upon to turn out a good proportion of sets and components." He cited Philco presi- 
dent Wm. Balderston's statement quoted in these columns last week (Vol. 7:1). 

In press conference at Chicago Merchandise Mart Jan. 9, both Admiral v.p. 
Richard Graver and Capehart-Farnsworth president Fred Wilson said supply outlook for 
next 3 months looks "remarkably good " but cautioned that curtailments thereafter 
could result in a b lack market in TV-radio receivers. And Westinghouse appliance 
sales chief T. J. Newcomb saw no shortages for 5 months . Said he: "Our objective is 
not to cut back anything. It is instead to produce more of both defense and civilian 
goods. We can't support a war economy without a good civilian economy." 

^ t * * 

" Business as usual is out ," RCA Victor consumer products v.p. Joe Elliott 
was scheduled to tell National Appliance & Radio Dealers Assn , at Chicago convention 
Jan. 15. Elliott urges dealers to prepare for shortages in near future, suggests 
these trends : (1) Standardization of picture tube sizes. (2) Increased demand for 
consoles and combination receivers. (3) Concentration on fewer models. He also 
promises RCA would make every effort to feed replacement market , warns it can only 
be done through diversion of materials from new production. 

Hallicraf ters president Wm. J. Halligan . reporting company produced about 
220,000 TVs and will show gross sales of about $37,500,000 in 1950, in interview 
with Retailing Daily Jan. 9 forecast "tough time in 1951 " — with possibility of 
minor depression beginning in April or May if materials shortages force curtail- 
ments. He said retailers must "get used to carrying a normal inventory of one to 
2 months supply of merchandise instead of the 2 or 3-day stocks so common when TV 
was expanding so rapidly. " 

Admiral booked $100,000,000 worth of orders for TV- 
radio and white goods for first 1951 quarter during dis- 
tributors convention last week (Vol. 7:1) — just about dou- 
ble the $53,000,000 contracted in same 1950 period. In 
announcing this, sales v.p. Wallace C. Johnson said he 
expected only 70% to 80% of merchandise ordered would 
be manufactured due to materials shortages, hoped rest 
could be carried into second quarter. Admiral’s 1950 sales 
totaled more than $230,000,000, approximately 80% TV. 

Report of black market in TV receiving and CR tubes 
comes from National TV Dealers Assn, director Edwin 
Dempsey who says dealers and repairmen are being vic- 
timized by speculators peddling scarce replacement tubes 
at high prices, offering them in the bulk packages in 
which tubes are normally sent to set manufacturers. 
Dempsey suspects tubes may come from stockrooms of 
small set-makers, is contacting tube manufacturei’s ask- 
ing tighter check to assure distribution of their products 
through normal channels. 

January TV production for whole industry should be 
500,000 sets, with gradual monthly tapering off there- 
after for grand industry total of 3,000,000 sets this year. 
That’s estimate of F. M. (Tod) Sloan, Westinghouse TV- 
radio division mgr. Sloan made this prediction while 
showing 1951 Westinghouse TV line (Vol. 7:1) to New 
York distributors Jan. 12. 

November’s receiving tube sales, by RTMA members, 
totaled 39,326,641, just under October’s record 40,105,611 
(Vol. 6:47). Eleven-month 1950 total was ' 344,236,998, 
compared with 198,753,295 for all 1949. 

Top 10 TV brands in use in New York area, based on 
personal March 1949-Nov. 1950 survey of more than 12,500 
homes by Advertest Research, New Brunswick, N. J.: 
RCA 29.2%, Philco 11.4%, DuMont 10.5%, GE 6.5%, Cros- 
ley 6.4%, Admiral 5.6%, Emerson 4.9%, Fada 4.7%, Motor- 
ola 4.5%, Stromberg-Carlson 2.2%. Altogether, 51 dif- 
ferent brands of TVs were found in these homes, remain- 
ing 41 accounting for only 14.1%. Ownership by types 
was: table models 56.1%, consoles 32.8%, consolettes 
9.6%, projections 1.5%. Asked if they were satisfied with 
performance of present sets, 95.6% of top 10 and 93.6% of 
other 41 replied in affirmative. 

Bullfights and jai alai are chief spectacles on XHTV, 
Mexico City’s first and as yet only TV outlet, which is on 
air only 3 hours nightly. Nevertheless, demand for sets, 
though costing twice as much as in U. S., has dealers 
overwhelmed, reports UP. Mexican Govt, recently lifted 
import ban to permit 10,000 sets from this country. Note: 
Only other Latin American TV outlets are two in Havana, 
one each in Rio de Janeiro and Sao Paulo, Brazil (for de- 
tails, see TV Factbook No. 12). 

When member went bankrupt, Philadelphia Television 
Contractors Assn, assumed responsibility for its TV serv- 
ice contracts. Company was Weber’s, Bryn Mawr. Its 
failure led group to plan special fund to guarantee all its 
members’ service contracts. Fund would be amassed by 
special membership assessment. 

National Assn, of Music Merchants (NAMM) has set 
next board meeting for Statler Hotel, Washington, Feb. 
6-7, with directors hosting congressmen at dinner Feb. 5. 


Topics & Trends of TV Trade: Paradoxical drop in 

picture tube prices, while everything else is going up, went 
through industry this week. Sylvania led off, announcing 
“close to 5%” reduction on 90% of its output, giving as 
reason “lower costs resulting from new automatic equip- 
ment.” Most important drop was in 17-in. — down from 
$27 to $26 (to manufacturers) — while 20-in. went down 
from $49.75 to $47.50; 19-in. remains same. 

Other tube makers followed rapidly, as they usually 
do. GE priced 17-in. at $26, as did National Union; latter 
also reduced 20-in. from $49.75 to $43.75. DuMont has 
announced no cuts, but indicates it will. RCA says nothing 
about any new pi’ices, points out that its new 17-in. metal- 
shell rectangular has been $25 since introduced last month. 

Aside from production economies, strong reason be- 
hind cuts is simple fact that competition is fierce among 
tube makers, who have increased from 30 to 37 in last 6 
months (see TV Factbook No. 12 for complete list). 

* rti * * 

GE’s new TV line is noteworthy for fact that (a) it 
has no combinations, except that the old 16K1 is still avail- 
able at $500, or $20 above old price, and (b) all but 3 of 
the 14 new models are 17-in. rectangulars. Prices average 
$10 to $135 more than comparable models in 1950 lines. 

Two 20-in. models will go into production later this 
quarter: 20C150, mahogany console, $575; 20C151, blonde, 
$595. One 24-in. model, 24C101, mahogany console with 
doors at $775, is due for March production. Remainder of 
line, all 17-in. (prices include excise tax): 

Model 17T1, cordovan lacquer finish table, $269.95; 
17T2, mahogany table, $289.95; 17T3, blonde table, $299.95; 
17C103, mahogany console, $319.95; 17C104, blonde con- 
sole, $339.95; 17C105, mahogany console, different cabinet, 
$349.95; 17C107, mahogany console, half doors, $379.95; 
17C108, blonde console, half doors, $399.95; 17C109, ma- 
hogany console, doors, $399.95; 17C110, mahogany con- 
sole, half doors, different cabinet, $379.95; 17C111, blonde 
console, half doors, different cabinet, $399.95. 

GE’s new radio line has 7 AM table models, one AM- 
FM table, 7 clock radios, 5 combinations. Prices range 
from $22.95 to $279.95. AM-FM model lists at $54.95. 

J«c * * * 

Hallicrafters has added 9 new sets to bring 1951 line 
to 21 models. Prices of retained dozen 1950 sets were 
hiked $10 to $25. Full line — prices including excise tax: 

16- in. rect.: 17810C, leatherette table, $249.95. 

17- in. tables: 17803, mahogany, $279.95; 17814, deluxe 
mahogany, $299.95; 17815H, deluxe mahogany, different 
cabinet, $319.95; 17812, deluxe mahogany, different cabinet, 
$329.95; 17813, same, blonde, $339.95; 17811H, mahogany, 
AM, $349.95; 17816, mahogany, different cabinet, AM, 
$359.95; 17817, same, blonde, $369.95. 

17-in. consoles: 17828, mahogany, $359.95; 17838, ma- 
hogany, half-doors, $399.95; 17848, mahogany. Colonial, 
doors, $439.95; 17849, same, blonde, $449.95; 17850, same, 
maple, $449.95. 

17-in. console-combinations (AM-phono) : 17860, ma- 
hogany, $550; 17861, same, blonde, $575. 

19- in.: 20872, mahogany console, $399.95. 

20- in.: 20882, mahogany console, half-doors, $479.50; 
20990S, mahogany console, AM-phono, $695; 20990, same, 
maple, $695; 20994, same, mahogany, Sheraton, $695. 

* ♦ * * 

Correction: Westinghouse Model 643K16 is round 
16-in. tube; price of 635K17 (Dorset), 17-in. plastic ma- 
hogany table, is $269.95; and of 633C17 (Manocrest), 17-in. 
mahogany console-combination, $530 — not as we reported 
last week (Vol. 7:1). 

Emerson’s 12,000,000th radio was turned out this week, 
presented to president Ben Abrams at ceremonies Jan. 9. 

Magnavox 1951 line has 16 different cabinet styles 
featuring 17 & 20-in. tubes, with prices $10-$30 higher 
than previous line. Here are the sets; prices now include 
excise tax, although Magnavox had previously announced 
tax-warranty separate (Vol. 6:44): 

16- in. round: Windsor Bookcase, mahogany breakfront, 

17- in.: Metropolitan, mahogany table, $289.50 (in 
blonde, $298.50); Biltmore, mahogany console, $298.50; 
Playhouse, mahogany console, $359 (blonde, $369.50); 
Shoreham, mahogany console, $359; Cosmopolitan, mahog- 
any console, $395 (blonde, $415); Contemporary, mahogany 
console, AM-FM-phono, $498.50 (blonde, $520); Wedge- 
wood, mahogany console, AM-FM-phono, $525; Provincial, 
blonde or maple console, AM-FM-phono, $525. 

20-in.: Hepplewhite, mahogany console, $525; Nor- 
mandy, blonde, console, $525; Modern Theatre, mahogany 
console, phono-jack, $525; American Modern, mahogany or 
blonde console, AM-FM-phono, $795; French Provincial, 
blonde console, AM-FM-phono, $795; American Traditional, 
mahogany console, AM-FM-phono, $795; Embassy, ma- 
hogany console, AM-FM-SW-phono, $795. 

* * * * 

Olympic holds over 6 basic sets, offers 5 new ones to 
make 1951 line of 20 models — low end being 16-in. rect. 
mahogany table at $249.95. Here are remaining sets 
(prices include excise tax) : 

17-in.: 752 (Riviera), mahogany table, $269.95 (blonde, 
$279.95); 762 (Riviera), same with special chassis, $289.95; 
753 (Monte Carlo), mahogany console, $319.95 (in blonde, 
$339.95); 764 (Broadmoor), mahogany console, half -doors, 
$369.95 (blonde, $389.95; Chinese, $449.95); 785 (Ver- 
sailles), French Provincial console, doors, $429.95; 766 
(Catalina), mahogany console, AM-FM-phono, $499.95 
(blonde, $519.95); 769 (Prince George), mahogany con- 
sole, AM-FM-phono, $569.95 (blonde, $599.95). 

20-in.: 970WB (Marlboro), mahogany table, $369.95 
(wdth swivel base, $399.95) ; 967 (Windsor), mahogany con- 
sole, special chassis, $429.95 (blonde, $459.95); 968 (Lan- 
caster), mahogany console, special chassis, doors, $489.95 
(blonde, $519.95). 

* * * * 

Tele-tone 1951 line has 12 sets — 8 new, 4 held over. 
They’re divided into 5 regular, 7 higher-priced “Imperial” 
group, prices ranging from $10 to $30 higher than com- 
parable 1950 models (Vol. 6:36). Here are the sets (prices 
include excise tax) : 

16- in. rect.: Model 335, mahogany consolette, $259.95. 
17-in.: 359, leatherette table, $229.95; 345, mahogany wood 
table, $249.95; 352, mahogany consolette, $279.95; 358, 
mahogany console, $289.95. 

17- in.: 357, mahogany table, $269.95; 365, mahogany 

table, different cabinet, $279.95; 355, mahogany console, 
$319.95; 331, Queen Anne, mahogany console, doors, 
$399.95; 332, French Provincial, $399.95; 333, Chinese 
Chippendale, $399.95. 20-in.: 360, mahogany console, 

doors, $419.95. 

Models held over are 335, up $10; 331, 332, 339, up $30. 

# * * * 

Stromberg-Carlson raised prices on 3 sets effective 
Jan. 8. These are new prices including excise tax (in- 
creases in parentheses being from last prices) : 17TM 
(Mercury), 17-in. table, $329.95 ($15); 17CM2 (Imperial), 
17-in. console, $389.95 ($20); 119CM (Empire), 19-in. 
round console, $499.50 ($10). 

Raytheon (Belmont) is adding 2 sets to old line (Vol. 
6:27): 17-in. console with AM-phono and 20-in. console, 

both $469.95. 

Starrett 1951 line has 9 models ranging from 17-in. 
mahogany table, $249, to 20-in. console with doox*s, $439. 


Sparton line for 1951 comprises 7 sets in 15 models — 
all 17-in. Prices are $40-$80 higher than those for com- 
parable sets in old line (Vol. G:35). Here are the sets 
(prices include excise tax): 

Tables: 5104 (Berkeley), mahogany plastic, $259.95; 
5101 (Whitney), mahogany wood, $289.95 (blonde $294.95, 
limed oak $299.95). 

Consoles: 5152 (Gramercy), mahogany, $349.95 

(blonde $359.95, limed oak $369.95); 5155 (Sheffield), ma- 
hogany, different cabinet, $379.95 (blonde $389.95, limed 
oak $399.95) ; 5158 (Rutledge), mahogany, different cabinet, 

Combinations: 5188 (Westmont), mahogany, AM-FM- 
phono, $499.95 (blonde $509.95); 5182 (Nassau), mahog- 
any, AM-FM-phono, $539.95 (blonde $549.95). 

Air King 1951 line has seven 17-in. and two 20-in. sets, 
with prices $20-$70 higher than last year’s comparable 
models. Here are the sets (prices include excise tax): 

17-in.: 17M1, metal table, $239.95; 17T1, mahogany 
wood table, $279.95; 17C7, mahogany console, $299.95; 
17C5, mahogany console, different cabinet, $339.95 (In 
blonde, $354.95); 17C2, mahogany console, doors, $399.95; 
17K1, mahogany console, AM-FM-phono, $499.95. 

20-in.: 20C1, mahogany console, $399.95; 20C2, ma- 
hogany console, half dooi’S, $469.95. 

* * * * 

Hoffman has raised prices from $2 to $20 on its line 
to cover excise tax, and is planning to drop 14-in. produc- 
tion and replace 16 & 19-in. tubes with 17 & 20-in. R. J. 
McNeely, director of sales, estimates production of 40,000 
units first quarter of 1951, increase of 15,000 over same 
period last year. 

Philco has dropped Model 1871 from new line (Vol. 
6:52). It was 17-in. TV-phono in mahogany at $399.95. 
Instead, Philco now has Model 1833 in same cabinet, TV 
console only, at $369.95. 

Sentinel line for 1951 is reported to be 7 sets rang- 
ing from 17-in. table at $290 to 20-in. console with doors at 
$500. Prices include excise tax and ai'e said to be 2Vz%- 
3%% higher than fonner models. 

Trav-Ler reports adding 2 new 14-in. models to line — 
mahogany table at $179.95, consolette $199.95. Note- 
'worthy is fact Trav-Ler dropped 14-in. from mid-1950 line 
(Vol. 6:24-26). 

New Jackson line for 1951, to be shipped in February, 
comprises 6 sets in 12 models. Prices run from $220 for 
14-in. mahogany table to $600 for 20-in. mahogany con- 
sole with AM-FM-phono. 

Trans-Vue’s 1951 line consists of 3 sets in 9 different 
models with prices ranging from $270 for 17-in. mahogany 
table to $450 for 20-in. console with half-doors. 

Pathe reports having 20-in. mahogany console at $320; 
with doors, $379.50; in blonde, $379.50. 

Viewing after 11 p.m. goes on in 75% of New York 
area homes, at least one night weekly, according to Adver- 
test Research’s survey of 763 families. Poll indicates 50% 
of all TV sets are on 11-12 during average night. Before 
TV, 63% of these late viewers wei’e in bed at that time. 
Sports rank high in popularity, but programs with highest 
cumulative audience are: WNBT’s Broadway Open House 
43.6%, WATV’s Stardust Theatre 23.7%, WPIX’s Night 
Owl Theatre 22.9%, WOR-TV’s Starlit Playhouse 22%. 

FCC’s annual report for fiscal year ending June 30. 
1950, I'eieased last week, is available (40^0 from U. S. 
Govt. Printing Office, Washington 25. It’s useful primarily 
as permanent I'eference on statistics of number of sta- 
tions, their income, etc. 

I rade Personals: .Jame.s B. Conkling, e.\-Capitol Rec- 
ords v.p., named jnesident of Columbia Record; Inc., 
succeeding Edward Wallerstein, re-signing Feb. 1 . . . 
Gerald Light named Emerson sales promotion mgr., suc- 
ceeding Harold Deitz, resigned to head Emerson Mid-State 
Inc., Newburgh, N. Y. . . . A. E. Sinclair, ex-Zenith and 
Mallory, appointed industrial relations director, Federal 
Telephone & Radio . . . John R. Howland, ex-Zenith, now- 
heading newly created office of product research, Stewart- 
Warner . . . Curtis L. Peter.son, cx-Ecko Products Co., 
named Meek merchandising promotion director . . . J. I). 
Van der Veer named Tung-Sol sales mgr. for electron tube 
equipment . . . Sidney E. Warner leaves partnership in 
Aircraft Electronic Associates to become engineering and 
research director, LaPointe-Plasmocold . . . Donald B. 
Harris, ex-Collins, named technical asst, to president 
Hector R. Skifter, Airborne Instruments Laboratory . . . 
Leon C. Guest, from Picture Tube Div., named comptroller 
of Radio-TV Div., Sylvania . . . Aerovox appoints Frank 
Marshall director of manufacturer sales, succeeded by 
A. E. Quick, ex-Electrical Reactance Corp., as sales mgr.; 
Carl Bretz becomes sales mgr. of Electrical Reactance. In 
addition, J. Fraser Cocks Jr. becomes gen. comptroller of 
both Aerovox and Electrical Reactance, Carl Gulbranson 
succeeding him at Aerovox. 

Veteran Wireless Operators Assn., comprising oldtime 
“brass pounders” or ship-shore operators, have reelected 
Wm. J. McGonigle, N. Y. Telephone Co., president; Wm. C. 
Simon, Tropical Radio, secretary; reelected FCC Comr. 
George E. Sterling to board; elected these other officers: 
A. J. Costigan, RCA, 1st v.p.; H. L. Cornell, Esso Shipping 
Co., 2nd v.p.; R. H. Pheysey, United Fruit, treas. ; R. J. 
Iverson, New York Times, asst. secy. Elected to board: 
C. D. Guthrie, U. S. Maritime Commission retired; George 
H. Clark, RCA retired; Capt. Fred Muller, USNR retired; 
Jack Poppele, WOR. 

New tri-color tube, patented (No. 2,529,485) by Thorn- 
ton Chew, engineering v.p. of KFMB-TV, San Diego, is 
described by him as “a device employing a magnetic field 
in combination with a screen divided into discrete color 
emitting areas in such manner as to sequentially reproduce 
images in each of the component primary colors. Being a 
single-gun, single-raster tube with multiple color screen, it 
avoids difficulties with coincident scanning, keystoning, 
optical superposition and color wheels.” He reports making 
arrangements with unnamed tube manufacturer to produce 
experimental models, gives “educated guess” tube might 
retail for IVz times comparable black-and-white unit. 

“Universal Color Scanner” is being advertised by 
DuMont. It reads, in part : “Operating on the principle of 
the flying spot scanner, [it provides] tri-color signals from 
any 35mm 2x2-in. color transparency. Available as outputs 
are an FCC-approved field sequential video color signal 
and 3 simultaneous video color signals which may be fed to 
any external sampling equipment for experimental work 
with line or dot sequential systems.” 

“Televised microscopy” is new technique developed by 
RCA Labs for observation of objects difficult or impossible 
to examine through ordinary means. Industrial TV cam- 
era, employing Vidicons sensitive to either red or violet 
light, is focused through microscope on living organisms 
which might otherwise require killing and staining. Other 
advantages: TV camera woi’ks in w-eak light, permits 
magnifications of 15-20 times. 

Jan. 1 sets-in-use reported since NBC Research’s 
“census” of Dec. 1 (Vol. 6:51): St. Louis, 239,000, up 
17,000; Washington, 219,760, up 13,760; Pittsburgh, 212*- 
000, up 22,000; Kansas City, 93,170, up 9670; Greensboro, 
41,968, up 6068; Ames (Des Moines), 33,724 as of Dec. 15, 
up 3562 since Dec. 1. 

- 10 - 

Nobilizalioii Notes: To keep clear of anti-trust charges, 
NPA this week announced formal regulations governing 
industry advisory committees (Vol. 6:30,49,51). Attor- 
ney General is quoted as outlining these requirements: (1) 
Agendas are formulated by Govt. (2) Meetings are led by 
full-time govt, officials. (3) Minutes are kept on each 
meeting. (4) Committees are restricted to purely ad- 
visory functions. 

NPA’s regulations make it clear that industry advisory 
committees are “the recognized, official instruments for 
maintaining contact between the NPA and industry on all 
matters relating to the defense program.” The order says, 
however, that individuals or groups may seek discussions 
with NPA officials whether members of advisory commit- 
tees or not. NPA said it tries to give representation on 
committees “to large, medium and small businesses, geo- 
graphical distribution, members and non-members of 
trade associations, and various segments of a given indus- 
try.” It assured industry that, wherever possible, “repre- 
sentatives of industries are consulted in preparation of 
NPA actions affecting them.” 

Munitions Board meets Jan. 15 with Electronics Equip- 
ment Industry Committee, first full-scale meeting since 
last August (Vol. 6:33). Major subject is setting up of 
industry list showing electronics companies and products 
they make — to determine how product of each manufac- 
turer fits into list of military equipments. Also to be dis- 
cussed will be procurement and production policies, with 
subcontracting a major item. Western Electric’s Fred 
Lack and Munitions Board’s electronics division chief Mar- 
vin Hobbs are co-chairmen of committee. 

Munitions Board was reorganized this week into 5 of- 
fices, each to be headed by vice chairman serving without 
compensation under Chairman John D. Small. The offices 
and vice-chairmen: Stockpile Management, Roscoe Seybold, 
Westinghouse v.p.; Staff Management, William T. Van 
Atten, Dun & Bradstreet v.p. (temporary). Not yet ap- 
pointed are vice-chairmen for Production, Requirements 
and Supply Management offices. Electronics Division is 
under Production Management. 

“Shortage census” will be undertaken by RTMA’s 
Electronic Parts Mobilization Committee to provide com- 
prehensive evaluation of supply and demand for critical 
materials used in civilian electronics. Meeting in Wash- 
ington this week, committee laid plans for suiwey, visited 
new NPA Administrator Manly Fleischmann. Commit- 
tee’s membership: A. D. Plamondon (Indiana Steel Prod- 
ucts) and R. E. Laux (General Instrument), co-chairmen; 
Raymond G. Zender (Lenz Electric); Matt Little (Quam- 
Nichols); Harry A. Ehle (IRC); RTMA president Robert 
C. Sprague (Sprague Electric), ex-officio. 

Severity of copper shortage was underscored this week 
by Defense Minerals Administrator James Boyd who said 
all known copper deposits available to U. S. would not 
meet American defense and civilian requirements. Zinc 
producers say Govt, will interrupt its stockpiling of that 
metal for 6 months, easing shortage situation. Zinc stock- 
pile is believed largest of any non-ferrous metal. 

Tubes and resistors won’t come under govt, distribu- 
tion or allocation orders in foreseeable future, NPA men 
indicate. Despite shortage of these items, they feel manu- 
facturers are being scrupulously fair in distributing their 
output equitably among civilian users and coming to aid 
of users with emergency shortage problems. 

President Truman’s reference to cost of $3,250,000 for 
each B-36 airplane in his “State of the Union” address to 
Congress Jan. 3 can be translated into $525,000 in elec- 
tronics for each B-36. That’s based on general estimate 
that 15% of cost of plane goes for electronics gear. Presi- 
dent Truman called for 50,000 planes a year. 

Among unclassified military contracts for electronics 
and related equipment (more than $100,000) announced by 
Commerce Dept, for 2 weeks ending Jan. 10: Through Sig- 
nal Corps, Philadelphia — Federal Telephone & Radio, 
$11,485,239, radio receiver components; Johnson Service 
Co., Milwaukee, $3,041,250, radiosondes (75,000 units); 
ARF Products, $2,276,090, radio sets (516); Lewyt, $1,732,- 
291, radio sets (1634); Mallory, $454,219, batteries 
(19,426). Through Navy Electronic Supply Office, Great 
Lakes, 111. — Litten Industries, San Carlos, Cal., $2,000,000, 
magnetron tubes (5000); GE, $653,400, tubes (150,000). 
Through Navy Bureau of Ships, Washington — Hoffman, 
$600,000, radio sets (591); Air Associates Inc., Teterboro, 
N. J., $405,600, receiving sets (381). Sylvania received 
$1,496,300 in contracts for 69,500 tubes, Raytheon $1,375,- 
790 for 58,000 tubes, through Signal Corps and Navy. 

Completion of Congressional assignments to Inter- 
state & Foreign Commerce committees, I'esponsible for 
TV-radio, brings this lineup: Senate Democrats — Johnson 
(Colo.), chairman; McFarland (Ariz.), Magnuson (Wash.), 
McMahon (Conn.), O’Conor (Md.), Johnson (Tex.), Hunt 
(Wyo.). Senate Republicans — Tobey (N. H.), Brewster 
(Me.), Capehart (Ind.), Bricker (0.), Williams (Del.), 
Kem (Mo.). House Democrats — Crosser (0.), chairman; 
Beckworth (Tex.), Priest (Tenn.), Harris (Ark.), Rogers 
(Fla.), Klein (N. Y.), Stanley (Va.), Sullivan (Mo.), Gran- 
ahan (Pa.), McGuire (Conn.), Underwood (Ky.), Carlyle 
(N. C.), Williams (Miss.), Mack (111.), Thoimberry (Tex.), 
Heller (N. Y.), Roberts (Ala.). House Republicans — 
Wolverton (N. J.), Hinshaw (Cal.), Hall (N. Y.), O’Hara 
(Minn.), Gillette (Pa.), Hale (Me.), Dolliver (Iowa), 
Heselton (Mass.), Hugh D. Scott (Pa.), Bennett (Mich.), 
Hoffman (111.), Chenoweth (Colo.), Beamer (Ind.). Worth 
noting is that Sen. McFarland now also has powerful job 
of majority leader, continues as chairman of communica- 
tions subcommittee; that Texas’ Sen. Johnson, who owns 
KTBC, Austin, is majority whip. 

CBS and RCA plugged color — their respective brands 
— before convention of National Retail Dry Goods Assn, in 
New York Jan. 11. CBS president Frank Stanton, in addi- 
tion to emphasizing color’s sales appeal, stressed “no cost 
premium” for sponsoring color, saying the “electron-han- 
dling cost” is no greater than for black-and-white. RCA 
distribution v.p. Robert Seidel plugged for dual standards 
(Vol. 6:46, et seq), insisting that public should have right 
to determine system it wants “by its ballot in the market- 
place.” He emphasized RCA’s willingness to telecast color 
during good commercial hours — “ready to stake its re- 
sources, its dollars, and its reputation,” confident public 
“will make the right choice, as they always have.” 

Newark’s WATV is seeking to join five other TV 
stations atop ideal Empire State Bldg, antenna (Vol. 6:48). 
Technically, it can be done, since structure w'as designed 
to take all 7 area TV stations, including WOR-TV. Design 
contemplates multiplexing WATV with WPIX. FCC ap- 
proval was sought this week, but few objections are seen, 
since station would maintain main studio in Newark and 
cover city with better sigmal than it does now. WOR-TV 
would also be delighted to join up, but is deterred by 
investment (reportedly near $1,000,000) in present plant. 

Chronological record of facts, dates and people in 
TV-radio history is presented in Dunlap’s Radio & TV 
Almanac, published last week (Harper, 211 pp., $4) as 
12th book by prolific RCA v.p. Orrin E. Dunlap Jr. Alma- 
nac’s first entry concerns discovery of static electricity in 
640 B.C.; last one — Nov. 1, 1950 — notes there were “107 
TV stations, 2160 radio broadcasting stations, 677 FM 
stations, 8,900,000 TV receivers and 86,000,000 radio sets.” 
Volume features over 60 nostalgic “then and now” photos, 
illustrating TV-radio progress. 


Financial & Trade Notes: TV may help return pros- 

perity to movie industry, according to financial analysis of 
6 “most favorably situated” concerns (Columbia, Loew’s, 
Paramount, 20th Century, United Paramount, Warner 
Bros.) prepared by Gerstley, Sunstein & Co., Philadelphia, 
investments. Report makes these points: 

(1) “Prospective use by TV industry of past film pro- 
ductions of motion pictures, cost of which has long since 
been recovered by amortization,” will be “found money” 
for film industry. (2) “As and when film production is 
divorced from the operation of theatres, the latter will 
undoubtedly be used for telecast of live programs, special 
events and for educational purposes.” (3) “The trend 
towards production of films for TV by experienced motion 
picture producers will probably be accelerated by the very 
rapid inci'ease in cost of televising live programs.” (4) 
“The prospective curtailment, if not elimination, of set 
manufacture for the duration . . . should lessen the com- 
petition from TV.” 

^ :|c 

Raytheon showed net profit of $1,278,079, or 67^ per 
share of common stock, on sales of $41,060,627 for 6 
months ended Nov. 30, 1950, president Charles Francis 
Adams Jr. reported Jan. 12. This compared with loss of 
$621,701 on sales of $22,088,129 in same 1949 period. Op- 
erations for full 1950 fiscal year resulted in profit after 
taxes of $935,000. Volume of sales to military has not yet 
increased, Mr. Adams reported, but research and develop- 
ment has expanded and current orders have been ac- 
celerated; increase in inventories in last 6 months from 
$15,700,000 to $21,300,000 was attributed to expansion for 
goAd;. production. 

Wilcox-Gay Corp. offered 600,000 new shares of com- 
mon at $1,625 a share this week, making 1,605,700 shares 
of $1 par value outstanding, 1,600,000 shares without par 
value, $247,500 in 5% convertible debentures due Dec. 31, 
1965, and $749,330 of unsecured debt. New offering was 
through Gearhart, Kinnard & Otis Inc. and White & Co., 
and will be used for working capital. 

Tung-Sol reports its outstanding cumulative converti- 
ble preference stock had been reduced to 53,494 by Dec. 
30, resulting from conversion of 3815 shares into common 
on a share-for-share basis. 

^ ^ 

Plant expansions: Kollsman Instrument Corp., wholly 
owned subsidiary of Standard Coil Products Inc., has ac- 
quired 2 factory buildings, each about 100,000 sq. ft., with 
large lot, on 47th Ave. in Elmhurst section of New York 
borough of Queens . . . Teletronics Laboratories Corp. in 
February will occupy new $200,000 factory in Los Angeles 
Airport industrial tract, tripling capacity. 

Flareup against rising TV costs (Vol. 7:1) comes 
from Kudner Agency president James H. S. Ellis, address- 
ing Detroit Adcraft Club Jan. 12. He charged networks, 
through control of TV packages, have bid up talent prices 
to point where “TV is getting too rich for the average ad- 
vertiser’s purse, no matter how good it is.” 

Three years ago, said Ellis, top weekly hour-long TV 
show cost $10,000 ($2000 for time, $800 talent); today 
same show costs $100,000 ($36,000 time, more than $60,000 
talent). That means a $4,000,000 ad budget for TV alone, 
he declared. 

Competition between networks has reached point of 
outright “audiance stealing,” he said, “with networks bid- 
ding fabulous prices which few sponsors can justifiably pay. 
With individual stars getting as much as $40,000 for a 
single performance, a lot of harm has been done.” 

Warning of “monopolistic .control of the editorial con- 
tent of the air,”- through netwoi'k control of shows* (CBS 

Second week’s Phonevision tests in Chicago (Vol. 7:1) 
have led proponent E. F. McDonald, Zenith president, to 
claim that it’s movie industry’s way of recapturing “lost 
audience”. He said 180 of the 300 test families reported 
they had never seen first film shown, Apr/7 Showers, with 
Bing Crosby, reported he’s even considering showing 
Hunchback of Notre Dame, 1939 RKO horror hit starring 
Lon Chaney, to enable oldsters and youngsters to see top 
show they’ve missed. Movies’ vital interest in tests was 
indicated this week in Paramount’s hiring A. E. Sindlinger 
(Radox) to check public reaction. Second week’s pictures 
were: MGM’s Song of Love, with Katherine Hepburn, Paul 
Henreid, Robert Walker; Warner’s Voice of the Turtle, 
with Ronald Reagan, Eleanor Parker; KRO’s Enchanted 
Cottage, with Dorothy McGuire, Robert Young; MGM’s 
Tenth Avenue Angel, with Margaret O’Brien; RKO’s 
Murder My Sweet, with Dick Powell, Claire Trevor, Anne 
Shirley; Paramount’s Golden Earrings, with Marlene Die- 
trich, Ray Milland; MGM’s Song of the Thin Man, with 
Myrna Loy, William Powell. 

Theatre-TV interests claimed discrimination in state- 
ment to FCC this week, saying they weren’t getting look- 
in on AT&T intercity TV circuits because networks had 
preempted all choice times. Statement cites inability of 
United Paramount Theatres to interconnect Detroit and 
Chicago theatres Nov. 4 & 11 for U of Michigan football 
games, asks that AT&T be forced to consider threatre-TV 
claimants when allocating circuits. New factor might 
throw monkey wrench into network’s carefully worked 
out “stagger” system, which obviated need for FCC hear- 
ing on ABC and DuMont complaints (Vol. 6:49, 50). There 
are now reported to be 15 theatres in 10 cities with TV 
installations, latest being Pittsburgh’s Fulton Theatre 
(using General Precision Laboratory equipment, Vol. 6:47) 
and Los Angeles’ Orpheum Theatre (RCA). Paramount 
Theatres, reporting this week on its theatre-TV experi- 
ments, told FCC: (1) Company confirmed belief 525-line, 
6-mc monochrome is inadequate for theatre-TV. (2) It 
plans experimentation with 525-line, 18-mc color. (3) It 
surveyed all 100 New York theatres with 2000 or more 
seats, found 70 of them within line-of-sight of central 
transmission point, plans to test transmissions from sev- 
eral such points. 

If NAB chooses new general manager from own staff, 
mantle may fall on Robert K. Richards, Richard P. 
Doherty or Ralph W. Hardy. Richards is public affairs 
director; Doherty, employe-employer relations; Hardy, 
government relations. Decision on successor to William 
B. Ryan, named BAB president last week (Vol. 7:1) is 
expected at NAB board meeting Feb. 1-2 at Belleview- 
Biltmore Hotel, Clearwater, Fla. 

owns 70% of all its commercial shows, NBC 50%, he said), 
Ellis continued: “It is time for the people responsible for 
the destiny of TV to stop, look and listen ... At least we 
can call a halt and give the independent sources a chance 
to find if there isn’t some way to keep talent costs from 
going out of the reach of everyone — and thereby hurting 
TV, talent, TV owners and the industi*y as a whole.” 

4 : ^ 

TV talent cost $84,229,600 for 1950 sponsored evening 
network programs, according to figures compiled by George 
M. Burbach Jr., New York advertising man, son of director 
of St. Louis Post-Dispatch’s KSD & KSD-TV. Added to 
$45,000,000 TV network time cost estimate for* 1950 (Vol. 
6:52), this would make total of around $129,000,000 spent 
for network time and talent. Mr. Burbach notes his com- 
pilation. “does not include special features such as World 
Series, football games and summer replacements.” 


Telecasting Notes: Network radio sales are booming, 

variously attributed to new excess profits tax and scarcity 
of TV time . . . Gulf Oil is dropping radio version of We 
the People on NBC, while retaining TV version, taking on 
new sponsorship of Counter-Spy on NBC-AM Sunday p.m. 

. . . Tintair’s CBS-TV hit, Somerset Maughmn Theatre, 
will have radio version on CBS starting Jan. 20, Sat. 11:30- 
12 noon . . . Add New York stations boosting rates: ABC’s 
WJZ-TV, which Feb. 1 raises base Class A hour rate from 
$2200 to $3100, one-minute from $500 to $650; 20-second 
rate will be $550, 8-second, $350 (see Vol. 7:1 for other 
New York rate hikes) . . . Variety reports both WLWT & 
WCPO-TV, Cincinnati, now operating in the black, with 
WKRC-TV “making rapid strides to get beyond the red 
line” . . . Showman Billy Rose engaged by NBC under 
2-year contract as consultant on TV shows . . . Kine-record- 
ings of top TV shows, which can be screened on standard 
16mm projectors, may be circulated abroad, where GIs are 
stationed, under plan attributed to producer Leland Hay- 
ward, RCA president Frank Folsom, RCA v.p. Manny 
Sacks . . . Now wholly owned by Los Angeles Times (Vol. 
6:52), KTTV has switched representation to Blair TV 
Inc.; CBS’s KTSL (soon to be KNX-TV) is represented by 
Radio Sales . . . Donald Cooke Inc., station rep, has formed 
separate TV dept. . . . CBS has released Robert Q. Lewis 
from exclusive contract, dropped his Mon. 2:45-3:30 TV 
sustainer — but he’ll continue American Safety Razor 
Corp.’s Show Goes On and will substitute for Arthur God- 
frey on Wed. Chesterfield show when Godfrey begins 
2-week Navy duty Jan. 18; Godfrey also considering 3 
weeks in Europe to study Eisenhower mission for “con- 
versational” material . . . Color TV is subject of evening 
classes for advertising personnel starting at New York U 
Feb. 6, conducted by Tele-Tech’s John Battison with lec- 
tures by CBS’s Peter Goldmark, Paramount’s Richard 
Hodgson, et al. . . . CBS Radio Sales announces exclusive 
representation of new TV film series, 26 half hours, titled 
The Range Rider, produced by Flying A Pictures under 
same direction as CBS-TV’s Gene Autry Show . . . Decline 
in attendance has forced suspension Jan. 12 of Crosley- 
promoted wrestling matches, carried on hookup of WLWT, 
WLWD, WLWC . . . Current Pageant Magazine carries 
8-page feature titled “Howdy Doody, Mr. Smith!” and 
featuring the NBC-TV kid show . . . Gillette sponsored 
Ezzard Charles-Lee Oma heavyweight title fight Jan. 12 
on NBC-TV as a highlight of its Fri. 10 p.m. Cavalcade of 
Sports . . . Pabst will sponsor Jake LaMotta-Ray Robinson 
middleweight title bout on CBS-TV as a feature of its 
regular Wed. 10 p.m. boxing series . . . KMTV, Omaha, 
has prepared concise Guide to Layout & Reproduction of 
Art for TV, listing “do’s & don’ts”; available on request. 

New TV station in Cedar Rapids, la., is sought in ap- 
plication filed with FCC this week by WMT (Wm. B. 
Dolph). It seeks Channel No. 9. Previously, Cedar Rapids 
Gazette (KCRG) had filed for No. 7. Petition to dis- 
miss Don Lee application for Channel 2 in San Francisco, 
reserved by FCC for more than 2 years for Don Lee, has 
been filed by Edwin Pauley’s Television California. Pauley 
claims Don Lee is now owned by new stockholders, there- 
fore not same company FCC favored previously (Vol. 
6:50). [For details about WMT application, see TV Ad- 
denda 12-A.'\ 

United Television Programs Inc. has been formed as 
program distributing concern by Edward Petry & Co., sta- 
tion reps; Standard Radio Transcription Services Inc.; 
Century Artists. Officers are Jerry King, Standard, presi- 
dent; Richard J. Dorso, Century, executive v.p.; Milton 
Blink, Standard, secy-treas. 

Federal Communications Bar Assn, holds annual lunch- 
eon meeting Jan. 26 at Willard Hotel, Washington, annual 
dinner same evening in Mayflower Hotel. 

CBS color piped to Chicago drew highly favorable 
reaction during demonstrations which began this week. 
Even Judge Walter LaBuy, who dissented vigorously in 
decision upholding FCC authority (Vol. 6:51), attended 
showings, said: “The commercial possibilities of color TV 
ai-e tremendous. The entertainment value is self-evident.” 
Press was uniformly enthusiastic. Said Chicago Tribune 
radio editor Larry Walters: “Colors came through in 
bright, true tones with amazing detail . . . Whatever the 
final outcome of the color TV battle, [it is] something 
wonderful to see.” Bill Irvin, Sun-Times: “Clarity and 
brilliance of the colors drew enthusiastic comment.” Jack 
Mabley, Daily News: “Virtually perfect pictures.” William 
Leonard, Journal of Commerce : “Every single picture was 
so amazingly clear in detail, so thrillingly deep in dimen- 
sion, so pleasantly devoid of those horizontal TV wriggles 
and squirms, that standard black-and-white video seemed 
instantaneously as far behind the times as the crystal set 
. . . and the crank-up phonograph.” Closed-circuit pic- 
tures, received from New York via coaxial at studios of 
WBBM in Wrigley Bldg., were shown on 12-in. (magnified) 
set with Webster-Chicago converter and 12-in. (magnified) 
Muntz slave unit, in addition to 12(^-in. industrial set and 
17-in. color-drum console. 

Broadcasters got assurances this week from FCC 
chairman Coy and Air Force communication chief Maj. 
Gen. F. L. Ankenbrandt that there’s no intention of tak- 
ing control of radio and TV stations away from o^vner 3 
except in real emergency. Reference was to Defense Dept, 
request for legislation from Congress giving President 
control over “electromagnetic” radiation devices (Vol. 
6:51). Assurances were given at second meeting of Broad- 
cast Advisory Council Jan. 8 in Washington. Requests for 
additional membership were tabled until functions of 
Council are more clearly defined. There have been com- 
plaints (even to White House) that BAC doesn’t fully 
represent TV-radio media. They’ve been made by non- 
NAB broadcasters, educational and farm groups, labor 
and other organizations (such as National Assn, of Radio- 
TV News Directors). 

Petrillo will take up question of music on kinescope 
recordings at later date, personally, a union official said 
after Jan. 12 meeting of AFM Local 802 and networks on 
new contracts. Biggest demand was for elimination of 
all canned music between 8 a.m. and midnight. Other de- 
mands: (1) About 50% hike in pay scale. (2) Welfare 
fund based on 3% of payroll, to be paid by networks. (3) 
Minimum number of musicians for each program cate- 
gory. (4) Run-of-show contracts for musicians hired for 
a show. Present union contract with networks (and WOR) 
expires Jan. 31. Negotiators meet again Jan. 16. 

“One-year moratorium” on live telecasts of college 
football games was voted, 161-7, by National Collegiate 
Athletic Assn., meeting in Dallas Jan. 12. Resolution, 
said to be “morally binding,” is not outright ban and no 
provision for enforcement was made. Ruling provides for 
live TV only on “controlled experimental basis,” permits 
delayed telecasts, and instantaneous theatre and Phone- 
vision telecasts. Officials of pro-TV Notre Dame said they 
regard moratorium as moral obligation. 

Ban on network telecasts of baseball games, but not 
local telecasts, was voted by National League, which also 
decided to set up supervising agency to govern National 
League broadcasts outside major league areas. Action 
was taken as result of plea by minor leagues for relief 
from major league radio competition. Amei’ican League is 
expected to follow suit. Meanwhile, Washington Senators 
cut to 21 number of its games to be televised in Wash- 
ington. Last summer all home games were televised. Na- 
tional Basketball Assn, banned telecasting in Minneapolis, 
leaving New York only city televising pro cagers. 






January 20, 1951 

[ New Yardstick for TV Coverage, page 1. 

) Stations Exempt From Building Ban, page 2. 
in This issue: yy NAB As Autonomous Entity, page 2. 

I Coy Hopes for Freeze-End & Color, page 3. 

Civilian Production Must Go On, page 6. 
How Govt. Will Control Materials, page 7. 
NPA Helping Maintain Production, page 8. 
‘Scare Buying’ Only Part of Story, page 10. 

(For Special Reports on Week’s Electronics Mobilization Activities, see pages 6-9) 

NEW YARDSTICK FOR TV COVERAGE: What is a TV station's coverage area ? 

This simplest, basic question of the telecasting business, curiously enough, 
seems to have most complex answers of all — with many time-buyers still mistakenly 
obsessed with "wattage " as a principal criterion, a hangover from AM. 

Issuance of revised sets-in-use and "family" figures by NBC Research this 
week (p. 12) is very good illustration of how concepts change. 

Network is launching new coverage concept next week — with elaborate pres- 
entation, including maps, retail sales, effective buying income, etc. (Vol. 6:48). 

New criterion is .1 millivolt-per-meter contour , replacing .5 Mv/m used 
heretofore. Recognizing that these figures are almost meaningless to laymen . NBC 
Research translates them — with reservations — into rough, rule-of-thumb mileage 
radii. In effect, average station’s coverage radius has been widened from 40 to 
60 miles , though areas are by no means perfect circles. 

Overlap in family figures has been eliminated. Through a " strongest signal " 
formula, overlap areas are generally split equally among stations involved. 

Some stations are bound to be unhappy about this, of course. Families cred- 
ited to Providence, for example, are cut by over 50%. In addition, family count is 
brought up-to-date through use of Sales Management's 1950 survey of buying power. 

* * ♦ * 

Considerable sweating went into new yardstick . It was arrived at after con- 
sultation among networks and between networks and manufacturers. CBS will use same 
figure, and its overall computations are within about 1% of NBC's. ABC and DuMont 
are understood to have agreed to revision. Preponderance of industry considers new 
coverage realistic. In fact, NBC says many sponsors urged networks into it, report- 
ing their retail outlets, in the .1 Mv/m sticks, demanding to join in on participa- 
tion shows in order to reach local viewers. 

Individual stations have far greater claims , frequently, and some even urged 
that contour be moved out to .025 Mv/m (25 microvolts). 

Here's how new factor was arrived at : 

(1) Performance of receivers and antennas — how they fvmction in the "back 
country" — was calculated by manufacturers, service companies. 

(2) Actual measured .5 Mv/m contours were supplied by about half of NBC 
affiliates, extrapolated out to .1 Mv/m. 

(3) Mail from viewer owners was analyzed , found to correspond very closely 
to actual distribution of population — 4-5% beyond .1 Mv/m . 17-20% between .1 & 

.5 Mv/m . balance within .5 Mv/m. 

(4) " Holes" in coverage within .1 Mv/m were weighed against reception be- 
yond, determined to be about equal. 

New coverage appears optimistic , when compared with FCC's existing or pro- 

Copyrlght 1951 by Radio News Bureau 

posed engineering standards. But network engineers insist that new figure is based 
on actual reception experience ; that FCC is necessarily conservative in drawing up 
standards; that offset carrier (Vol. 6:42-48) is a powerful "bonus" factor; that 
people do go to great trouble to get a picture ; that viewers do accept considerably 
less than optimum quality when nothing else is available. 

But technical men readily admit that more stations post-freeze, meaning 
crowded channels, will undoubtedly change situation, as it did in AM. 

Time-buyers who still interpret "power !* to mean^ "coverage" are gradually 
learning that many other factors have greater importance — height . terrain, co- 
channel interference, etc. Also to be remembered is that FCC has endeavored to give 
all stations in same city equal potential coverage . Joint use of Empire State Bldg, 
in New York (Vol. 7:2) is perfect example. 

What do FCC engineers say , when asked how far a station reaches? They used 
to answer "roughly .5 Mv/m. " Their current answer sounds facetious, but it's really 
quite apt; " As far as it can be received ." 

STATIONS EXEMPT FROM BUILDING BAN: There's no ban on construction or alteration of 
TV-radio stations — yet. 

Despite some headlines in trade press , new restrictions on com'mercial con- 
struction (NPA Order M-4 amended) will have no effect on building of studio or 
transmitter installations — but it's good bet that station construction will even- 
tually be controlled. 

Most commercial construction is banned until Feb. 15 by NPA order. After 
that time, building will be authorized only if it furthers defense effort, is essen- 
tial to health, welfare or safety, or relieves community hardship. 

TV-radio station construction is exempt from order, NPA attorneys say. They 
hasten to point out, however, that broadcasters can't build office buildings without 
NPA authorization. 

" We're going slow in restricting anything that involves communications," an 
NPA official told us, "but undoubtedly the time will come when building of broad- 
casting facilities will have to be restricted." 

So anyone can build a station now — if he can get the materials. 

TV INTO NAB AS AUTONOMOUS ENTITY: Willing and eager to join — but demanding abso- 
lute autonomy on all matters TV . That epitomizes attitude and decision of the 138 
registrants representing top-level ownership-management of some 80 of nation's 107 
telecasting stations who met in Chicago Jan. 19 to consider whether to ally with NAB . 
abandon TBA . Oft-broached one-big-tent idea stuck , and this is what conferees did: 

(1) Agreed to join in separate TV division within NAB , with own management, 
own staff, responsible only to own board of directors. 

(2) Elected 9 members of projected 15-man board , agreed 4 others should be 
designated one each by the networks ; 57 of the 80 stations cast ballots. 

(3) Decided 2 board members must always represent TV-only interests . 

(4) Signed up members tentatively , leaving formalization of organization, 
membership fees, etc. to board whose elected members are: Eugene Thomas . WOR-TV, 
chairman; Robert Swezey , WDSU-TV, vice chairman; Clair McCollough , WGAL-TV & WDEL- 
TV; George Storer , WJBK-TV, WSPD-TV & WAGA-TV ; Harold Hough . WBAP-TV ; Campbell 
Arnoux , WTAR-TV ; Harry Bannister , WWJ-TV ; Paul Rai bourn , KTLA (Paramount); W. D . 
Rogers , KEYL, San Antonio. 

Messrs. Raibourn and Rogers are the non-AM members . Former has long been 
a prime mover in TBA, exerts great influence in that organization. 

Need for organization, importance of autonomy , were stressed in discussions 
of such current problems as educational demands for channels, ASCAP fees, sports 
bans, excess profits tax — in none of which has TV been adequately represented. 

Presence of so many non-members of NAB & TBA . general recognition of need 
for stronger TV industry leadership, enthusiasm of many , augurs well for proposed 
setup — NBC president Joe McConnell arising to give it his blessing, ABC's Joe 


McDonald and DuMont's Chris Witting approving, CBS's Larry Lowman indicating his 
company may go along. Neither ABC nor CBS is member of NAB, though all networks 
belong to TBA. 

Board steering committee meets to work out details sometime before NAB's 
next board meeting in Clearwater, Fla., Jan. 31, Feb. 1 & 2. Steering committee 
comprises Messrs. Thomas, Swezey, Storer. NAB board must, of course, approve — and 
there's some sentiment in that dominantly AM organization to avoid any "support" to 
TV. It's noteworthy, though, that Thomas and Swezey are members of NAB board. 

COY'S HOPES FOR FREEZE-END & COLOR: Though it's no longer winning headlines , argu- 

ment-as-usual continues over color TV issue — with FCC and CBS still flailing in a 
virtual vacuum, mainly mobilization-created. This week, FCC Chairman Wayne Coy made 
another speech , talking mostly about color , while CBS continued color demonstrations 
on receivers not only in its Chicago Wrigley Bldg, studios but in United Paramount's 
Chicago Theatre and in big Carson Pirie Scott dept, store. 

More significant than v/hat he said about color . Coy took another look at his 
dog-eared end-of-f reeze timetable , speaking before New York State Publishers Assn. 

Carefully hedging this time (his last guess was between April 1 & July 1) , 
he again pushed his prediction into the defense-shrouded future — this time to 
"third anniversary of the freeze," namely, next Sept. 30 . Admitting he had made 
many wrong predictions in past, he told Buffalo convention; 

" I do hope and expect and predict that we will be out of the freeze and 
granting applications before the third anniversary of the freeze. . . unless the mobi - 
lization program is so large by late summer it will not be possible to utilize raw 
materials in the building equipment and construction necessary to get TV stations on 
the air." 

Just what end-of-freeze will mean , when and if it does come, is still good 
question (Vol. 6:52). TV-radio stations are exempt from this week's NPA ban on new 
construction (see p. 2) — but it's no secret they're under consideration, too. 

And except for the few transmitters still in crates or on assembly lines, 
it’s idle to assume equipment-as-usual will be available this fall or next winter. 
Not, at least, in quantities sufficient to accommodate or even make good start 
toward Mr. Coy's prediction that; "It is not unreasonable to expect that a matured 
competitive TV service for this country will have more than 1000 stations and that 
the annual volume of business done by these stations will exceed |1 billion." 

* * * * 

Reviewing TV's phenomenal growth . Coy warned the publishers of its impact on 
their medium, inf erentially at least urged them to get into the TV swim , recounted 
reasons behind the freeze, progress of hearing, etc. 

But attempt to "sell" FCC's color decision occupied most of his talk. As he 
did in recent Variety article (Vol. 7;1), he opined; "Any progress we can make in 
color will greatly magnify effectiveness of TV's contribution [to defense effort]." 

Coy again expressed confidence courts will sustain FCC decision, seemed to 
think that court order is all that keeps CBS system from being put across — despite 
mobilization uncertainties , compatible system progress, probable post-litigation re- 
quest to reopen hearing , antipathy of virtually entire industry toward FCC decree. 

He lit into RCA for attacking decision , called attention to recent NRDGA 
speech of RCA v.p. Robert Seidel (Vol. 7;2) suggesting dual standards and public 
choice of systems "by its ballot in the market place." Fl atly rejecting RCA's pres- 
ent demands for dual standards . Coy added; 

" This same fellow says that the Commission is now placing a ceiling on 
scientific development. Of all the balderdash! Even since the Commission approved 
the standards, the proponents of the field-sequential system [CBS] have announced 
the development of a 17-in. tube , thus meeting the criticism that their picture size 
was limited to 12)'2-in. The speaker conveniently ignores this development." 

But Coy made no mention of developments in dot-sequential system [RCA] which 
have met most, if not all, basic criticisms — even those of FCC. Incidentally, 

4 - 

NTSC " Ad Hoc" committee (Vol. 7:1), weighing contributions of all companies to com- 
patible system, met in Washington Jan. 11 to view and discuss RCA system. 

That "Joe DiMaggio" letter on tri-color tube , sent to FCC by RCA president 
Frank Folsom (Vol. 6:45), still rankles Coy . He noted that RCA now calls tube the 
"Joe DiMaggio," said: 

" Putting the name of Joe DiMaggio on this tube is somewhat unfortunate be- 
cause it shows a certain amount of disrespect for DiMaggio 's ability. Joe has never 
refused to play the game, but the tube now bearing his name is side-lined and is as 
inactive , so far as its potential public is concerned, as a retired ballplayer or as 
though the tube had suffered an attack of anemia. " 

While color is now considered academic by virtually entire industry. Coy 
makes only this concession: 

" Of course, all types of broadcasting , including color TV broadcasting, will 
be affected by the defense effort . The exact extent cannot now be foreseen. The 
future of our defense mobilization effort may well hold the answer to whether color 
TV broadcasting makes a small or large beginning within the year in becoming the 
prevailing TV system of this country." 

^ ^ ^ * 

Free competition between color systems was urged Jan. 16 by Illinois' new 
Republican Senator Everett M. Dirksen in address to NARDA Chicago convention (see 
Trade Reports). Charging that unlimited govt, restrictions could destroy free 
enterprise , Sen. Dirksen cited FCC color decision as example. "My inclination is to 
let them [CBS & RCA] fight it out," said he, "and let the best of the lot win." 

CBS reports great success with its Chicago color demonstrations, states they 
will be extended to other cities shortly. Since equipment and personnel of current 
New York & Chicago demonstrations will be needed for other cities, Chicago showings 
will be concluded Jan. 24, New York Jan. 26. 

Telecasting Notes: whereas we “guesstimated,” on 

basis of reported $45,000,000 worth of network time sold, 
that over-all 1950 TV time sales soared to around $100,000,- 
000 (Vol. 6:52), Broadcasting Magazine reports its year- 
book will estimate $83,000,000. Whereas NAB estimates 
radio broadcasting gross revenues for 1950 at $448,198,000 
(Vol. 6:52), yearbook places figure at $453,000,000, up 
more than 6% from 1949. NAB’s TV figure is estimated 
at between $70-$80,000,000 . . . DuMont Network has pur- 
chased old Central Opera House, 205 E. 67th St., New 
York, will convert it into TV Center, embracing 8 studios, 
one of them 180x70 ft.; plan is for all New York produc- 
tions eventually to emanate from center, construction 
plans depending on NPA restrictions . . . Free & Peters, 
station reps (including 8 TV outlets; see TV Factbook No. 
12, p. 38) is out with 7-city survey showing radio pre- 
ferred over all other media for news, outstripping news- 
papers by 38%, TV by 268% . . . Horace N. Stovin Co., 
Toronto, appointed Canadian sales reps for ABC’s 5 owned 
& operated TV stations . . . Radio Correspondents Assn, 
has cancelled Feb. 3 dinner in honor of President Truman 
. . . United Television Programs Inc., formed by Petry, 
Standard, Century Artists (Vol. 7:2) to syndicate TV films, 
announces it will be sales rep for Bing Crosby Enterprises 
Inc., including its Fireside Theater curi-ently sponsored 
on NBC-TV by Procter & Gamble . . . American Book- 
sellers Assn., surveying 340 leading booksellers in both 
TV and non-TV areas, reports effect of TV on book reading 
and buying “absolutely nil,” cites October sales 1% ahead 
of same 1949 month in TV areas, 4.4% up in non-TV, No- 
vember 1.8% up in TV, 2.6% up in non-TV . . . University 
of Miami has begun “Telecourses” via WTVJ, Tue. & Thu. 
2:30-3 p.m., enrollment fee $5, with final tests winning- 
certificates of credit for those who pass; first subjects are 
public speaking and personal finance. 

Personal Notes: CBS chairman Wm. S. Paley, heading 

new President’s Commission on Metals Resources (Vol. 
7:2), is taking up residence in Washington for next few 
months . . . Edgar Kobak, ex-MBS president, now con- 
sultant, and J. Harold Ryan, Storer stations, have been 
added to Secy, of Commerce Sawyer’s 21-man Advertising 
Advisory Committee . . . Paul A. deMars, ex-Washington 
consultant, now chief engineer of Pickard & Burns, Need- 
ham, Mass. . . . Charles C. Bevis Jr., onetime mgr. of 
WNBK, Cleveland, recently director of NBC-TV stations, 
named mgr. of KOA, Denver, succeeding Lloyd Yoder, 
now heading KNBC, San Francisco . . . Lewis Allen Weiss, 
ex-Don Lee, ex-MBS chairman, on loan from Hughes Air- 
craft Co., is sei-ving on dollar-a-year basis as special con- 
sultant to National Production Authority’s Office of Civil- 
ian Requirements. 

Chapter on color TV in annual report of Senate Small 
Business Committee created slight stir when Jan. 16 Radio 
Daily report left impi’ession that committee had endorsed 
FCC decision. Actually, committee directed staff to study 
situation after it had received many complaints from 
dealers and distributors. But all staff has done is to digest 
FCC decision and report on subsequent litigation. As 
staff member puts it: “It would probably take 7 or 8 engi- 
neers to do a real study, so we’re waiting for next commit- 
tee meeting [Feb. 1] to see what they want. This report 
was supposed to be for background only, not to imply 
opinion of the committee one way or the other.” Specula- 
tion about DuMont-CBS tieup on color in Jan. 17 Variety, 
based on recent meetings between Dr. Allen DuMont and 
CBS piesident Frank Stanton, is dismissed by Dr. DuMont 
who says “nothing to it.” He says that meetings had 
nothing to do with color, that “we have some problems in 
common — labor, etc.” 

- 5 - 

Station Accounts: Baltimore builders A. H. Carrigan & 
Co., offering $19,800 stone ranch houses on Jan. 12 Dream 
House Time on WAAM, 6:40-6:55 p.m., reported 20 phone 
responses, 20 live prospects — leading adman Marx Kauf- 
man, of Kaufman-Strouse, to release this enthusiastic 
statement: “I’m convinced anything can be sold on TV. 
It’s equal to having 10,000,000 Fuller Brush men putting 
their feet in the front doors of homes all over America, 
giving demonstrations” . . . TV, films and radio reported 
contemplated in $800,000 New York Stock Exchange’s 
“public education” budget for 1951 . . . Washington Sena- 
tors have sold rights to telecasts of 21 home games, radio 
broadcasts of 154 (WTTG WWDC, respectively), to 
Christian Heurich Brewing Co. (Old Georgetown beer), 
thru Henry J. Kaufman & Associates, Washington . . . 
Parx Products Corp. (plastic finger-nail cover), headed by 
Herbert L. Pettey, ex-mgr. of New York’s WMGM, plan- 
ning campaign using TV & radio, thru Hem’y J. Kaufman 
& Associates . . . Greyhound Bus Lines sponsoring sports 
roundup on KSTP-TV, St. Paul, Mon. thru Fri. 10:20-10:30 
p.m. . . . General Service Publishing Co., in conjunction 
with Grand Union Co., sponsoring Fun with Food, cooking 
show, on WJZ-TV, New York, Fri. 2-2:30, thru French & 
Preston, N. Y. . . . New spot business on WCBS-TV, New 
York, includes: Standard Brands (Blue Bonnet marga- 
rine), thru Ted Bates & Co., N. Y.; Purity Bakeries (Gi’en- 
nan Cakes), thru Young & Rubicam, N. Y.; Liebmann 
Breweries (Rheingold beer), thru Foote, Cone & Belding, 
N. Y.; Plough Inc. (aspirin), thru Lake, Spiro & Sherman, 
Memphis . . . New account on WABD, New York, is Cort- 
ley Frosted Foods, sponsoring You’re On Your Own, Sun. 
2-2:30, thru Fairfax Adv., new spots on WABD include 
Ward Baking Co. (Ward’s Tip-Top bread), thru J. Wal- 
ter Thompson; Harry Doehla Co. (greeting cai'ds), thru 
Schwab & Beatty; California Packing Corp. (Del Monte 
canned foods), thi-u McCann-Erickson . . . Among other 
advertisei-s currently reported using or preparing to use 
TV: Richard, S. A. Merges, Switzerland (watches, electric 
shavers), thru Weiss & Geller, N. Y.; Stardust Inc. (slips 
& bras), thru Norman D. Watters & Associates, N. Y.; 
Chunk-E-Nut Products Co. (peanut butter, etc.), thi'u C. J. 
LaRochc, N. Y.; American Home Products Corp. (Bur- 
nett’s pudding), thru Earl Bothwell, N. Y.; Sealy Inc. (mat- 
tresses), thru Olian Adv., Chicago; Hy grade Food Prod- 
ucts Corp., thru Brooke, Smith, French & Dorrance, N. Y.; 
Miller Brewing Co. (Miller High Life Beer), thru Mathies- 
son & Associates, Milwaukee; Zippy Products Inc. (Zippy 
liquid starch), thru W. B. Geissinger & Co., Los Angeles; 
S. C. Johnson & Sons (Pride liquid furniture polish), thru 
Needham, Louis & Brorby, Chicago. 

Stations Planning & Advisory Committee of NBC 
radio and TV networks holds first meeting, since new 
elections, Feb. 14-15 in New York. TV members are: Mar- 
tin Campbell, WFAA-TV; E. R. Vandeboncoeur, WSYR- 
TV; John Murphy, Crosley; Dean Fitzer, WDAF-TV. Radio 
members: Richard 0. Dunning, KHQ; B. T. Whitmire, 
WFBC; Milton L. Greenebaum, WSAM; Howard E. Pill, 
WSFA; Ralph Evans, WHO; Robert Thompson, WBEN; 
Jack Harris, KPRC; S. S. Fox, KDYL. Latter 3 also 
operate TV stations. 

TV time and talent charges must be related to effec- 
tiveness of medium, have no standing by themselves. That’s 
consensus of TV network and station executives contacted 
in connection with Kudner Agency president James H. S. 
Ellis’ warnings that TV costs wei'e getting out of hand 
(Vol. 7:2). None intend any public rebuttal of Ellis’ Detroit 
speech, on grounds that it doesn’t matter how much a show 
costs, if it sells the goods. Even Variety Jan. 17 editorial 
makes that jtoint, adds: “. . . there is perhaps no ceiling on 
talent’s real worth to sponsors for merchandising values.” 

Network TV-Radio Billings 

December IB.'iO & 12 .Months 1950 

.Network TV time billing.s of $6,684,363 in December 
(exclusive of non-reporting DuMont) brought total for 
1950 to $40,453,878 — but DuMont has reported sej)arately 
that its 1950 billings were $4,500,000. December figure is 
up from November’s record $6,524,858 (Vol. 6:51) and from 
December 1949’s $1,921,166, and 12 months billings are 
more than thi ice 1949’s $12,294,513. Network radio time 
sales for December were $15,673,016, down from December 
1949’s $16,408,884; for all 1950, the 4 AM networks reported 
$183,358,922 as against $187,800,329 for 1949. The TV-radio 
figures, as reported by Publishers Information Bureau: 






December December Jan.-Dee. 

1950 1949 1950 

$ 3,274,877 $ 1,026,366 $ 21,185,812 

2,269,022 568,713 12,797,556 

1,140,464 219,337 6,470,510 

* 106,750 • 

$ 6,684,363 $ 1,921,166 $ 40,453,878 

Jan. -Dec. 

$ 6,500,104 

$ 12,294,513 






$ 5,774,939 

$ 6,544,490 






$ 70,744,669 


$ 63,403,583 


* Not available, but DuMont has officially announced total 1950 
network revenues as $4,500,000. 

Network Accounts: United States Shoe Corp. and its 

Red Cross Shoe dealers March 4 will sponsor one-time 
America Applauds, An Evening for Richard Rodgers on 
N3C-TV, Sun. 9-10; testimonial show preempts Philco’s 
Television Playhouse . . . Hollywood Candy Co. (Milk 
Shake candy bar) Jan. 27 begins unnamed children’s show 
on CBS-TV, Sat. ll:30-noon . . . Pabst Sales Co. (Pabst 
Blue Ribbon beer) Jan. 21 will sponsor film condensation 
of All-Star Professional Bowl football game on CBS-TV, 
Sun. 4-4:30; game was played in Los Angeles Jan. 14 . . . 
Sales Builders Inc. (Max Factor cosmetics) Jan. 20 starts 
Sheila Graham Program (kine) on NBC-TV, Sat. 11-11:15 
p.m. . . . Next Jack Benny Show on CBS-TV will be Jan. 
28, sponsored by Lucky Strike, Sun. 7:30-8, in lieu of one 
of its regular This Is Show Business performances . . . 
Mutual Benefit Health & Accident Assn.’s On the Line 
with Bob Considine on NBC-TV starts Jan. 20, Sat. 5:45-6, 
not time reported (Vol. 7:1) . . . New Colgate-Palmolive- 
Peet Co. program on NBC-TV, Mon.-Wed.-Fri. 3-3:15 
starting in February will be Susan Peters Show, not 
Hawkins Falls as reported (Vol. 7:2) ... Campbell Soup 
Co.’s new Henry Morgan Show on NBC-TV, Fri. 9-9:30, 
starts Jan. 26 . . . Gibson Refrigerator Co. has cancelled 
plans for Laura Gibson Show slated to start Jan. 20 on 
CBS-TV, Sat. 7:30-7:45, due to expected cutbacks. 

Edward Cooper, who as Senate Interstate Commerce 
Committee specialist on communications advised Senator 
Johnson, chairman, on matters pertaining to TV-radio, 
particularly FCC relations and the color controversy, is 
leaving that job Feb. 1 to become aide to new Senate ma- 
jority leader Ernest W. McFarland (D-Ariz.). He is suc- 
ceeded by Nicholas Zapple, for last 18 months special 
counsel on communications and aviation to Johnson’s com- 
mittee. Zapple formerly was an attorney with Civil Aero- 
nautics Board. Cooper, a Montanan, had formerly sei-ved 
with Senator Wheeler, and is an intimate friend of FCC 
Comr. Robert Jones, with whom he was once associated in 
an application for a radio station in Mr. Jones’ hometown 
of Lima, 0., while Jones was a Congressman. Senator 
McFarland will continue on Johnson committee. 

CIVILIAN PRODUCTION MUST GO ON: No, matter hov; thin military electronics appropria - 
tions are sliced , there still won't be enough such business to keep TV-radio indus- 
try at necessary healthy economic levels. 

It's that plain and simple fact that has turned upside down the idea preva- 
lent in the industry that all it needs is a guarantee of enough materials to keep 
civilian lines rolling until military orders " take up the slack ." 

Short of all-out war , that " slack" m a y be with us indefinitely . Here's why; 

Even if military services were to let contracts covering all their present 
monies, substantial civilian production would still be necessary to keep factories 
going and employes at work against dread possibility of eventual 100% mobilization. 

It's that fact that led Munitions Board to report , in press release on its 
Jan. 15 meeting with V. I. P. -packed Electronics Equipment Industry Advisory Committee 
(for list of those attending, see p. 8) ; 

"... money available for electronics procurement is not enough to alleviate 
all of the dislocation which may arise, although some relief should be forthcoming 
with the money that is now on hand and expected." 

It was obviously with that knowledge in mind that Hallicrafters ' military- 
wise Wm. J. Halligan warned of coming depression in TV-radio (Vol. 7:2), and Cros - 
lev's John W. Craig referred to unemployment problems (see Mobilization Notes). 

What does it mean ? It means that civilian production must be continued in- 
definitely. It makes conservation and substitution programs (Vol. 7:1-2 and p. 8) 
more than mere stopgap measures. Here's the score : 

Electronics-communications share of military budget is expected to total 
about S8.5 billion through June 50, 1952 — the sum of ; Si. 8 billion already let ; 
definite SI. 7 billion , plus probable $1 billion, yet to be let before June 30, 1951; 
S4 billion more (roughly 10%) out of President's military budget for fiscal 1952. 

Total of S8.5 billion sounds like a lot of money , and orders will really 
begin hitting industry next few months — though it will be 6 months or more before 
they show up on production lines. But, consider these facts ; 

(1) All of this money isn't for purely electronic items . Great chunk is for 
telephone and telegraph wire, batteries, switchboards, power units, etc. There's 
another big sum for non-electric parts of electronic equipment, such as radar 
towers, housings, motors, generators, etc. 

(2) Military dollar can't be equated alongside the civilian dollar because 
military equipment is so much more complex, specifications more rigid, that unit 
cost is much higher (Vol. 6:49). 

(3) Military requirements aren't big in numbers of units . Contracts gen- 
erally run only in the thousands of units — not the tens of thousands needed to 
keep TV-radio industry running at present high rate. 

(4) Most contracts are still development and design projects — and probably 
will continue to be for some time. It's unfortunate — but a fact — that until high 
policy changes (or is changed by international developments) most contracts will be 
for early pre-production runs . Few major TV-radio manufacturers are staffed with 
that kind of engineering talent. 

* * * * 

So, talk of spreading contracts among TV-radio manufacturers to keep man- 
power, maintain production lines, is unrealistic. These are factors military will 
face if it spreads everything; 

(1) Everyone will get a little bit ; none enough to make up for anticipated 
reduced civilian output. 

(2) Many war-experienced manufacturers , who have continued to produce for 



military since World War II, have spent large sums to tool up and expand for spe- 
cialized military production. They'd be penalized if their contracts were reduced. 

Spreading of contracts , nevertheless, is the avowed policy of Defense Dept. 
Recent directive from Secy. Marshall (Vol. 6:51), plus President's declaration of 
national emergency which permits negotiated contracts (Vol. 6:50), have helped mili- 
tary services widen number of contracts. In fact, some recent contracts make it 
mandatory for prime contractor to subcontract — up to 50%, in some cases. 

One aspect of spreading the contracts has special military merit in this 
atomic era — dispersal of plant . It's military maxim to spread production geo- 
graphically, have more than one or two factories making same items. 

SOW GOVT. WILL CONTROL MATERIALS: NPA's piecemeal industrial mobilization program 
is near end of the road. Unrelated across-the-board materials cuts threaten severe 
inequities and dislocations in civilian industry. Present system is inadequate even 
for this semi-war economy. Hence — 

Production authorities see answer in CMP — Controlled Materials Plan — most 
successful method developed during last war for holding U.S. industrial economy to 
maximum military and essential civilian production. 

CMP will probably emerge by summer from planning boards of Defense Produc- 
tion Administration and National Production Authority. Mobilization czar Charles E. 
Wilson said Jan. 19 he hopes to have CMP program ready in June. 

More than 20,000 govt, employes were needed to operate CMP in World War II . 
DPA administrator Wm. H. Harrison told Senate Small Business Committee same day. 
"Even if such a staff were now in existence," said Harrison, "the uncertainty as to 
the precise nature and extent of the military program would make it impossible to 
put any such plan into operation until these issues have been resolved." 

* ^ :!c * 

All U.S. production will be regulated — under CMP — through control of 
basic materials. During World War II, 3 metals — steel , aluminum , copper — formed 
basis for CMP's operation. 

How will CMP work ? Projected outline, based on World War II operation: 

All purchase orders involving strategic materials must be approved by Govt. 
Then, each manufacturer who has an approved order — military or "essential" civilian 
— receives allotment of materials he and his subcontractors must buy to fill order. 

" Claimant agencies" are set up as spokesmen for all segments of industry — 
military or civilian. There were 12 in World War II . NPA has already designated 
19 such agencies as claimants ; they probably will serve under new CMP setup. For 
example: Defense Dept , is claimant for military needs; Maritime Administration , for 
shipping; Civil Aeronautics Board & Civil Aeronautics Administration , for civil air- 
craft and equipment; FCC for civil communications facilities, both Govt, and pri- 
vate, not covered by other agencies; NPA's Industry Operations Bureau , for consumer 
goods and needs of all industries not covered elsewhere. 

Each agency decides how much of each strategic material is needed in the 
field it covers . Available materials pie is then cut by govt, production agency 
(probably DPA), and stream of allocations — based on essentiality — flows down to 
claimant agencies as liimp-sum allotments of each controlled material. 

Each claimant agency then makes sub-allocation to its prime contractor; each 
prime contractor makes further allocation to his subcontractor; each subcontractor 
allots to his sub-subcontractor, etc. Thus, allocations — in form of certificates 
permitting purchase of given amount of scarce material — follow same lines as the 
contracts, and are managed by group which makes the procurement. 

Example : TV or radio station applies to FCC for increase in power. FCC rules 
increase is necessary to properly serve station's area, then takes up application 
with DPA. If DPA gives OK, transmitter manufacturer is allotted sufficient mate- 
rials. From his allotment, he in turn doles out to his components makers certifi- 
cates for required materials. Same system would apply to military orders. 

Materials limitation orders in NPA's present "M" series would continue in 
force for "non-essential" civilian users — those who can't get allotments under CMP. 

- 8 - 

NPA HELPING MAINTAIN PRODUCTION: There's little doubt nov; that National Production 
Authority has classified TV-radio industry — or more properly, electronics industry 
— " essential" with a capital "E ". 

Relief from NPA orders limiting use of aluminum, copper and nickel is being 
granted wherever companies have shown that the limitations would force substantial 
cutbacks and layoffs. 

Aluminum order (M-7, see Vol. 6:46-50) has prompted most appeals by elec- 
tronic firms, perhaps because it was first order issued. Many of these protests 
have been from capacitor manufacturers . And in practically every one of these cases, 
satisfactory ad.iustments have been made. 

RCA, facing prospect of layoffs in tube dept . 2 weeks ago because of limita- 
tions on use of nickel and copper , sent emergency appeals to NPA's Electronic Prod- 
ucts Division (Vol. 7:1). Both appeals were granted and there were no layoffs. 
( RCA's component division , which has been on 4-day week for last 2 weeks, is going 
back to 5-day production, at least temporarily.) 

Relief has been granted "in all cases " where conservation measures require 
purchases of hard-to-get substitute materials, NPA electronics men say. "If they 
just let us know , we'll help them get the materials they need to substitute for more 
critical materials." 

* ♦ * ♦ 

Realizing that survival may depend on savings in critical materials, all 
manufacturers are working on conservation measures (Vol. 7:1-2). 

Independent research is not enough , however. Knowledge gained must be 
pooled. Important step toward this goal was taken Jan. 18 when engineers from most 
major electronic tube firms attended conservation meeting at GE's New York office. 

Conservation know-how will be shared for benefit of national defense and 
continued civilian production, and engineers laid groundwork for interchange of in- 
formation. Companies represented are members of RTMA & NEMA and include Bell Labs . 
GE , Lansdale Tube (Philco subsidiary which initiated meeting) , RCA , Sylvania , 

Western Electric , Westinghouse . 

Invited to meeting was NPA Electronic Products Div. staff member Delmus J. 
Fagge (ex-Air Force radar man, ex-CAA and Bureau of Standards engineer) who gave 
pledge of all possible aid from NPA. 

Featured in discussion were these critical material s which go into indus- 
trial, power and TV-radio tubes; nickel, copper, aluminum, cobalt, chrome, tungsten, 
barium carbonate, mica, brass, platinum, mercury. 

Engineers will circulate questionnaire among all tube manufacturers to de- 
termine amount of critical materials used by tube industry. Then second meeting 
will be held to explore every avenue for joint conservation effort. 

Note ; One of the fruits of industry's conservation programs, RCA's new 
electrostatic-focus picture tube — which saves copper and cobalt — reportedly will 
be in full production by end of first quarter. 

At Munitions Board meeting of Electronics Equipment 
Industry Advisory Committee Jan. 15 (see p. 6) were: 
Fred Lack, Western Electric, chairman; Benjamin Abrams, 
Emerson; Dr. W. R. G. Baker, GE; Max F. Balcom, Syl- 
vania; A. A. Berai’d, Ward-Leonard; E. W. Butler, Fed- 
eral; R. W. Carter, Carter Motor; Monte Cohen, F. W. 
Sickles; A. Crossley, Electro Products; W. J. Wind, Wil- 
bur B. Driver; Jess Marston, International Resistance; R. 
C. Ellis, Raytheon; W’alter Evans, Westinghouse; Adm. 
Walter J. Buck, RCA; Paul V. Galvin, Motorola; George 
M. Gardner, Wells-Gardner; Ross D. Siragusa, Admiral; 
Wm. J. Halligan, Hallicrafters; R. F. Herr, Philco; E. K. 
Foster, Bendix; H. L. Hoffman, Hoffman Radio; A1 De- 
Leighter, Standard Transformer; W. A. McDonald, Hazel- 
tine; Thomas Meloy, Melpar; H. L. Olesen, We.ston; A. D. 
Plamondon Jr., Indiana Steel; Robert C. Sprague, Sprague 
Electric; A. E. Thiessen, General Radio; Dr. P. N. Hamblc- 

ton, Superior Tube; G. E. Wright, Bliley. Also present, 
among other high govt, and military officials, were Muni- 
tions Board Chairman John D. Small, Under Secy, of Army 
Archibald S. Alexander, Asst. Secy, of Navy John T. 
Koehler, Under Secy, of Air Force John A. McCone. 

Word is that Fred Lack, Western Electric v.p., wants 
to resign chairmanship of Munitions Board’s Electronics 
Equipment Industry Advisory Committee. Feeling is that 
problems of committee now deal with TV-radio and com- 
ponents manufacturers, that committee should be headed 
by someone representing that segment of electronics-com- 
munications industry. 

Bendix has subcontracted $20,000,000 of its military 
orders — with 40ti going to plants employing fewer than 
100 persons, radio div. jmrehase director John L. Win- 
chester revealed Jan. 15. Subcontracts range from small 
resistor subassemblies to steel towers. 


Mobilization Notes: Electronics industry, with doubled 
capacity since World War II, thanks to high level of TV- 
radio production, is well able to handle sizable amount 
of military procurement. Yet for certain specialized mili- 
tary items, it still needs expansion — e.g., subminiature 

That’s generally accepted implication of Defense Mo- 
bilization Director Wlison’s reference to electronics in his 
Jan. 17 address in Philadelphia. He said: 

“Expansion of production facilities in electronics is 
more difficult. Far greater quantities are needed than in 
the last war; and they are needed sooner. The devices 
are more complex. But, in electronics, too, the job will be 
done; it has to be done.” 

Two paragraphs after this reference, Wilson spoke 
of using these inducements to get industries to expand: 
(1) Accelerated amortization for tax purposes. (2) Loan 
guarantees. (3) Govt, loans. 

He ^ ^ 

Electronics manufacturers hope that they can keep 
their employes working, despite materials shortages. But, 
warnings of coming unemployment continue. Latest was 
by Crosley’s John W. Craig, who told RTMA industrial re- 
lations meeting in New York Jan. 17: “When materials 
shortages cut heavily into civilian production before de- 
fense orders can take up the slack, it can mean mass lay- 
offs with the attendant problems of losing trained and 
skilled people at the very time they are hardest to obtain 
on the labor market.” Paradox for TV-radio manufac- 
turers is this, said Craig: “When the military orders take 
up the slack, there will be the still greater problem of get- 
ting the full number and kinds of employes needed.” 

Every distributor a military subcontractor — that’s 
proposition made by Belmont’s W. L. Dunn Jan. 18 to his 
(Raytheon) distributors — in event of “all-out mobiliza- 
tion.” He said that in World War II Belmont found that 
30 9^ of its military production was in **simple subas- 
semblies.” His plan “proposes to shift that 30% of mili- 
tary production . . . from our factory to distributors and 
dealers’ stores throughout the country,” with distribu- 
tors acting as production coordinators, expediters and in- 
spectors, and retailers acting as producers. Point is that 
such a plan, which has been broached in one form or an- 
other by others recently, would keep distributor-retail or- 
ganizations intact. 

To help small business get fair share of defense orders 
and scarce materials. Sen. Sparkman (D-Ala.), chairman, 
and 12 other members of Senate Small Business Commit- 
tee Jan. 17 introduced bill (S-537) to set up Small Defense 
Plants Corp. similar to setup of World War II. Agency 
would be empowered to enter into contracts with Govt., 
farming out work to small businesses. Bill would set up 
$500,000,000 fund to make loans to small businesses for 
expansion and reconversion. 

Signal Corps Procurement Agency has opened New 
York branch office at 80 Lafayette St. “to expedite defense 
communication and electronic equipment and supplies.” 
Main office is in Philadelphia. Construction will begin 
this spring on new Signal Corps depot on 1400-acre tract 
at Tobyhanna, Pa,, near Scranton. Completion of this 
permanent installation, with 2,000,000 sq. ft. of floor space, 
is scheduled early in 1953. 

Among unclassified military contracts for electronics 
and related equipment (more than $100,000) announced by 
Commerce Dept, for week ending Jan. 17 : Through Air 
Materiel Command, Dayton— Philco, $1,500,000, micro- 
wave systems; Wilcox Electric, Kansas City, $621,741, 
receiver-transmitters; Cilfillan Bros., $394,985, radar com- 
ponents; Rauland-Borg, $315,997, amplifiers. Through 

Navy Electronic Supply Office, Great Lakes, 111. Sylvania, 
$195,000, electron tubes (100,000 units); CE, $151,800, 
tubes (200,000). Through Navy Aviation Supply Office, 
Philadelphia — Northeastern Engineering t.'o., Manchester, 
N. H., .$297,837, radiosonde transmitters (15,792). Through 
Navy Bureau of Ships, Washington — Air As.sociates Inc., 
$293,912, radio receivers (271). Through Navy Ordnance 
Bureau, Washington — Hytron, $196,374, rocket electrical 
connectors (300,000). In addition, GE Jan. 18 announced 
receipt of $2,000,000 Signal Corps contract for improved 
mine detectors to operate on land and under water. 

Formation of national servicemen’s organization is 
called for in invitation to meet Jan. 28 at Washington’s 
Hotel Hamilton. New organization, to be known as National 
Assn, of Electronic Technicians’ Assns., has temporary 
organizing committee comprising David Krantz, chainnan. 
Federation of Radio Servicemen’s Assns. of Philadelphia; 
Max Leibowitz, president of Assn, of Radio Serwicemen of 
New York & Empire State Federation of Electronic 
Technicians’ Assns.; Norman L. Chalfin, executive secy., 
ARSNY. Arrangements committee comprises Norman R. 
Selinger, v.p., TV Associates of Washington; Ted Fishman, 
ARSNY. Among reasons given for need for new organiza- 
tion are: (1) Bad state of parts distribution. (2) Alleged 
tie-in practices on excise tax and warranties and on set 
sales and service contracts. (3) Service charges. Call re- 
fers to recent formation of National Alliance of Television 
& Electronic Service Assns. (Vol. 6:43), but not by name, 
claims it has failed. There has been friction among some 
members of NATESA. 

Walter H. Stellner, Motorola v.p., is heading its newly 
formed Military Division. President Paul Galvin’s Jan. 12 
report to stockholders states military backlog is increas- 
ing, and during latter 1951 should be big factor in billings. 
During first half 1951, he also stated. Motorola expects 
to produce about same quantity of TVs turned out in first 
half 1950, when gross over-all billings were $70,347,399, 
profit $6.50 per share (Vol. 6:28). Total 1950 sales ex- 
ceeded $175,000,000, profit $14.25 per share on 880,000 
shares outstanding at end of year. 

Keynote of IRE convention March 19-22, in New York’s 
Waldorf-Astoria and Grand Central Palace, is “Advance 
with Radio-Electronics in the National Emergency.” Ses- 
sions are loaded with TV — vhf-uhf transmission and re- 
ception, color papers and panels, station design, etc. 

RCA has borrowed $20,000,000 more from 3 institu- 
tional investors on 3% notes maturing May 1, 1974, bring- 
ing to $60,000,000 outstanding notes as of Dec. 31, 1950. 

Tisdo PofSOnsIs: Admiral Wm.F. Halsey (ret.) elected 

president of Telecommunications Laboratories Inc. (IT&T) 

. . . Vice Admiral E. D. Foster, just retired as Navy 
chief of materiel, appointed RCA Victor director of mo- 
bilization . . . Sheldon R. Lewis, ex-Montgomery Ward, 
named traffic mgr., RCA Victor . . . Roy E. Drew, mgr. of 
cost analysis & control, appointed Sylvania TV Tube Div. 
controller at Seneca Falls, N. Y. . . . Stephen J. Welch ap- 
pointed New York district representative for GE Tube 
Divisions . . . Harry H. Erickson promoted to seiwice mgr. 
for all Admiral bi-anches, succeeded at Appliance Distribu- 
tors Inc. by Willis Wood, ex-Harry Alter Co. . . . Harry 
Kruse, ex-Columbia Records, now executive v.p. of Lon- 
don Gramophone Corp.; Joseph P. Dalaney, v.p. in charge 
of artists & repertoire; Leon C. Hartstone, v.p., adminis- 
tration . . . W. M. Kron, from Owensboro tube works, 
named mgr. of GE’s Tell City, Ind., tube plant, succeed- 
ing J. A. Gerber, now asst, to Tube Div. mgr. L. B. Davis 
. . . Edward Weingarden succeeds Edward Mayer as presi- 
dent of Atwater Television Corp., Simon Chervin named 
treas., F. Robert Petrino executive v.p. 

'SCARE BUYING' ONLY PART OF STORY: Speeches and headlines about shortages , emanating 

from Washington, may be main factor in continued high level of TV-radio and appli- 
ance sales — what Wall Street Journal calls " new wave of scare buying ." But in TV 
trade, at least, observers see other potent factors. For example: 

D\iMont* *s Walter Stickel told Chicago convention of National Appliance & 

Radio Dealers Assn, that 90% of the 1,160,000 TVs sold during 1946-47-48 will be 
replaced this year because most were 7, 10 & 12-in . sets and owners want larger pic- 
tures. He also opined that 25-40% of 1951's retail unit volume will be in used sets. 

There's much to what the DuMont sales chief says , but biggest potential 
still is new customers from non- TV homes — and, happily, they're coming into the 
stores . Inherent appeal of TV and programs people talk about, as well as expected 
scarcities, are bringing in otherwise recalcitrant customers. Set sales are high 
despite increased prices — and the paucity of distress merchandise and special sales 
would indicate continuingly good near-future outlook. 

As yet, defense orders aren't sufficient to interfere very substantially 
with production, and manufacturers are still urging retailers to stockpile in an- 
ticipation of shortages later. Those who have the credit are doing just that. 

January production figures may tell eloquent story of trends — but only the 
first week's are as yet available from: RTMA auditors. It isn't a typical week, 

either, for it included New Year's Day, with its usual hangover of absenteeism. 
Moreover, some factories are curtailing while taking inventory. First production 
week of 1951 (ending Jan. 5) shows 105,699 TVs (8268 of these for private labels) 
and 209,792 radios turned out. Of radios, 134,079 were home, 63,188 auto, 12,525 
portable units. Both TV and radio output totals are within fraction of final 1950 
week, which also was 4 days because of Christmas: 105,968 TVs, 201,482 radios. 

* * * * 

NARDA convention elected Mort Farr , of Upper Darby, Pa., as new president, 
succeeding James Lee Pryor, Wilmington, Del. At same time it named new gen. manager 
— Albert W. Bernsohn , now on RCA Camden public relations staff. He takes over Feb. 
1, succeeding Cliff Simpson , now heading Chicago Electric Assn. He's a former news- 
paperman, is currently chairman of Philadelphia Television Assn. NARDA next meet- 
ings will be June 24-25 in Chicago's Stevens Hotel. 

BIG FOUR DID $P/4 BILLION BUSINESS: Annual reports with specific figures will soon be 
forthcoming — but, in meantime, it's interesting to note that TV's Big Four ac- 
counted for gross factory sales of SIM billion or more for calendar 1950, as against 
a little more than $803,000,000 in 1949 . Figure for 1950 is derived thus: 

RCA did well over $500,000,000 (Vol. 6:52). Philco has announced in excess 
of $335,000,000 (Vol. 7:1), Admiral in excess of $230,000,000 (Vol. 6:51). This 
week, in letter to stockholders. Motorola announced sales in excess of $175,000,000. 

These are over-all sales , not merely TV-radio . Their 1949 reports showed: 
RCA $397,259,020, Philco $214,884,000, Admiral $112,004,251, Motorola $79,065,115. 

How many TVs each company turned out is closely guarded secret of each — 
but good guesses would be : RCA , about 1,000,000; Philco and Admiral , between 900,000 
and 950,000 each; Motorola , between 500,000 and 600,000. These could be slightly 
off, but they ought to be pretty good guesses; in case of Motorola, guess is based 
on fact that its president has stated that nearly 60% of its business comes from TV, 
and average factory price per set is roughly $178 (Vol. 7:2). 

Thus, of TV's 7,400,000-plus production in 1950 (Vol. 7:2), top 4 companies 
probably accounted for well over 3,000,000 . Rest of the business is divided among 
90-odd other manufacturers (for complete list, see TV Factbook No. 12). 



Topics & Trends of TV Trade: Editor o. h. Caid- 

well, of Radio & Television Retailing, who knows the trade 
better than most, raises our $3 billion estimate of 1950 
TV-radio retail trade (Vol. 7:2) by considei'able amount 
in his January edition. He totes up not merely the year’s 
TV-radio receiver sales plus installation, servicing, war- 
ranties, as we did; he adds other concomitant items to 
make “annual bill of U. S. for Radio-TV” reach grand 
total of $4,527,000,000! Here’s how he arrives at that 
staggering figure: 

Sales of time by broadcasters (and telecasters), $496,- 
000,000; talent costs, $80,000,000; electricity, batteries, 
etc., to operate radio & TV receivers, $380,000,000; 14,- 
000,000 radio receivers, retail, $650,000,000; 7,000,000 TV 
receivers, retail, $2,149,000,000; 199,000,000 phonograph 
records, $226,000,000; 60,000,000 replacement tubes, $96,- 
000,000; TV-radio parts, accessories, etc., $200,000,000; 
labor, $250,000,000. 

* * 

Mr. Caldwell estimates 101,000,000 of the 193,000,000 
radio-TV receivers used in whole world are in U. S. He 
figures 45,000,000 U. S. homes with radios, 24,000,000 with 
secondary radios, 4,000,000 in business places, institutions, 
etc., 17,000,000 in autos, 11,000,000 TVs. He also reckons 
21,915,000 phono turntables in use — 78rpm, 15,400,000; 
33rpm, 1,065,000; 45rpm, 2,450,000; 78 & 33rpm, 400,000; 
3-speed, 2,600,000. “Seems likely,” he states, “that 4,500,- 
000 phonographs of all kinds, including those in combina- 
tions, will be sold in 1951 if manufacturers can produce 
that number.” 

If Caldwell’s round figure of 7,000,000 TVs sold dur- 
ing 1950 is accepted, it means at least 400,000 were still 
in trade pipelines as of Jan. 1, 1951, since 1950 produc- 
tion totaled slightly more than 7,400,000 (Vol. 7:2). Fig- 
ure seems too low, however, when you consider NBC sets- 
in-use count has total of 10,549,500 (see p. 12), whereas 
cumulative production since emergence of TV industry in 
1946 was about 11,600,000 (Vol. 7:2). 

^ ^ 

New manufacturer is Air Marshal Corp., 12 E. 44th 
St., New York. Frederick G. Gearhart, ex-Wilcox-Gay 
board chairman, is president, W. R. Rich, sales v.p. First 
set is 17-in. table, $199.95, with 14 tubes. Service plans 
envisage removal of chassis for repair, replacing with 
spare. New York Telecoin Corp., located at same address, 
is New York distributor. 

Stromberg-Carlson has new 24-in. console with phono- 
jack for $675. It’s companion model to 24-in. console- 
combination at $975, introduced last fall (Vol. 6:44). 

Much the cheapest 1951 TV set prices are those adver- 
tised by Muntz: 17-in. leatherette table for $189.95, same 
in wood consolette $244.95; 20-in. consolette, $269.95; 19-in. 
round console, AM-FM-phono, $399.95. 

Sylvania has increased prices of all its sets $10 to $30, 
has new 20-in. table model at $399.95. 

Credit procedures and techniques used by credit de- 
partments of large and small stores are explained in new 
edition of Credit Management Yearbook just issued by 
National Retail Dry Goods Assn., 100 W. 31st St., New 
York. Included are credit sales promotion, collections, 
expense control, customer relations, smaller store credit 
problems, retail credit management, credit education, bu- 
reau relations, text of Regulation W. 

Thompson Products Inc., Cleveland, aircraft and auto- 
motive equipment, reported entering electronics field, 
manufacturing coaxial selector switches and other ap- 
paratus for military and civilian TV-radio and telephony. 
New Electronics Div. is headed by L. W. Reeves, v.p., engi- 
neering directed by A. L. Pomeroy. 

Finsncisl & TfSiIg Notss: Among officers’ and direc- 

tors’ stock transactions reported by SEC for November: 
Kenneth D. Turner sold 72,000 Admiral, holds 1116; George 
E. Allen bought 300 Avco (Feb.), holds 900; John W. Craig 
bought 500 Avco, holds 500; William I. Myers bought 200 
Avco, holds 200; K. K. Wilson Jr. bought 100 Avco (Oct.), 
holds 100; Wm. J. Halligan and wife sold 101,000 Halli- 
crafters, bought 16,200 for trusts (both Oct.), hold 200,600; 
Laurence B. Dodds bought 100 Hazeltine, holds 100; Henry 
Reeve bought 100 Hazeltine, holds 5700; Ernst E. 
Bareuther bought 8 Philco, holds 47; W. H. Chaffee bought 
100 Philco, holds 429; Charles F. Adams Jr. bought 1000 
Raytheon, holds 6000; John J. Smith bought 700 Sparks- 
Withington (500 in joint tenancy), holds 2900; Thomas H. 
Beacom (as trustee) bought 100 Stewart-Warner, holds 
300; John F. Fennelly bought 100 Stewart-Warnor, holds 
200; Chester F. Hockley bought 500 Sylvania, holds 800. 

Emerson stock transactions reported by SEC: Benja- 
min Abrams (plus foundations and trusts) received 26,612 
shares as dividends, hold 292,739; Ferdinand Eberstadt 
received 100, holds 1100; Abraham Rosen received 220, 
holds 2420; Harvey Tullo received 198, holds 2178; Max 
Abrams received 7137, bought 1320 (for trusts), holds 
93,029; George H. Saylor received 44 plus 220 in stock 
splitup (June), holds 484; Charles Robbins sold 400 (Oct.), 
holds 1500. In addition, N. Y. Stock Exchange reports 
Max Abrams bought 1491 Emerson in December, holds 
80,000 in own name. 

* * 

Emerson Radio’s consolidated net sales for fiscal year 
ended last Oct., 31 reached record $74,188,297, record net 
income of $6,514,716, equal to $3.70 a share on 1,759,610 
capital shares. This compared with previous year’s sales 
of $40,543,925, net income of $3,035,652 ($1.73), previous 
peaks. Earnings before taxes were $11,969,778 vs. $4,748,- 
795 year before. Current assets as of Oct. 31 totaled $25,- 
136,890, current liabilities $12,077,094, leaving net work- 
ing capital $13,059,795 as against $9,641,617 year earlier. 

Emerson directors this week approved additional com- 
pensation plan whereby 2 1 / 2 % of consolidated income of 
corporation and subsidiaries, but not less than $100,000 or 
more than $250,000, will be divided as follows: 50% to 
president, executive v.p. & secy.-treas.; 23% to 3 vice presi- 
dents and asst, treas.; 27% to 15 key employes. Jan. 17 
proxy statement for stockholders’ meeting Feb. 7 reveals 
Emerson officer-director stockholdings as follows: Benja- 
min Abrams, president, 220,000 shares plus 72,739 held 
beneficially for children, grandchildren, et al.; Max 
Abrams, secy.-treas., 80,000 plus 14,520 as trustee for 
children; F. Eberstadt, director, 1100; Richard C. Hunt, 
director, 704; Dorman D. Israel, executive v.p., 1364; 
George H. Saylor, director, 484. 

^ ^ 

Hallicrafters earnings for its first fiscal quarter 
(ended Nov. 30) were $451,636 on 825,000 shares out- 
standing, or 554 , per share on sales of $11,881,263. This 
compares with earnings of $229,766 (34?f) on 675,000 
shares and sales of $5,560,206 for same 1949 period. 

Dividends: Avco, 56% 4 quarterly preferred, payable 
Feb. 1 to holders of Jan. 16; Tung-Sol, 25^ common, 20^ 
quarterly preferred, payable Feb. 1 to holders Jan. 15; 
Hallicrafters, 15^ payable Feb. 15 to holders Jan. 30; 
American Phenolic, 20^ payable Jan. 26 to holders Jan. 12. 

Radio-TV stock price analysis, tabulating 115 stocks 
and their 1945-51 records, with dividends paid, percentage 
yields, is carried in February Tele-Teeh, published by 
Caldwell-Clements Inc., 480 Lexington Ave., New York. 

Packard-Bell reports gross sales of $18,329,437 for 
year ended Dec. 31, 1950, compared to $6,158,105 for 1949. 
Profit figures weren’t issued. Fiscal year ends Sept. 30. 

12 - 

Count of TV Sels-in-Use by Cities 

As of January 1, 1951 

As New Year began, there were 10,549,500 TV sets-in- 
use in f)3 areas containing 26,482,100 families, according 
to new NBC Research “census” released this week. That 
means just about 40% of the homes in TV areas have re- 
ceivers. It also indicates increase of 704,200 sets-in-use 
since Dec. 1 count (Vol. 6:51). New family figures are 
now used, based on signals to .1 Mv/m line (about 60 
miles) and excluding overlaps, in accordance with new 
measurement method adopted by NBC Research (see story, 
p. 1). The family figures are based on 1950 census and 
derived fi’om Sales Management studies. 

Interconnected Cities 


No. No. 

Stations Families 

Ames (Des Moines) 



Blrm Ingtiam 

Bloomington, Ind. 



Charlotte — 




Columbus — - 

Davenp’t-Rock Island ,... 




Grand Rapids 







Kansas City 






Mlnneapolls-St. Paul — 


New Haven 

New York 




Pittsburgh — 

Providence — 




St. Louis 






Total Interconnected — 












1 . 084.000 



1 . 668.400 























3 . 887.000 



1 . 360.400 











21 , 424,200 

Uon-Interconnected Cities 




Fort Worth 

Houston - — 

Los Angeles 


New Orleans 

Oklahoma Clty.._ — 


Salt Lake City — 

San Antonio 

San Diego 

San Francisco 























1 , 524,200 







Total Non- 


Total Interconnected 
and Non-Inter- 


5 , 057,900 


26 , 482,100 






























2 , 050,000 













8 , 946,100 













1 , 603,400 

10 , 549,500 

Two new applications for TV stations filed with FCC 
this week: WJJJ, Montgomery, Ala., seeks Channel No. 10, 
second from that city, other being WSFA for No. 6. 
Kingsport (Tenn.) Times and Kews, operating AM station 
WKPT, applied for No. 7, first from that city. The appli- 
cations bring total pending in “freeze file” to 376. [For de- 
tails about new applicants, see TV Addenda 12-B here- 

Wa.shington’s rumor mill kept grinding this week end, 
as (1) FCC Chairman Coy visited President Truman Fri- 
day, and (2) word seeped out of FCC meetings that some 
sort of inquiry into TV station licenses was in the works. 
As to first, Mr. Coy himself explained that he merely re- 
ported to the President his intention of taking a long vaca- 
tion — a motor trip starting Jan. 24 which will take him and 
Mrs. Coy to Arizona and California, returning first week in 
March. He will definitely return to FCC job, Mr. Coy added. 
Comr. Walker will be acting chairman. As to second, FCC 
will announce facts sometime next week about a “construc- 
tive approach to important television problems.” Best we 
can learn is that there may be investigation of certain 
direct-selling methods developing in TV, too little program 
balance on some stations as between network and local, and 
that an effort will be made to have TV licenses held by AM 
interests expire at same time as AM licenses. Timing of 
inquiry now is due to fact that TV station licenses (one- 
year) expire next Feb. 1. Meetings Thursday and Friday 
were marked by divergent views over procedure, with one 
faction opposed entirely to any “Blue Book” type of probe. 

Petrillo warned each of the 107 TV stations not to help 
violate his contract with major Hollywood producers by 
showing post-1946 features. Jan. 11 telegram said he’d 
heard of deals pending, and after verbatim spelling out of 
applicable sections of AFM-movie contract, Petrillo de- 
clared no agreements had been reached with anyone. Best 
guess is he’s getting ready to negotiate for new contract 
with producers when present one runs out this fall; also, 
that he’s still adamant about 5% royalty from TV stations 
if feature movies are shown. Networks continued confer- 
ences this week on new contract with AFM locals in New’ 
York, Chicago and Hollywood (Vol. 7:2), with TV provi- 
sions also discussed. Network contract expires Jan. 31. 
Sure to be major bone of contention is networks’ desire to 
make own TV films. 

Mobilization-induced increase in activities of FCC field 
engineering and monitoring units account for almost all 
$225,000 increase President Truman asked for Commission 
in his fiscal year 1952 budget. President asked for $6,850,- 
000 for FCC, which compares with $6,625,000 it got for 
fiscal 1951 (ending June 30). Activities of FCC’s field 
engineering and monitoring can be gauged by fact that 
during World War II, it operated 102 monitoring stations, 
now has 21. For broadcast activities. President asked 
$1,062,038 vs. $1,077,000 last year. Budget estimates 1263 
employes for 1952 vs. 1248 in 1951, 1325 in 1950. 

Cadena Oriental de Radio, operating CMKW, Santiago, 
Cuba, is reliably reported to have placed order with GE 
for TV transmitter to operate there on Channel No. 7 Dec. 
8. Prensa Lihre says planners hope to have transmitter 
installed atop 12,000-ft. Puerto de Boniato by March and 
cover entire Province of Oriente. Santiago is about 750 
miles from Havana, w’hich has 2 stations (TV Faetbook 
No. 12). Bacardi y Cia., rum firm, is reported backing TV 

If ASCAP’s per-program terms are unfair, all-industry 
committee is prepared to support court action. At TV 
station meeting Jan. 18 in Chicago, further financial sup- 
port was voted committee. Although ASCAP announced 
last month it was sending per-program contracts to sta- 
tions, thus breaking off negotiations with committee (Vol. 
6:50), none has yet received document. 

Acute employe shortage w’ill plague AM & FM sta- 
tions in event of all-out global war, new’ NAB manpower 
report indicates. Study show’s 37.2% of announcers and 
24.6% of engineers are in draft-vulnerable 17-26 age 
group. More than one-fifth — 21.4% — of radio’s male em- 
ployes are in this category. NAB is currently conducting 
similar survey of telecasting personnel. 


January 27, 1951 

In This Issue: 

( Stripped-Down Receivers in Prospect, paffc 1. 

' TV Already Among Top Ad Media, page 2. 

1 To Probe ‘Anatomy’ of TV Programs, page 2. 
I Educators’ Proposals Called Wasteful, page 3. 

Aero Plants Deep in Electronics, page 6. 
Stop-Gap Order Freezes Wages-Prices, page 8. 
Output Rate Pointing Downward, page 8. 
Mobilization Notes, p. 7. Trade Notes, p. 9. 

NEW SETS-IN-USE & FAMILY FIGURES: Because a new yardstick of TV station coverage 
has been devised and generally agreed upon, and new family figures are now avail- 
able, we send you herewith a new sets-in-use "census" table with breakdowns by areas 
as of Jan. 1, 1951 . We suggest this sheet, which is gununed, be pasted over Dec. 1, 
1950 table published on p. 68 of our TV Faetbook No. 12. The new figures show esti- 
mated families and sets within 60-mi. radius (.1 Mv/m) , displacing those previously 
based on 40-mi. (.5 Mv/m). Article explaining basis for new and more realistic 
concept of coverage appeared in this space last week (Vol. 7:3). 

STRIPPED-DOWN RECEIVERS IN PROSPECT: Call it what you will — "austerity model" or 
"utility" model — the TV set of near future (radios, too) will be stripped down to 
bare essentials and will be replete with ingenious materials-saving developments. 

Philco will unveil its answer to materials shortages to NPA officials at 
private Washington showing in Hotel Hay-Adams, Feb. 14. Presumably this will be the 
set president Wm. Balderston told Chicago distributor convention (Vol. 7:1) could 
save substantial quantities of cobalt, nickel, copper, aluminum and steel. 

The industry is understandably shy about announcing new developments which 
short-cut materials bottlenecks for fear public will get impression new sets will be 
inferior. But there's no doubt " stripped down ", materials-saving set will be vogue 
as year progresses — enabling civilian production to continue and bridging gap 
between sparse military orders and sparse materials. 

Meanwhile, distributors-dealers are quite properly urging customers to buy 
now and assure themselves of " pre-war merchandise ." 

No set manufacturer has told us he plans to make set using much-discussed 
electrostatically-deflected picture tube (Vol. 7:1-3). They all say they can do it, 
have the know-how. However, practically all CR tube makers are rushing to get this 
cobalt-copper-nickel-saving tube into production — so they must have orders for it. 

National Union , for instance, says it has been developing this type tube in 
14, 17 & 20-in. rectangular sizes for 6 months, expects to be in full production by 
end of February. It says its new line of tubes " can be used in place of same sizes 
employing electromagnetic focusing ." are "mechanically interchangeable" and have 
same electrical ratings as magnetic-focusing tubes they're designed to replace. 

Electrostatic tube they're all talking about is new development, reported 
comparable in quality to present picture tube, will not degrade pictures. 

Like new autos, new TVs will lose glitter . Brass, nickel, chrome will vanish 
from front panels. As case in point, NPA's Jan. 24 end-use regulation of nickel 
(M-14, as amended) provides that nickel plating cannot be used on TV-radio escutch- 
eon plates, knobs, nameplates, decorative trim or speaker grilles. 

Functional parts in TV-radio , however, continue to get good break in nickel 
order, being specifically e xempt from end-use bans . Use of nickel-bearing stainless 
steel is not permitted in radio towers and radio antennas , but industry sources say 
little or no stainless steel is normally used in such equipment anyway. 

Copyright 1951 by Radio News Bureau 


- 2 - 

TV ALREADY AMONG TOP RANKING MEDIA: If you haven’t already noted the FIB Network 
TV-Radio Billings table for 1950 published on page 5 of last week's Newsletter (Vol. 
7:3), we commend it to your attention — not only for its amazing revelation of some 
$45,000,000 in TV network billings (more than 365^ ahead of 1949) but in light of 
these significant facts; 

Among first 20 advertising media in the land, as listed in full-page New 
York newspaper ads placed by Life Magazine this week, two of the 4 TV networks are 
included — NBC-TV ranking 8th , CBS-TV 16th . Network radio, of course, has 4 posi- 
tions — CBS 2nd, NBC 4th, ABC 5th, MBS 15th — but remember that network radio is 
about 25 years old whereas network TV (on limited scale) dates back only few years. 

Remember, too, that there are only 107 stations , only 80 interconnected for 
network service, not enough circuits for even these 80 to get full network services. 
Indeed, projecting 1950 final network figures, we reiterate our own rule-of-thumb 
estimate, based on fact local and spot always mean more dollar billings than net- 
work, that the 107 stations and 4 networks during 1950 accounted for at least 
$100,000,000 worth of time sales (Vol. 6:52). 

As landmarks toward the inevitable day when TV networks will rank highest 
among all media in advertiser volume, the 1950 rankings are worth reprinting from 
Life Magazine's ad (figures also based on FIB) : 

1. Life, $80,365,507 7. Ladies’ Home Journal, $22,485,163 13. American Weekly, $17,133,298 

2. CBS-Radio, $70,744,669 8. NBC-TV, $21,185,812 14. MBS-Radio, $16,091,977 

3. Saturday Evening Post, $63,180,611 9. This Week, $20,328,167 15. Good Housekeeping, $15,373,242 

4. NBC-Radio, $61,397,651 10. Better Homes & Gardens, $19,631,228 16. CBS-TV, $12,797,556 

5. ABC-Radio, $35,124,625 11. Look, $17,765,110 17. Woman’s Home Companion, $11,776,230 

6. Time, $23,793,870 12. Collier’s, $17,397,066 18. Newsweek, $10,184,717 

19. McCall’s, $9,940,858 20. Country Gentleman, $8,785,551 

Note ; ABC-TV s 1950 volume was $6,470,510, Du^tont's $4,500,000 (Vol. 7:3). 

" No m,atter what happens to set production , TV is going to spellbind a lot of 
advertisers," said ANPA advertising bureau director Howard S. Barnes to Newspaper 
Advertising Executives Assn. Chicago meeting this week. "It's going to sop up a lot 
of dollars that used to go to other media. " 

Mr. Barnes' main thesis was that newspapers are facing "the roughest, tough- 
est competition this business has ever seen" and that magazines and radio , as well 
as TV, will force them to work hard merely to keep present advertisers. He called 
radio "the medium that refused to be buried." 

Media Records , meanwhile, this week reported newspapers had their biggest 
year ever in 1950, total lineage being 2,440,149,576, or 6% ahead of 1949 . Automo- 
tive gained 14.3%, financial 11.6%, general 9.8%, total display 6.1%, classified 
5.5%, dept, stores 4.5%, retail 4.4%. 

And Printers' Ink reports $5,684,000,000 total invested in national and 
local advertising in 1950, up 9.3% from 1949 — national up 10.3% to $3,281,000,000, 
local up 7.9% to $2,403,700,000. Newspapers accounted for 36.2% of total, direct 
mail 14.7%, radio 11.6%, magazines 9.1%, TV 2.8%, outdoor 2.5%. 

TO PROBE 'ANATOMY' OF TV PROGRAMS: FCC action on TV programming , much talked-about 
(Vol. 7:3), apparently will first take form of call for conference of telecasters to 
"explore" problem, develop breakdown of programs by categories similar to those re- 
quired in aural radio. FCC is supposed to make known plans after Jan. 29 meeting. 

Certain Commission elements wanted crackdown a la Blue Book — perhaps the 
citing of an egregious offender . But some commissioners want no part of another 
Blue Book flurry, oppose any semblance of direct program controls. Hence "round 
table discussion" may precede any action. 

It's no secret some TV stations are over-commercialized , have been expecting 
some sort of FCC check-rein . Inclination has been to give them their head during 
lean income years, but lately the number of direct-selling , non-entertainment pro- 
grams has increased, creating demand for curbs. 

FCC license renewal Form 303 requires breakdowns as between commercial & 


sustaining, network & local, live & kine programs, etc. Licensees must file that 
form in applying for renewals of current one-year licenses, all expiring Feb. 1. 

* * * * 

A sort of preliminary hearing on TV renewals took place before FCC at Jan. 
23-24 hearings on educators' demand for TV channels , a demand partly predicated on 
alleged failure of commercial stations to fulfill educational functions. Into hear- 
ing record v/ent study of program content of New York's 7 stations (Vol. 7:2). 

Educational protagonists spent $3100 on study , using 8 receivers and 24 
monitors in Waldorf-Astoria suite, clocking programs under direction of U of Illi- 
nois communications professor Dr. Dallas Smythe, former FCC economist, and U of 
Chicago sociology researcher Dr. Donald Horton. "Typical week" of Jan. 4-10 was 
period of study. 

Already called "TV's Blue Book ," because of blue cover, study purports to 
put commercial telecasters in equivocal light by showing: 

(1) Choice of programs is limited during many hours. 

(2) C rime and w e stern dram a, variety shows, sports, quizzes-stunts-contests , 
comprised 49% of week's 564 hours of telecast time — while informational, science, 
public service, institutional, news programs accounted for only 9%. 

(3) Advertising messages occupied 10% of time , with average length of 73 
seconds. There were 20 "continuous commercial" programs (allegedly selling goods 
solely) for total of 29 hours. Categorical breakdowns were: 

Drama. 25% (of which 10% was crime ) ; variety, 14% ; children's programs, 12%; 
sports, 10%; homemaking, 10%; quizzes-stunts-contests, 7%; personalities, 5%; news, 
5% (of which 2% was moving-tape news) ; music, 4%; information, 3%; public issues, 

2%; religion, 1%; public events, 1% (President Truman's State of Union address). 

Criteria for such classifications , naturally, came under immediate fire of 
attorneys representing TEA, NAB, CBS. Questioning elicited that: 

(1) , Program .was .classified by "predominant theme ". Thus, if it contained 
51% vaudeville, with operatic arias or classical music dominating other 49%, it was 
classified as variety, with no weight given other portions. 

(2) What's called "continuous commercial" show might be considered a service 
program, not merely one long commercial — depending on predilection of the monitor. 

(3) Many commercials are "untimeable " — so interwoven into show that their 
length cannot really be determined. 

EDUCATORS PROPOSALS CALLED WASTEFUL: Telecasters spoke up befo re FCC this week 
for first time on educators' proposal to reserve channels for non-commercial educa- 
tional stations (Vol. 6:48-49, 7:2). 

And from the titles and pedigrees of the witnesse s, it was apparent commer- 
cial TV also had its own considerable quota of highly qualified educators. 

Testifying against educators' proposals were : CBS president Frank Stanton . 
ex-Ohio State psychology prof; NAB president Justin Miller , ex-dean of Duke Univer- 
sity Law School, ex-prof at Stanford, California, USC and Minnesota; NAB research 
director Kenneth H. Baker , ex-psychology prof at Northwestern, Minnesota and Ohio 
State; Charles F. Church J r., education & research director of KMBC, Kansas City, 
ex-music instructor at Bowling Green College. 

Waste of valuable channels — that phrase sums up telecasters' reactions to 
educators' demand that at least one vhf channel in each major city and educational 
center be reserved for educational telecasting for as long as 30 years. 

Most of the channels would never be used if they were reserved, telecasters 
indicated. They glossed over educators' request for approximately 25% of all uhf 
channels, gave these arguments to back contention that any vhf channels reserved 
would be wasted: 

(1) Educational institutions have been sl ow and reluctant to use AM & FM, 
and in many cases where they had licenses they dropped them. 

(2) Educational groups will find it difficult to raise money for this ex- 

pensive medium, lack programming and talent resources and know-how. 

(3) Appeal of "straight education" programs is too limited , can't hold any 
significant audience. 

As alternative to channel reservation plea , telecasters suggested; 

(1) Educational groups compete with commercial interests for new-station 
licenses before FCC. 

(2) Where all available channels are filled , educational groups buy time on 
commercial stations — which would be far cheaper than operating their own; and that 
they apply for expiring licenses of existing commercial stations. 

Commr. Frieda Hennock , outspoken champion of the educators, bore down hard 
on the telecasters. Her c ross-examination of Mr. Stanton was particularly nettling, 
and he felt called upon to remind her he was attending hearing at his own request. 

TEA president Jack Poppele is sole witness still to testify when hearings 
resume Jan. 30. Cross-examination of Mr. Stanton will be completed Jan. 31 when 
this phase of allocation hearing is scheduled to wind up. 

A tentative allocation plan drawn up by Dr. Francis J. Brown of the Ameri- 
can Council of Education provides for 5 6 educational stations in 50 locati ons in 
northeastern United States, without regard to vhf or uhf . It visualizes 3 educa- 
tional channels in New York plus one in Newark , 2 in Boston , 3 in Philadelphia , etc. 

In event there is only one vhf channe l allotted to a city, the educators 
proposed that the facilities be shared by commercial and educational licensees on 
"double license" basis. 

In so-called "closed" citie s (such as New York and Los Angeles), where all 
channels are now occupied. Dr. Brown suggested: (1) Revision of present allocation 
plan to assign more vhf stations to the closed city. (2) Educators share station 
facilities or time with all commercial stations in the area. (3) " Changing the 
status of one of the existing stations through transfer of license or removal." 

Nation al Assn, of Educational Broadcasters served notice it will conduct 
extensive campaign for TV allocations with formation of " Public Inte r est Committee " 
headed by public relations counsel Edward L. Bernays and consisting of such top- 
drawer names as Harold L. Stassen , author Fannie Hurst , Dean Millicent McIntosh of 
Barnard College, Actors' Equity president Clarence Derwent , commentator Quincy Howe . 

O utside FCC and CBS, very few folk in the industry 
take continued talk about color TV very seriously — 
for every day makes it more apparent both RCA-CBS con- 
troversy and FCC decision have been rendered academic 
“for the duration.” Nevertheless, the protagonists con- 
tinue to make news: 

(1) RCA and intervenors this week appealed Chicago 
court’s 2-1 decision of Dec. 22 upholding FCC’s authority 
to approve CBS system (Vol. 6:51) — filing necessary 
papers, immediately approved by court, which now take 
case to U. S. Supreme Court. Next step is “statement as 
to jurisdiction” to be printed by court for its members, 
docketing of case, oral arguments. It looks very much 
like case will be decided this term — i. e., before June — 
because court’s calendar is rather light. Arguments may 
come in March or April. 

Appellants actually had until Feb. 20 to appeal, so 
moved faster than expected. They contend that adoption 
of incompatible color TV system and refusal to adopt com- 
patible system were contrary to public intei’cst and “an 
unreasonable suppression of competition and beyond the 
Commission’s jurisdiction.” 

(2) CBS filed suit against DuMont in New York Fed- 
eral Court Jan. 23, c’narging patent infringement in manu- 
facture and sale of industrial color TV apparatus, asking 
injunction and accounting, alleging DuMont hired G. R. 
Tingley away from CBS labs in 1949 and he “leaked” 
color secrets. Complaint states CBS offered but DuMont 
refused non-exclusive license (such as it has with Reming- 

ton Rand), and alleges DuMont sales of industrial color 
apparatus diminishes value of Remington Rand license. 

DuMont replied its research and development is along 
well known engineering principles, stated with respect to 
complaint about Tingley: “Nonsense . . . How could it be 
confidential if it’s patented . . .” DuMont statement adds 
damages would be inconsequential since there isn’t much 
activity in color TV anyhow. DuMont color system uses 
18 me, CBS 6 me (Vol. 6:9-10). Suit indicates probable 
reasons for mysterious recent meeting of Dr. DuMont and 
CBS president Stanton (Vol. 7:3). 

(3) CBS inventor Dr. Peter Goldmark spoke Jan. 26 
before American Institute of Electrical Engineers, next 
day talked to Cleveland Technical Societies Council. He 
told AIEE that CBS system permits manufacture of either 
moderate cost or expensive receivers, allows for “vider 
or narrower color gamut, higher or lower light efficiency.” 
CBS engineer John Christensen Jan. 25 addressed engi- 
neering alumni of New York City College following color 
demonstration. Next meeting of New York IRE Feb. 3 
will feature CBS’s A. A. Goldbei’g on field sequential color, 
Hazeltine’s B. D. Loughlin on dot sequential systems. 

(4) Lack of interest in color issue was manifest when 
relatively few from heavily-attended Chicago NAB-TV 
meeting last week (Vol. 7:3) accepted invitation to attend 
CBS Wrigley Bldg, demonstration. Apparatus from 
Chicago and New York demonstrations, now concluded, 
definitely will be demonstrated in other cities later, accord- 
ing to CBS v.p. Adrian Murphy. 

- 6 

Stslion Accounts: Unusual local sponsorships reported 

this week by stations: High C, U.S.A., 3 barbershop quar- 
tets with barber and tobacco shops and appliance store 
background, Tue. 7:30-8 on KFI-TV, Los Angeles, spon- 
sored by Crosley Appliances and the 3 largest Crosley 
dealers in area; This Is Your Zoo, Baltimore zoo director 
with “Babette the Baboon” visiting children’s hospital 
wards, Sun. 6-6:30 on WAAM, sponsoied by Hauswald 
Bakery; Occupation : Housewife, playlets on homemaking, 
Mon.-Wed.-Fri. 1-1:10 on KTTV, Los Angeles, sponsored 
by Waring Products Corp. (Waring blenders) . . . New 
account on WABD, New York, is Lydia O’Leary Inc. (cos- 
metics), sponsoring Bess Myerson Show, Sun. 11-11:15 
p.m., thru Huber Hoge & Sons, N. Y.; new spots on WABD 
include A. S. Harrison Co. (Preen floor wax), thru J. M. 
Mathes Inc., N. Y., and Atlantic City Hotel Group Adver- 
tising, thru Borland Adv., Atlantic City . . . Benson & 
Hedges (Parliament Cigarettes) buys Televiews of the 
News nightly 7-7:15 on WPIX, New York, thru Kudner 
Agency . . . RKO Theatres and NBC stations WNBT & 
WNBC have signed for TV-radio campaign sloganed “Let’s 
Go Out to the Movies” . . . American Gas Assn, has appro- 
priated $1,700,000 for 1951 promotion, advertising and re- 
search, stressing advantages of home appliances, advertis- 
ing thru McCann-Erickson . . . Kaiser-Frazer Corp. has 
budget of $1,500,000 for first quarter’s advertising, with 
TV & radio included in plans . . . Continental Oil Co. 
(Conoco) starting extensive winter campaign, including 
TV, thru Geyer, Newell & Ganger . . . Among other adver- 
tisers currently reported using or planning to use TV: 
Fedders-Quignan Corp. (heating, refrigeration, automotive 
equipment), thru BBDO, Buffalo; Harrison Products Inc. 
(No Doz Awakeners), thru Sidney Garfield Associates, San 
Francisco; Mail Pouch Tobacco Co., thm Charles W. Hoyt 
Co., N. Y.; Doughnut Corp. of America, thru C. L. Miller, 
N. Y.; Grid’L Rich Inc., div. of Home Foods Inc. (Grid’L 
Redi pancake mix), thru J. D. Tarcher & Co., N. Y.; 
LeBIanc Corp., Lafayette, La. (Hadacol dietary supple- 
ment), direct; DeJur-Amsco (movie cameras, photographic 
accessories), thru Grey Adv., N. Y.; Five Star Mfg. Co. 
(Freeman Headbolt engine heater), thru Lavin Adv. 
Agency, Fargo, N. D.; Steuer Laboratories Inc. (Ammo- 
vess ammoniated dentifrice & mouthwash), thru Sussman 
& Adler Adv., Pittsburgh. 

Telecasters remained mum, but agencymen are voluble 
on subject of TV time and talent charges raised by Kudner 
Agency’s James H. S. Ellis in recent Detroit speech (Vol. 
7:2-3). Queried by Advertising Age, most were quoted in 
Jan. 22 issue as laying blame on unwillingness or inability 
of agencies to do the talent job themselves. It was also 
revealed that complaint was first made publicly by Harry 
Trenner, TV v.p. of Wm. Weintraub Agency before Jan. 12 
meeting of Philadelphia TV Assn. Trenner said high rates 
and talent costs would drive all but very lai’gest adver- 
tisers from TV, open way for govt, control to combat 
monopoly. Jan. 22 Broadcasting Magazine editorially 
warned that advertisers might go to other media “unless 
some equilibrium is restored.” Advertising Age editorial 
concluded with these words: “. . . it is even more impor- 
tant for advertisers and their agencies to develop some- 
what stiffer backbones which enable them to resist such 
practices [higher costs] not only in public addresses but in 
the privacy of contract-signing sessions where their in- 
fluence is far more effectively felt.” 

.\dvertising from Federal tax .standpoint, with particu- 
lar reference to current Treasury Dept, policy, is subject 
of 18-p. booklet by Assn, of National Advertisers, issued 
Jan. 24. Booklet discusses types of advertising appi'oved 
for excess profit.s tax purposes, also refers to labor-man- 
agement advertising. Copies may be had from ANA, 285 
Madison Ave., New York. 

Network Accounts: Procter & Gamble will sponsor 

Tue. 7-7:30 edition of Knkla, Fran & Ollir on NBC-TV, 
Time Inc. (Life magazine) Thu. 7-7:30 ver.sion after Seal- 
test drops these periods in about month; Mon. & Fri. pe- 
riods continue under RC’.V Victor sponsorship. Wed. under 
Ford Dealers . . . Kaufmann Bros. & Bondy Inc. (Kay- 
woodie pipes) reported considering spon.sorship of second 
half of Frank Sinatra Show on CBS-TV, Sat. 9-10; Bulova 
Watch Co. sponsors 9-9:30 portion . . . Assn, of American 
Banks reported under contract with Time Inc. for The 
March of Time Through the Years, possibly to be placed 
as cooperative on ABC-TV, with member banks sponsor- 
ing films locally. 

Personal Notes: ABC elects 4 new vice presidents: 

Alexander Stronach Jr., TV programs; Otto Brandt, TV 
station relations; Leonard Reeg, radio programs; James H. 
Connolly, radio station relations . . . Walter Bonwit, ex- 
merchandising v.p. of Bonwit-Teller, son of that store’s 
founder, joins WJZ-TV, New York, to promote dept, store 
use of TV . . . Mort Weinbach, attorney formerly with 
CBS & MCA, joins ABC as business mgr. of program dept. 
. . . Robert W. Sarnoff, ex-mgr. of pi’ogram sales, ap- 
pointed director of NBC-TV unit productions, reporting to 
v.p. Frederic Wm. Wile Jr. . . . A1 Constant named pro- 
gram mgr. of KRON-TV, San Francisco, succeeding P. H. 
Crafton, resigned to join Richard Meltzer ad agency; E. W. 
Malone promoted to promotion mgr. . . . Ralph E. Mc- 
Kinnie, ex-CBS-TV & DuMont, named New York sales 
mgr., Paul H. Raymer Co. . . . J. S. Stolzoff, ex-TV-radio 
v.p. of Cramer-Krasselt, Milwaukee agency, resigns to join 
Chicago office of Foote, Cone & Belding . . . Gene From- 
herz succeeds late John H. North as media director of 
Aubrey, Moore & Wallace, supeiwising TV-radio pro- 
grams . . . Edgar Kobak, ex-MBS president, owner with 
his son of WTWA, Thomson, Ga., has purchased half- 
interest in The McDuffie Progress, local weekly . . . NBC- 
TV promotes Robert E. Button, Lance Ballou, George L. 
Ogle to Eastern network TV sales dept. 

Tom Revere, 48, veteran radio adman, since 1947 TV- 
radio mgr. of Biow, died Jan. 24 in New York. He is sur- 
vived by his wife, Mrs. Althea Lepper Revere, professor 
of microscopy at Stevens Tech, a son and daughter. He 
was a 1925 engineering graduate of Ohio State. 


First analysis of Phonevision audience indicates sec- 
ond week’s 21 screenings pulled 569 “paid admissions” — 
or 27% of total possible in 300-family Chicago experiment. 
Submitted by Zenith to Hollywood producers whose pic- 
tures are being used, report shows low of 44 families called 
for service Jan. 12, high of 122 Jan. 14. Average was 81 
families per day. Other interesting deductions from re- 
port, in Jan. 24 Variety: (1) Only 44 people asked for 4 
p.m. showings — causing Zenith to change matinee to 2 
p.m. on grounds later showings ran into dinner prepara- 
tions. (2) Saturday night audience totaled 85 for both 7 
& 9 p.m. screenings. Sunday night showings for both 
times totaled 95. This is considered significant since those 
nights are supposed to be theatre’s best. (3) Most popu- 
lar picture was Paramount’s I Walk Alone, ordered by 
100; next was Voice of the Turtle, ordered by 93. 

States apparently are going to regulate theatre-TV, 
since closed-circuit telecasts fall into their domain rather 
than Federal jurisdiction. That’s implication of ruling this 
week by New York Stats Attorney General Nathan L. 
Goldstein that theatre-TV programs can be regulated by 
State, just as it regulates movies shown in theatres. Ruling 
was at request of New York Education Board. He agreed 
TV broadcasts for home viewing fell within purview of 
Federal Govt. only. 

AERO PLANTS DEEP IN ELECTRONICS: Scan their help-wanted ads in current technical 
journals, s eeking electronics personnel , and you get hint of how deeply aircraft 
industry is becoming involved in electronics development and production. 

While most TV-radio producers concentrated on civilian goods since last war, 
airplane and aero Instrument manufacturers have delved so deeply into electronics 
that they're already major elements in procurement programs. 

Guided missiles are main items , and brain of the "bird" is electronic — 
ground-to-ground, air-to-air, air-to-ground. 

Electronic devices guide, track, detonate. 

Idea that TV-radio industry has monopoly of know-how and capacity to produce 
is being dispelled as electronics contracts go to new names — and plane-making 
companies like Bell, Boeing, Consolidated Vultee, Douglas, Grumtaan, Hughes, Lock- 
heed, Martin, North American, Northrop get into the swim. Also, instrument makers 
like Bendix, Delco, Sperry, Thompson. One is known to have spent $50,000,000 on 
electronics facilities alone. 

4 : * * * 

What does this mean to TV-radio industry ? 

It means they'll get fewer military contracts than some of them think, 
albeit an estimated S8.5 billion will be spent on military electronics during fiscal 
1951 & 1952 (Vol. 7:3). 

It means the TV-radio manufacturer without research and development engi- 
neers will stand way down end of line for war contracts. Air-electronics program 
is still primarily research and development. 

It means large chunks of electronic procurement must be deleted from TV- 
radio industry's anticipated non-civilian "budget". 

It means there will be new names in the electronics industry, and some old 
ones may be obscured, becoming at best mere subcontractors. 

♦ ♦ * ♦ 

Aviation industry's rush for electronics engineers was cogently pointed up 
in article in Jan. 24 New York Times, one of series on aircraft industry. It dis- 
cusses radar as a new aviation field , states "the electronic engineer or technician 
is one of the most sought after workers in the U.S." It quotes spokesman for 
Glenn Martin Co. as saying; 

" Thank God for the TV industry . It's trained many men who will wind up in 
aircraft plants if and when the production of civilian TV sets is curtailed." If TV 
isn't seriously cut back, or if TV-radio manufacturers find govt, contracts to "take 
up the slack," this spokesman sees thousands of presently self-employed servicemen 
"feeding into aircraft plants." 

* * * * 

Why electronics plays such big part in guided missile program was noted 
recently in Wall Street Journal; 

" ' Birds' are operated by remote control or radar or by mechanisms within the 
body of the missile. .. seek out their target in various ways — ' beam riders ' which 
follow track of radio or radar waves ; by ground operators , who track missile on 
radar screen and direct it to target ; through ' homing' devices which guide missiles 
automatically to target when they are within a few miles of it. Long range missiles, 
in addition, need navigational devices..." 

Even leaving out of consideration guided missiles program, aircraft industry 
would be important in electronics. "Piloted planes are already becoming masses of 

- 6 - 


electronic equipment for finding and tracking targets and shooting guns at them," 
the Wall Street Journal stated. And New York Times noted; 

" Jet-pow e red aircraft are packe d with radar and electronic devices. Indeed, 
on some of today's war planes, the radar and electronic equipment aboard accounts 
for half the cost of the entire plane." 

Mobilization Notes: President Truman named CBS 
chairman William S. Paley Jan. 22 as head of Materials 
Policy Commission to study long-range supply problems 
in strategic materials (mainly minerals). Five-man board 
was asked to report in 6-9 months on outlook for require- 
ments and supplies, “consistency and adequacy” of pres- 
ent govt, policies and of private industry practices. 

In a letter to Mr. Paley, President Truman 'wrote: “By 
wise planning and determined action we can meet our 
essential needs for military security, civilian welfare and 
the continued economic growth of the United States.” The 
Commission will be responsible only to the President and 
reportedly was chosen from persons out of Govt, so as to 
be divorced from pressures of immediate defense needs. 
Other members: George Rufus Brown, Houston business 
man; Eric Hodgins, New Milfox'd, Conn., author and edi- 
tor; Arthur H. Bunker, New York, partner, Lehman Bros., 
bankers; Edward S. Mason, Harvai'd economics professor. 

Use of tin came under strict govt, control Jan. 27 with 
issuance of 5 distribution orders by NPA. Among I’esti’ic- 
tions applying to electronics industi'y: Effective Mai’ch 1, 
capacitor foil of dimensions .00035 in. or less may not have 
more than 50(4 tin content; foil for all other capacitoi’s is 
limited to maximum of 15 7^: tin. Solder for use on elective 
precision instruments is permitted unlimited tin content; 
solder for toher hand-soldering operations is limited to 
maximum tin content of 40 %; other soldering operations 
may not employ more than 35% tin (Order M-8 as amend- 
ed). Govt, cei’tification is required for all non-defense use 
of tinplate and terneplate (M-24). Eax’lier tin oi’der (M-8), 
limiting civilian use to 80% of noi-mal consumption, re- 
mains in effect. 

Deliveries of molybdenum for all non-defense uses 
except manufacture of steel were banned tempoi-arily by 
NPA Jan. 27. Small quantities of the critical metal are 
used in some electronic tubes. Defense priority and civilian 
orders for the material by high-speed steel pi’oducers were 
slashed by 50%. NPA Oi'der M-33, issued simultaneously, 
limits molybdenum inventoi'ies to 20-day supply. NPA offi- 
cials said the actions wei'e “necessary to provide some 
molybdenum for highly essential production not covered 
by defense I’ated orders.” 

Tungsten, formerly imported from China and Korea, 
was placed under complete allocation Jan. 22 by NPA 
(Order M-30). As in case of cobalt (Vol. 6:52), all 
tungsten purchases will have to be cleared by Govt, after 
March 1 and its use in manufactui’e of pigments will be 
banned. Amount used in electron tube filaments is vei’y 
small compared with quantities used in high-speed steel 
(including jet engines), and tube makers feel nickel and 
copper will continue to be far bigger shortage wori'y. 

Gen. Wm. H. Harrison’s first action as Defense Pro- 
duction Administrator (DPA Delegation No. 1) Jan. 24: 
(1) He authorized DPA, rather than National Secui’ity Re- 
sources Board, to issue tax amortization certificates per- 
mitting accelei'ated “widte-off” of cost of new plant facil- 
ities, (2) he empowered DPA to issue ceitificates authoi- 
izing RFC loans for plant expansion, with agencies which 
previously issued the ceitificates (Interior, Commerce 
depts., etc.) continuing to make recommendations concern- 
ing loans. 

Production of plastic TV cabinets and parts may be hit 
hard by chemical shortages, president Eli F. Jensen of 
Molded Plastics Co., Cambridge, 0., indicated to Senate 
Small Business Committee Jan. 23. He said an NPA- 
ax'ranged voluntary 457c cutback in amount of polystyrene 
available for plastics industry resulted in possibility of 
heavy cutbacks and layoffs in Crosley and Admiral refrig- 
erator plants. Dr. Lowell B. Kilgore, of NPA’s Chemical 
Division, said he expected situation to improve toward end 
of this year. Next day, NPA cut back by 40% civilian 
use of another chemical used by plastics industry, ethyl 
cellulose (Order M-32). 

Radar-Radio Industries of Chicago Inc., 77 W. Wash- 
ington St., consulting oi-ganization for TV-radio manufac- 
turers active in World War II, has been reactivated to act 
as cleai’ing house for such industry and ai-ea problems as 
materials allocations and priorities, manpower, selective 
service, pooling of hard-to-get instruments or supplies, etc. 
Officei’s are Leslie F. Muter, px'esident; Paul Galvin, Ray 
W. Durst, Richard F. Dooley, vice presidents; Robert Alex- 
ander, treas.; Leonard Shapix'o, attorney, secy. 

Harry K. Clark, Carborundum Co. president, was ap- 
pointed vice chairman of Munitions Board. He will be in 
charge of production management, including all defense 
military production programs (which includes electronics), 
chairman J. D. Small announced. Dux’ing World War II, 
Clark was an official of Office of Production Management 
and War Production Board. 

Dr. A. V. Astin, Bureau of Standards Electronics & 
Ordnance Div. chief, was appointed associate director of 
NBS. He will be responsible for activities of Divisions of 
Electronics, Oi-dnance Development, Missile Development, 
and the Office of Basic Instrumentation. 

Price and wage control field offices of Economic Sta- 
bilization Agency are being opened in 13 cities next week, 
with only skeleton staffs at outset. Regional offices will 
be in Boston, New Yoi’k, Philadelphia, Richmond, Atlanta, 
Cleveland, Chicago, Minneapolis, Kansas City, Dallas, Den- 
ver, San Francisco, Seattle. 

Electronics, including TV, may alter 500-year-old pat- 
tern of book writing, makeup and reading, publishers fear. 
Ten top social scientists, summoned to New York confer- 
ence last weekend, were asked by publishers to frame 
questions for future intensive reseai’ch on this and other 
problems involving U. S. reading habits. Publishers con- 
ceded that book reading suffers when family first gets TV 
set — but they want to know whether families return to 
books when novelty wears off. Also under study will be 
possibility that magic of electronics will change future 
nature of books — in format, in pi’esentation of subject 
matter and “in other ways now undreamed of.” 

Irate state legislators are stepping into dispute cli- 
maxed by National Collegiate Athletic Assn.’s one-year 
ban on college football telecasts (Vol. 7:2). California’s 
state assembly voted 39-6 to ask Pacific Coast Confei’ence 
schools to I’econsider their new rule against televised 
sports (Vol. 7:1). Pending in Minnesota and Washington 
legislatures are measures to i-equire state universities to 
televise football games. Meanwhile, Indianapolis Motor 
Speedway turned thumbs down on TV for this year’s 500- 
mile Memorial Day classic. 




Trade Report 
January 27, 1951 

STOP-GAP ORDER FREEZES WAGES-PRICES: It*s much too early , as we go to press, to 
gauge impaot on TV-radio industry of Friday night's govt, order of a general freeze 
on prices and wages — but these points should be noted pending specific and de- 
tailed controls definitely on the way: 

(1) There are no rollbacks , since seller can charge up to highest price for 
any article that was in effect between Dec. 19 and Jan. 25 . Since TV-radio 's recent 
cycles of price increases occurred prior to Jan. 25, order simply puts brake on any 
further hikes unless specifically authorized later. 

( 2 ) Wages and salaries are frozen at those prevailing last Thursday , t h o ugh 
specific details as to wage controls remain to come from Wage Stabilization Board. 

(3) T elecasting, broadcasti n g and publishing r ate s are exempt from price 
freeze, along with certain farm products, professional services (such as legal and 
engineering), rents, real estate prices, insurance rates, public utility and common 
carrier rates. 

(4) General order is stop-gap , admittedly, designed to halt spiraling cost 
of living, and it will be follo w ed by specific formulas applicable to individual in- 
dustries. It also may be followed by other controls such as further Federal Reserve 
restrictions on installment buying (possibly 40% down, 12 months to pay). 

Full text of new order had n o t been rel e ased at press time, but fact that 
Uncle Sam means business is manifest from penalty provisions of prison up to one 
year, fines up to $10,000 for violations. 

OUTPUT RATE POINTING DOWNWARD: First fu ll production w e ek of 1951 , 5 days ending 
Jan. 12, resulted in output of 167,859 TV receivers (13,839 of them for private 
brands) by industry as whole — plus 338,520 radios . It's too early to say this 
betokens downward trend. Figures compare with first January week's 105,699 TVs, 
209,792 radios, way down due to New Years Day hiatus (Vol. 7:3). 

Yet the figures c o uld mean th e production heyday of latter 1950 is over, 
output now gradually diminishi ng to possible 25% curtailment first quarter, more 
later. Certainly, few expect approximate 200, 000-per-week average maintained through 
last quarter 1950 can be achieved this year. 

RTMA estimates are qui t e eloqu ent, nevertheless, in that they show excep- 
tionally high rate of radio output continuing. The 338,520 radios counted for week 
ended Jan. 12 run fairly close to top weeks of record fourth quarter 1950. It's 
possible, though, that this particular week saw substantial amounts of materials 
deflected from TV to radio receivers. Week's radios, incidentally, included 220,481 
home, 94,452 auto, 23,590 portable sets. 

If 150, 000-per-week TV rate is maintained first quarter — as some think it 
can be — that means close to 2,000,000 sets . That many more for all rest of year 
would bring 1951 total to fully half 1950's approximate 7,500,000 (Vol. 7:2) — and 
4,000,000 sets this year would satisfy the most hopeful, could readily be marketed. 

Most TV-radio manufacturers have notified RTMA 
they are either already conforming or plan to conform to 
FCC’s proposals restricting oscillator radiation (Vol. 6:34- 
37). Answers were in response to Dec. 14 letter by RTMA 
president Robert C. Sprague who wrote manufacturers: 
“My conversations with m.embers of the FCC and the staff 
have convinced me that unless the industry as a whole 
conforms to the new standards and further im.proves upon 
these standards as rapidly as the art permits, a solution 
to the problem may be sought through govt, regulatory 
action, pei'haps even by subjecting our entire industry to 
some form of certification for the products of receiver 

manufacturers.” These words were quoted by FCC Comr. 
Sterling to IRE and Industrial Electronics Organization 
meeting in Cleveland Jan. 24, in speech devoted almost 
wholely to industrial-scientific-medical frequencies. 

Russians have been telecasting color for nearly 3 
years in Moscow, Los Angeles Mirror reported Jan. 26 
in copyrighted story. But here’s the payoff: Muscovites 
are still waiting for black-and-white sets! 

Brig. Gen. Alfred M. Shearer, in charge of Army Signal 
Corps supply and formerly chief of procurement & distri- 
bution, retires Jan. 31. 



8 - 


Topics & Trends of TV Trade: NaUonai Credit of- 
fice Inc., 2 Park Ave., New York, finds liquid position of 
TV, radio and electronics industry “excellent,” rate of in- 
ventory “irood,” relationship of earnings to sales and net 
worth “quite satisfactory”, in survey released this week. 
Steadily increased production facilities, despite materials 
shortages, arc justified by defense orders which it says 
will offset to large extent decline in civilian production. 

“The large increase in fixed investment, which occurred 
during 1949,” NCO I’eport states, “was financed without 
any increase in long-term borrowings. In fact, deferred 
debt during 1949 actually declined by $1,600,000. Equity 
capital was readily available though not used to any great 
extent. Part of earnings was used to finance asset ex- 
pansion. Working capital is thoroughly adequate for the 
needs of the industry, as indicated by the fact that the 
indebtedness for borrowed money is very small. The re- 
lationship of total debt to net woilh is sound.” 

Industry earnings of 4.41(‘ per dollar of sales in 1949 
and 4.26t- in 1948 will be surpassed for 1950, NCO pre- 
dicts. on basis of production of 7,250,000 TV and 14,000,- 
000 radio production — as against 2,700,000 TVs in 1949 
and 1,000,000 for all years prior to 1949. [Editor’s Note; 
NCO output figures are much too low; see tables of TV- 
Radio Set Production: 1946-50, p. 67, TV Faetbook No. 12.] 
* * * * 

Credit restrictions are blamed for holding do\vn De- 
cember furniture store business, in Harvey E. Runner’s 
“Buyers and Sellers” column in Jan. 24 New York Herald 
Tribwie. Lines pai-ticularly affected were TVs, i-adios, 
major appliances, upholstered furniture. TV-radio sales 
were off as much as 367r in furniture stores, bAVc in dept, 
stores. But stores not doing major part of their business 
on in.stallment basis, Runner states, reported gains in TV- 
radio up to 267%, in major appliances up to 323%. 

Emerson raised prices $10-$.30 on 5 sets in its 20-set 
line, effective Jan. 22. Here are new prices (increases in 
parentheses) : 676, 17-in. mahogany table, $299.95 

($10); 678, 16-in. mahogany console, $329.95 ($10); 681, 
17-in. mahogany console, $379.95 ($10); 669, 19-in. ma- 
hogany console, doors, .$479.95 ($10); 666, 16-in. mahogany 
console, AM-FM-phono, $499.95 ($30). 

❖ sis * 

Plant expansions: Raytheon granted govt, certificate 
of necessity for erection of new $4,000,000 power tube plant 
at Waltham, 144,000 sq. ft. structure to be ready by late 
Oct. or Nov. . . . Hytron planning new $1,000,000 plant at 
Danvers. Mass. . . . Sheldon Electric (div. of .\llied Elec- 
tric Products Inc.) erecting 2-story addition to main build- 
ing at Irvington, N. J., adding 15,000 sq. ft. by March 1 
. . . Utility Electronics Corp. has leased 80.000 sq. ft. at 
900 Pas.saic St., E. Newar-k, N. J. . . . Sherold Crystal Co., 
subsidiary of Espey Mfg. Co., moving plant within next 60 
days from Lawrence, Kan., to Kansas City, Kan., to secure 
more floor space and greater pool of skilled labor. 

Estimated November shipments of 716,000 TV sets to 
dealers in 36 states and D. C. are detailed in county-by- 
county table issued this week by RTMA. Pai-allel table 
gives similar detail on sets shipped during first 11 months 
of 1950 (total 6,377,000). 

Syivania Tube Div.. to piomotc TV-radio servicing, 
has launched $1,000,000 ad campaign through Cecil & 
Presbrey, tying in with Sylvania’s Beat the Cfock on 
CBS-TV, with ads in Safitrday Ex'enivg Poet, Collier’e, 
Look, and point-of-sale kit for distributors. 

Packard-Bell unveiled “Silver Anniversary” line of 7 
TV sets in 26 models last week, with emphasis on 17 & 
20-in. tubes. Sets run from 17-in. mahogany table at 
$269.95 to 20-in. mahogany console-combination at $615. 

9 - 

Wa^hinglon distributors and de.ilors opened National 
Tele-Vet Week by presenting 26 TV roceiver.s to ho pital- 
ized Korean veterans, mostly in Walter Reed Ilo.xpital. 
Idea started when George IN asserman, of George’s Radio, 
got request for TV set to help rehabilitate triple amputee, 
and suggested donations not only in Washington but in 
other cities . . . Washington-Baltimorc distributor James 
Simon, Simon Distributing Co. (Motorola), was host to 
Motorola president Paul Galvin, J. Edgar Hoover and other 
celebrities at cocktail party Jan. 24 to launch his cam- 
paign for a song for the capital city, backed by Motorola 
and Waahington Post. 

Admiral has added to appliance line a dehumidifier 
selling for $149.95; unit is only 30-in. high and about 1 ft. 
square, plugs in like electric fan, is designed mainly for 
use in basements, home laundries, laboratories, etc. 

TV station tube costs have been figured by WTMJ-TV, 
Milwaukee, based on tubes used up in period between Dec. 
1, 1947 and Dec. 1, 1950. Total cost of 34 camera tubes 
(excluding film camera iconoscopes) used during 3-ycar 
period was $40,187.40, at cost per hour for each tube of 
$2.47. Here are cost estimates by types: Old field camera 
tube Model 2P23, 10 tubes total cost $10,789, cost per hour 
$1.71; first studio camera tube Model 5655, 8 tubes, $10,400 
& $4.15; field and studio camera tube Model 5769, 5 tubes, 
$6000 & $2.38; improved field and studio camera tube 
Model 5820, 11 tubes, $12,988.40 & $2.28. In addition, sta- 
tion has figured that 5 Model 1850A iconoscope film 
camera tubes cost $2338.20, at 29i^ per hour; 8 Model 8D21 
transmitter pow’er tubes cost $12,222, at 71c per hour. 

BBC’s ban on commercial TV-radio was reaffirmed by 
Govt.-appointed committee set up in 1949 to study Britain’s 
broadcasting monopoly. Majoidty (7 members) of 11-man 
group held that TV-radio advertising would lower public 
taste, introduce “ulterior motive,” shun educational needs 
and curtail opportunities for writers and artists. Commit- 
tee also recommended: (1) Allocation to theatre TV of 
wavelengths not needed for home TV ; theatre TV would be 
outside BBC control and probably commercially sponsored. 
(2) Increase yearly licensee fee (now about $5.50 on TV 
sets) to make TV self-supporting. (3) Extension of TV 
service; present TV area is confined to 40-mile radius 
around London and Birmingham. 

Trsds PstSOnsls: Ralph Hackbusch, pi'esident of 

Stromberg-Carlson Co. of Canada, president of Canadian 
RMA, reelected president of Canadian Radio Technical 
Planning Board, with Gordon W. Olive, CBC chief engi- 
neer, v.p.; Stuart D. Brownlee, RMA of Canada, secy.- 
treas. . . . Theodore A. Smith, sales chief of RCA Engineer- 
ing Products Dept, last 5 years, appointed asst. gen. mgr. 
of dept, by technical products v.p. L. W. Teegarden, tak- 
ing over duties of v.p. W. W. \\atts w'ho is now on leave 
as aide to Maj. Gen. V m. Henry Harrison, Defense Produc- 
tion Administrator; A. R. Hopkins becomes gen. sales 
mgr.. Barton Kreuzer gen. product mgr. . . . N. J. Peterson 
named sales mgr. responsible for sale of GE Tube Divisions 
products to Govt.; Joseph Duffield named Eastern regional 
sales mgr.. New York . . . Dr. E. A. Lederer, ex-RCA, joins 
Westinghouse to head engineering for company’s new elec- 
tronic tube div. . . . Gil Hafner, ex-Bell Labs & Bendix, 
named gen. supt. in charge of production and maintenance, 
Hoffman Radio ... .1. B. SMan. Philco, new chairman of 
RTMA traffic committee, succeeding Richard C. Colton. 
RCA . . . Morton P. Rome, attorney, elected Emerson v.p. 
in charge of contract div., handling all govt, contracts . . . 
(Jilbert C. Knoblock, adv. mgr., promoted to sales mgr. of 
SLandai d Transformer Corp. . . . Ed\> in Weisl named Air 
King adv. -sales promotion mgi\ 

10 - 

Telscasliny NoiGS: Pulse reports all daytime teleview- 

ing in New York up 34% in December, with TV sets-in- 
use daytime averaging 12.2 per quarter hour compared 
with 9.1 in Nov. Biggest jump was in afternoon viewing — 
12 noon-6 p.m. ratings up 76% in 1950 over 1949, sets-in- 
use between Nov.-Dee. alone rising from 12 to 16.2 . . . 
Total telecast time in New York increased 36% during 
second half of 1950 over first half, 61% over second half 
1949, Pulse survey shows. Greatest increases during last 
6 months have been in feature films, women’s programs, 
musical and comedy variety, quiz, audience participation 
and interview shows . . . It’s obvious that an MBS-TV 
network is remote as ever, but Mutual’s new talent and 
package contracts contain clause prohibiting its per- 
formers from appearing on other networks — a precaution- 
ary measure to assure first option TV rights “if and when’’ 

. . . When janitors’ strike closed Minneapolis schools this 
week, WTCN-TV telecast series of 15-min. schoolroom 
programs 9-11 a.m. . . . NBC’s WNBT expects to be tele- 
casting from new 222-ft. Empire State Bldg, antenna 
about March 1, work now half-way done; WCBS-TV, 
WJZ-TV, WABD, WPIX antennas due to be shipped by 
RCA in early Feb., ready for use from Empire State new 
tower within 6 weeks, while W ATV still awaits FCC ap- 
proval (Vol. 7:2) . . . Barnard College (Columbia U), col- 
laborating with NBC, will offer 6-weeks non-credit sum- 
mer courses in TV-radio June 25- Aug. 3, with NBC dept, 
heads as instructors . . . Lots of kudos, in New York area 
press, particularly in his native Jersey, on occasion of 
Allen B. DuMont’s 50th birthday Jan. 29; he’s also sub- 
ject of “Profile” sketch in Jan. 27 Neio Yorker . . . News- 
paper Guild of New York moving in to organize white col- 
lar workers at CBS-New York . . . Kansas City’s KMBC has 
purchased 5 kw DuMont transmitter, even though freeze 
precludes FCC grant and construction as yet . . . Montreal 
City Council has authorized use of Mt. Royal for TV sta- 
tion, provided there be no monopoly; CBC has announced 
it will build station, but private interests want to do so, 
too . . . Additional Jan. 1 rate raises: WSAZ-TV, Hunting- 
ton, base hourly rate up from $300 to $450, one-minute 
from $36 to $60; WHAM-TV, Rochester, $480 to $600 & 
$80 to $100; WICU, Erie, $350 to $450 . . . WAVE-TV, 
Louisville, March 1 raises base hourly rate from $300 to 
$400, 1-min. from $60 to $80. 

Profitability of TV, or its near profitability, reported 
chapter-and-verse in these columns over last 2 years (see 
Index to 1949 & 1950 Newsletters), is borne out in sym- 
posium in this week’s Variety, which seized occasion of 
NAB-TV Chicago meeting last week (Vol. 7:3) to button- 
hole station operators. These facts were adduced: KSD-TV, 
St. Louis, in black since 1949, TV billings nearly double 
sister AM’s . . . WWJ-TV, Detroit, cracked $1,000,000 in 
1950 billings, ended year within fraction of 1% of break- 
ing even, stained this year in black . . . WFIL-TV, Phila- 
delphia, TV business now IVg times AM, in black since 
Oct. . . . WTAR-TV, Norfolk, expects to hit profit by first 
anniversai’y’ April 1 . . . KRLD-TV’, Dallas, only 13 months 
old, “within a hair” of break-even point, TV rate card 
still under 50-kw AM card . . . WOC-TV, Davenport, began 
showing profit in Nov., 13 months after debut, TV gross 
billings well ahead of AM . . . WATV, Newark, running in 
black with its 95 hours per week of local shows (no net- 
work), passed sister AM (WAAT) in mid-1950 . . . WSB- 
TV, Atlanta, TV still slightly behind 50-kw AM but moved 
into profit side of ledger in Nov. . . . WHEN, Syracuse, 
making money, with 30 hours of live programs out of 100 
per week . . . KTTV, Hollywood, now showing $25,000 
monthly profit, joining KLAC-TV (Dorothy Schiff) and 
KTLA (Paramount) as area’s money makers; Hollywood 
Variety adds that KTTV piled up losses of $1,050,000 in 
21 months before pulling out of red in October. 

Ideal case for partial ending of freeze was put to FCC 
this week when KHON, Honolulu, MBS outlet, petitioned 
for waiver of freeze as it applies to Hawaii and for lifting 
of ban on building stations there. Petition emphasizes 
there’s plenty of mileage separation, no problems of inter- 
ference, etc., that new stations in Hawaii would have no 
effect on final allocation plan, however it comes out. Under 
FCC’s proposed allocation, 20 vhf channels are assigned 
Hawaiian Islands. KHON said it was preparing own ap- 
plication for station, to be filed soon. Last December, 
KPOA, Honolulu, filed application, but it was returned as 
incomplete (Vol. 6:51). FCC this week received one new 
application for TV — from Knoxville’s KBIR, seeking Chan- 
nel No. 10. Two other applications from city are pending, 
filed by WNOX for Channel 6 and Charles Cornell for No. 
8. [For details about KBIR application, see TV Addenda 
12-C herewith.] 

Bombing and sabotage wouldn’t silence U. S. bioad- 
casting, Arthur Van Dyck, of RCA Laboratories, told win- 
ter meeting of American Institute of Electrical Engineers 
in New York this week. He cited these protective meas- 
ures ah'eady in force: (1) Radio stations are widely dis- 
persed. (2) There are so many of them that interchange 
of facilities will keep important broadcasts on the air. 

(3) Staffs are fully experienced in emergency operation. 

(4) Emergency transmitters and antennas are available to 
many stations. Regarding potential use of stations for 
“homing” of enemy planes (Vol. 6:51), Mr. Van Dyck ex- 
pi’essed doubt that any modern aircraft navigator “would 
need to use bi'oadcast station emissions to locate any city 
in the United States.” 

Value of cross-polarization to permit use of single 
frequency band to transmit 2 services is indicated in re- 
port to FCC by 20th Century-Fox on tests by experimental 
TV station KE2XKA. Report cites 13-mi. test on 6850- 
6876 me between Coty Bldg., 423 W. 55th St., New York, 
and Rockcliff Apts., Montclair, N. J., as showing that signal 
suppression of 30db is obtainable, up to 40db noted. Impor- 
tance of cross-polarization for theatre-TV use would allow 
simultaneous feed to theatres using same frequencies. 
Experiments also indicated, report says, that receiving 
antenna icing is no drawback to reception if waveguide 
feed and immediate surrounding ai’ea are kept free of ice. 
Report suggests beam of infra-red energy be directed at 
end of waveguide for this purpose. 

Electromagnetic Radiation Control Bill (S. 537) was 
subject of executive session of Senate Interstate & Foreign 
Commerce Committee Jan. 25, with Air Force communica- 
tions director Maj. Gen. Francis L. Ankenbrandt and FCC 
chief engineer Curtis B. Plummer as witnesses. Bill pro- 
poses to revise President’s control over TV-radio stations, 
other electromagnetic devices, during war or emergencies 
(Vol. 6:51 & 7:2). 

Seeking reinstatement of CP for TV, which FCC forced 
it to forfeit for failure to pursue construction plans dili- 
gently enough (Vol. 6:41), City of Jacksonville’s WJAX 
this week asked FCC to consider additional evidence re- 
garding validation of revenue certificates to finance pro- 
posed station. Florida Supreme Court has upheld validity 
of the certificates. 

3IcFarland Bill (S. 658) was approved again by Senate 
Interstate & Foreign Commerce Committee this week. It 
contains provision forbidding FCC commissioners and key 
staffmen from accepting jobs in private industry dealing 
with Commission for year after leaving govt, service, also 
changes FCC procedures. Senate passed bill last year, but 
House never got around to it (Vol. 6:31-33). 

Tenant can’t be evicted for installing TV antenna on 
roof of rented house, a St. Paul justice of the peace ruled 
last week in what is probably first case of its kind in U. S. 


In This Issue: 

Strike Forces TV-Radio Stoppages, page 1. 
De-Icing the Freeze — How & When, 1. 

NARTB ‘One Big Tent’ & New Prexy, page 3. 
TV Facing Need for ‘Morals Code’, page 3. 

February 3, 1951 

Materials — Tighter Second Quarter, page 6. 
Relacement Parts Priorities Urged, page 8. 
Materials & Rail Strike Cloud Trade, page 8. 
Mid-Winter Picture Tube Lineup, page 9. 

STRIKE FORCES TY-RADI0 STOPPAGES: Railway tieup took toll of TV-radio production and 
shipments this week, with at least 3 major producers — Philco , Admiral . GE — and 
possibly others forced to shut down assembly lines for lack of transportation. At 
week's end, prospects for ensuing week were tied up with hopes for end of strike. 

Philco halted all civilian production Wednesday , laying off nearly 12,000 at 
Philadelphia plants. Next day Admiral laid off 2000 of its 7000 Chicago workers, 
and GE laid off about 3000 in Syracuse. GE workers returned to work Friday. Philco 
said Sandusky receiver plant was still operating. Both Philco and Admiral estimated 
their normal production was down about 75%. 

RCA in Camden, Motorola in Chicago. Emerson in New York kept going — RCA 
and Emerson, also DuMont , nferely reporting some absenteeism due to New Jersey bus 
strike. These and other manufacturers said they got supplies and shipped finished 
products via trucks , but Philco said it was largely dependent on railroads. 

There was some belief shutdowns might be due partially to materials short- 
ages not attributable to strike, though heavy items like refrigerators and shipments 
of TVs to distant points are largely by rail. While outlook was uncertain, no one 
took seriously New York Times Feb. 2 report that shutdowns are regarded as the 
"beginning of near-paralysis of the TV-radio and electrical appliance industries" 
and that "production and outgoing shipments will virtually cease within a week, 
according to industry leaders, if the rail stoppage continues." 

DE ICING THE FREEZE-HOW AND WHEN: Another estimate of elusive freeze-end , and what 
it may mean, is in order — now that FCC has finally wound up "general issues " phase 
of its long-drawn-out series of freeze hearings. 

" Educational" phase ended this week , which means that it and the color . 
mileage separation , uhf . etc. phases are at least on the record. 

If all goes smoothly — and there's good reason to believe it won't — these 
would be next steps toward thawing the 28-month-old freeze: 

(1) New vhf-uhf allocation plan , replacing July 1949 plan at which everyone 
has been shooting during hearings (see TV Faetbook No. 12), will definitely be 
issued by FCC engineering dept., maybe within a month. That might mean by March 1. 

(2) Comments and counter-comments on new plan , as it affects specific 
cities, will then be accepted, requiring maybe another month. That might mean April 
1. (FCC has no intention of then going into another general-issues merry-go-round, 
intends basic principles of new plan to be final. ) 

(3) Hearings on allocations to specific cities would then begin, possibly in 
April. Make your own guess how long that will take. Chairman Coy mentioned 2 
months in his recent Buffalo speech (Vol. 7:3), but we'd guess well into the Slimmer 
or fall. (There were more than 300 comments filed on old allocation proposal. New 
plan may nullify need for many of these — but there's no knowing yet.) 

(4) Final decision to end freeze — maybe during fall. 

Cop 3 rrlglit 1951 by Badlo News Eiireau